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There are hundreds of companies in the market today that offer similar products and might promise similar results. Why should a customer choose your product or service over the others?Â
Positioning is about setting a standard for your product, one that differentiates your brand from the rest of the market. A definite positioning strategy is the core of an effective marketing plan. It is the fuel that drives the product’s journey to success.Â
Consider this: You own a cosmetics company and wish to position it as a brand that provides eco-friendly and cruelty-free products. Here, it's not the thought that counts but what actions you take for it. Brand positioning plays a vital role in attracting a loyal customer base, which prioritizes ethical choices in their purchasing decisions. It creates an identity for your brand in the customer’s mind and enhances reputation and trust, which drives sales and contributes to the company's long-term success.Â
Positioning is one of the Ps in marketing, others being product, price, promotion, and more. Here are a few types of positioning strategies that can prove effective in determining how the prospective client views your brand.Â
-  Market positioning: It involves establishing a brand’s identity. For example, Starbucks has positioned itself as a source of upscale quality coffee in different flavors. Similarly, brands like Tesla, Audi, and Rolex have positioned themselves as luxury status symbols, delivering quality at exuberant prices.Â
- Product Positioning: This positioning strategy focuses on the value of the product and the benefits it provides. For example, Toyota focuses on economy and reliability and has, as a result, become the car market leader. Product positioning highlights a brand's competitive advantage.
- Price Positioning: Today, we believe that if a product is priced higher, it will position itself as high-quality compared to one that is lower priced. For example, designer jeans may brag about being of better quality, but jeans from next-door department stores are accessible to all. Based on the demographics of the product, pricing is crucial for the brand’s success.Â
These top 10 PowerPoint templates on Positioning include slides on these positioning types and more. These pre-designed Templates are 100% editable and customizable, providing structure in tables, graphs, and charts.Â
Let’s explore!
Template 1: Brand Positioning
Brand positioning aims to highlight your product or service's most powerful attributes. This 36-slide PowerPoint Template bundle illustrates the template on position strategy, brand positioning framework, brand worksheet, statement and model, product communication, etc. This PowerPoint deck also assists with topics like market projections, brand positioning, product marketing plans, and more. You can maximize your brand value through this strategy.
Template 2: Segmentation, Targeting and Positioning Model
This PowerPoint Template bundle provides ways in which a firm can increase its value in the market and expand its business. Market segmentation, customer segmentation layout, marketing targeting, market positioning, and competitive landscape are a few of the topics covered in this deck in 70 slides. For better returns for the company, consistency in operations is suggested, and through segmentation, you can identify your niche, deliver customer-focused messages, and attract new customers. There are slides on marketing mix, geographic segmentation, competitor analysis, market research, etc. The most prominent advantage of the Grab it today!
Template 3: Strategic Positioning Consultation
This PowerPoint Slide on Strategic Positioning Consultation includes integrating market insights with new methods for successful execution and sales growth. It brings together the brand with market demands, identifies competitive advantages, and creates appealing communications. Combining these factors enhances market positioning, promotes growth, and ensures profitability for the company. Get this now!
Template 4: Market Positioning Best Product
Determining where your product stands in the market compared to competitors is known as product positioning. When you rightly position your brand, you can transform a struggling brand into one that skyrockets. This PowerPoint slide highlights elements like product leadership, customer intimacy, and operational excellence. Businesses can utilize this slide to enhance and expand their brand position. Grab this informational slide today!
Template 5: Segmentation, Targeting and Positioning Template
Are you looking for steps to positioning and targeting the right audience? If yes, we have the best solution for you. This PowerPoint Deck, with 79 slides, includes segmentation evaluation, business market, demographic, behavioral, and psychographic segmentation, intensity of rivalry, etc. With this bundle, you can understand customers' needs, targeting strategy, product positioning, and a product combo chart. It can be used for target market, marketing strategy, customer evaluation, market mapping, etc.
Template 6: Effective Positioning Strategy for Product Differentiation
In order to differentiate one brand from another, a market or brand positioning plan needs to be put in place. This approach affects customer perception by expressing your brand’s competitive advantage. Needs and core elements of product positioning strategy are introduced in this PPT bundle of 67 slides. It also showcases types of product positioning based on competitors, quality, price, and product characteristics. For an effective product positioning strategy, you must understand the customer, market, communication channels, etc. This PowerPoint deck gives examples of positioning strategies of multiple established brands like Coca-Cola, Nike, Starbucks, and Apple.Â
Template 7: Segmentation, Targeting and Positioning Model
This PowerPoint Deck explains that segmentation helps businesses split a market into small groups. Target selects specific segments to pay more attention to, and positioning depicts how a brand is viewed or believed within those categories. It enables organizations to modify their services, improve their marketing efforts, and achieve a competitive advantage. This PowerPoint Deck showcases slides that can help in explaining to your employees the ways to recognize your target customers and their specific requirements in order to augment sales and profit. It highlights the benefits of adopting STP marketing analysis, factors that affect market segmentation, the purpose of market targeting, etc.
Template 8: Market Positioning
Knowing your position in the market and among your competitors will help you set achievable goals for your business. It highlights where your business is, what your business could be, where it should be, and what is recommended. With this information, you can develop alternatives and an action plan. This PPT bundle, which is in 13 slides, showcases templates on market positioning, target customers, competitiveness in the market, point of difference, and more. This bundle consists of additional slides with icons that make the presentation visually appealing. Grab now!
Template 9: Brand Positioning Bull’s Eye Template
This PowerPoint Slide on Brand Positioning illustrates relevant factors using a bull’s eye visual. The innermost circle conveys the brand mantra, conveying what it stands for. Moving outwards, the next ring showcases places of parity, where the brand meets its competitors and displays its services, technology base, etc. The substantiation ring showcases evidence supporting the brand’s claims based on performance, sales target, continuous solution evolution, etc. Lastly, the outermost ring represents the brand’s core values, showing its responsibilities, research base, etc. This informative template, through its visual appeal, helps in understanding a brand positioning plan, resulting in clear communication and alignment of strategies. Download now!
Template 10: Competitive Positioning Chart of Various FMCG Brands
A competitive positioning chart for Fast Moving Consumer Goods (FMCG) brands visually depicts their market positions relative to important components like price, quality, and customer base. Brands are represented on a grid for easy comprehension. This PowerPoint Template includes a chart displaying multiple brands and their market growth along with relative market share. With the help of this chart, consumers of the goods and organizations can speedily understand each brand’s positioning strategy, leading to detailed market analysis and quick decisions within the ever-changing FMCG industry.
Wrapping Up!
Positioning is an important aspect of a brand that focuses on making an impression on potential customers and convincing them to choose that particular product over others in the market. It enhances the effectiveness of promotional strategies and increases revenue for the company.Â
Now that you have access to the most popular Brand Positioning Templates, grab your favorite ones and get started on positioning your brand as the best in the industry.
PS: Whether you are exploring product expansion or seeking to take over a new market, SlideTeam’s PowerPoint Templates on Brand Extension and Positioning are your secret weapon.Â
