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Segmentation targeting and positioning powerpoint presentation slides

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This PowerPoint presentation includes 79 Slides. PPT slides are useful for marketing heads and managers. Presentation templates are accessible in both widescreen and standard format. This PPT design has full editable graphics. Users can modify it according to their requirements. Designs are fully compatible with Google Slides.

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Content of this Powerpoint Presentation

Slide 1: This slide introduces Segmentation, Targeting & Positioning Template State Your Company Name and get started.
Slide 2: This is an Agenda slide. Showcase your agendas here.
Slide 3: This is also an Agenda slide. Showcase your agendas here.
Slide 4: This slide shows Table of Contents displaying- Market Segmentation, Market Positioning, Market Segmentation Evaluation, Understand the customer needs, Customer Segmentation Layout, Market Targeting, Positioning strategies, Product Positioning- Perceptual Map, Product Positioning, Competitor Positioning, Competitive Landscape, Strategic Positioning.
Slide 5: This slide presents Consumer Markets. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements.
Slide 6: This slide shows Market Segmentation Evaluation displaying- Market Sales, Net Profit.
Slide 7: This slide presents Business Markets. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements.
Slide 8: This slide shows Geographic Segmentation in US map image form.
Slide 9: This slide showcases Geographic Segmentation in world map image form.
Slide 10: This slide shows Demographic Segmentation to be displayed.
Slide 11: This slide showcases Psychographic Segmentation displaying- Opinions, Behaviors, Attitudes, Values, Activities, Interests.
Slide 12: This slide showcases Behavioral Segmentation to be shown.
Slide 13: This slide presents Market Segmentation Evaluation with- Bargaining Power of Suppliers Bargaining Power of Buyers Barriers To Entry Intensity of Rivalry with Power, Barrier and Substitutes. Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry.
Slide 14: This slide shows Market Segmentation Evaluation displaying- Competency Framework, Relationships, Analytical, Leadership, Management. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
Slide 15: This slide presents Understand the Customer Needs showing- What they do, When they buy, How they buy, What they expect of you, Understand your customer. Analyse and understand the customer needs & requirements.
Slide 16: This slide showcases Customer Segmentation Layout displaying- Market size, Heavy user, Light user, Regular user, Loyal to brand, Switcher, Loyal to other brand, Negative opinion, Neutral opinion, Favorable opinion, Rejecter, Not yet repeated, Repeated, Not tried, Tried, Unaware, Aware, Target market.
Slide 17: This slide shows Targeting Strategy in matrix form showcasing- Undifferentiated, Concentrated, Differentiated, Micro marketing, in terms of Product and Target Market with Rationale behind the strategy. Among the four strategies, highlight the one you would like to choose for your product and explain in detail the rationale behind the strategy you opted in the comment box.
Slide 18: This slide presents Market Positioning with- Target segment, Description of the product, Competitive alternatives, Market category, Key benefit, Primary differentiation, Attributes which sets you apart, Market. After analyzing the segment and the target market, you need to fill in this positioning template.
Slide 19: This slide showcases Positioning Strategies - Consumer Durable Sector displaying- Benefit, Competitive, Lifestyle, Corporate Identity, Surrogate.
Slide 20: This slide shows Positioning Strategies Services Sector with- Category, User, Application, Quality, Price, Attribute. Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
Slide 21: This slide shows Product Positioning in tabular form. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements.
Slide 22: This is a Competitor Positioning slide in graph form showing- Company Growth and Market Growth.
Slide 23: This is a Competitive Landscape slide in tabular form.
Slide 24: This slide also showcases Strategic Positioning stating- Strategic Target Differentiation, Comprehensive Cost Leadership, Focus on priorities.
Slide 25: This slide also showcases Strategic Positioning stating- Strategic Target Differentiation, Comprehensive Cost Leadership, Focus on priorities.
Slide 26: This is Product Positioning: Perceptual Map slide. Move the circles as per your product’s price & quality positioning in the market.
Slide 27: This slide is titled Coffee Break to halt and then proceed further. You may change the slide content as desired.
Slide 28: This slide is titled Bar Chart to move forward. You may change the slide content as desired.
Slide 29: This is a Clustered Bar graph slide to show product/entity comparison, specifications etc.
Slide 30: This is a Stacked Bar Chart slide to show product/entity growth, comparison, specifications etc.
Slide 31: This is a Scatter Chart slide to show product/entity comparison, specifications etc.
Slide 32: This is a Scatter With Smooth Lines And Markers slide to show product/entity comparison, specifications etc.
Slide 33: This is a Scatter Chart slide to show product/entity comparison, specifications etc.
Slide 34: This is a Bubble Chart slide to show product/entity comparison, specifications etc.
Slide 35: This is a Pie Chart slide to show product/entity comparison, specifications etc.
Slide 36: This is a Pie Chart slide to show product/entity comparison, specifications etc.
Slide 37: This is a Pie Chart slide to show product/entity comparison, specifications etc.
Slide 38: This is a Pie of Pie Chart slide to show product/entity comparison, specifications etc.
Slide 39: This is a Donut Chart slide to show product/entity comparison, specifications etc.
Slide 40: This slide is titled Stacked Column to move forward. You may change the slide content as desired.
Slide 41: This is a Stacked Column graph slide to show product/entity comparison, specifications etc.
Slide 42: This is a Stacked Column graph slide to show product/entity comparison, specifications etc.
Slide 43: This is a Clustered Column graph slide to show product/entity comparison, specifications etc.
Slide 44: This slide is titled Area Stacked Chart slide to move forward. You may change the slide content as desired.
Slide 45: This is an Area Stacked Chart slide to show product/entity growth, comparison, specifications etc.
Slide 46: This is a Stacked Area With Markers Chart slide to show product/entity growth, comparison, specifications etc.
Slide 47: This is a Line Chart slide to show product/entity comparison, specifications etc.
Slide 48: This is a Stacked Line Chart slide to show product/entity comparison, specifications etc.
Slide 49: This is a Stacked Line graph slide to show product/entity comparison, specifications etc.
Slide 50: This is a Stacked Line Chart slide to show product/entity comparison, specifications etc.
Slide 51: This is a Line With Markers Chart slide to show product/entity comparison, specifications etc.
Slide 52: This is a Stacked Line Chart slide to show product/entity comparison, specifications etc.
Slide 53: This is a Stacked Line With Markers Chart slide to show product/entity comparison, specifications etc.
Slide 54: This slide is titled Combo Chart to move forward. You can change the slide content as per need.
Slide 55: This is a Combo Chart slide to show information, comparison specifications etc.
Slide 56: This is a Combo Chart slide to show information, comparison specifications etc.
Slide 57: This slide is titled Additional Slides to move forward. You can change the slide content as per need.
Slide 58: This slide showcases Our Mission. Show your company mission and goals here.
Slide 59: This slide showcases Meet Our team with name, designation and image boxes to fill information for.
Slide 60: This is an About Us slide. State team/company specifications here.
Slide 61: This is a Target image slide. State your goals and targets here.
Slide 62: This slide showcases Comparison of two entities in male female chart imagery form.
Slide 63: This is a Financial score slide. State financial aspects, information etc. here.
Slide 64: This is a Quotes slide to convey company/organization message, beliefs etc. You may change the slide content as per need.
Slide 65: This is a Timeline slide to present important dates, journey, evolution, milestones etc.
Slide 66: This is a Timeline slide to display important dates, journey, evolution, milestones etc.
Slide 67: This is a Timeline slide to showcase important dates, journey, evolution, milestones etc.
Slide 68: This is a Location slide to show global segregation, presence etc. on a world map and text boxes to make it explicit.
Slide 69: This is a Dashboard slide to state Low, Medium and High aspects, kpis, metrics etc.
Slide 70: This is a Puzzle pieces image slide to show information, specifications etc.
Slide 71: This is a Target image slide. State your goals, aspirations and targets here.
Slide 72: This is a Venn diagram image slide to show information, specifications etc.
Slide 73: This is a Mind map image slide to show information, specifications etc.
Slide 74: This is a Matrix slide to show information, specifications etc.
Slide 75: This is a Hierarchy image slide to show information, organization/team structure, specifications etc.
Slide 76: This is a Bulb image for Idea slide to show ideas, innovative information etc.
Slide 77: This is a Magnifying Glass image slide to show information, specifications etc.
Slide 78: This is a Funnel image slide to show information, funneling aspects, specifications etc.
Slide 79: This is a Thank You slide with Email, Address# street number, city, state, Contact Numbers.

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