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Many companies describe themselves as customer-focused, but few walk the walk. Most big technology companies are competitor focused. They see what others are doing, and then work to quickly follow. - Jeff Bezos
What is Account Based Marketing?
ABM is a business strategy that help organizations to shorten the sales process through the involvement of the marketing team in the funnel. For such results, personalized campaigns are designed to engage the lead account. Henceforth, a firm requires a competent ABM template to understand the lead account's specific needs.
Our ready-made account-based marketing presentation will personalize each marketing and sales experience for you. Check out vital slides to include.
Best Account Based Marketing PowerPoint Template
Organizations must aim for a shorter duration of the sales cycle, no loss of customers, an increase in the number of subscribers, etc. All of this can be achieved by implementing ABM models in the system and nurturing the leads timely.
Developing a personalized account-based marketing template from scratch is a daunting task. But it can be made easier if you rely on our efficient & ready-made template on ABM that will develop an ideal customer profile worksheet for better analysis.
Top 7 sections that you can’t afford to miss out in your account-based marketing PowerPoint presentation are discussed below.
Read them out for further guidance!
# Cover Slide
Account-based marketing model is a go-to-market strategy that collaborates highly personalized marketing campaigns and sales efforts to attract specific accounts. Our professional account-based marketing presentation will help organizations implement and optimize account-based systems to generate higher returns on investments.
Cover slide for this template showcases an insightful image related to ABM. One can even add their company name on this slide. Moreover, you can customize this 100% editable template based on your requirements. It also highlights the main title, i.e., ‘Account-based marketing.’
Furthermore, this deck is a comprehensive guide that will optimize account-based marketing mechanisms based on their fit, firmographics, engagement, account activity, etc.
# Current Scenario
Most organizations face issues regarding longer sales duration, increased number of unsubscribes, complete customer account loss, etc. This slide exhibits key concerns faced by firms in account management. The PPT template allows you to highlight reasons for a longer sales cycle. Ineffective nurturing leads to decreased prospects velocity, which ultimately prolongs the duration of the sale as there is a misalignment in the sales and marketing team.
Consequently, the reason customers leave the business can be a failure in meeting client expectations and failure to provide value to customers compared to competitors' offerings.
# Moving Towards Account Management
Organizations require a customer-centric business strategy to treat an individual prospect as its own market. Likewise, it aids the marketing team in developing a team that will create content, campaigns dedicated to people associated with the respective account, etc. This section of the deck in ABM exhibits information about a dedicated account-based marketing team. Key people involved in the team are the executive sponsor, marketer, services head, account executive head, support head, sales development head, marketing operations/sales operations head, etc.
Furthermore, filing ideal customer profile worksheets becomes necessary to get relevant information regarding the target account characteristics. The worksheet is filled based on two industry and manufacturing verticals with elements such as size, budget, geography, annual revenue, etc. Moreover, scores are allotted to the marketing & sales team based on key alignment initiatives, and necessary measures are taken regarding the initiatives. Key initiatives to build better organizational relationships are organizational development, training & learning, collaboration, sales understanding of marketing, and vice versa.
Additionally, to handle ongoing communication, review the performance on a weekly, quarterly, and monthly basis. Next slide provides details on how sales & marketing teams will handle the ongoing collaboration. Weekly update provokes brainstorming & can be taken every Monday. Likewise, a monthly review involves a discussion regarding issues and adherence to SLAs & can be done every 20th day of the Month. Lastly, quarterly reviews discuss overall business metrics and account strategy.
# Optimizing Account Scoring Model
Several factors are assessed to implement account-based scoring models in the organization. This section displays details for implementing ABM using a scoring model, analysis matrix for decision matrix, scores & grades assigned to each account, and mapping influencer decision maker. Several factors on which each account will be assessed are large & global accounts, high account spending, active pipeline opportunities within accounts, different buying centers exist for accounts, etc.
Furthermore, several parameters for providing scores & grades to each account are company weightage, company size, decision maker, opportunity size, purchase need, weighted total, grade, ratings, different account names, etc. Role of the decision maker in the buying process can be assessed using various parameters like influence level, buy-in, flexibility, current support, power, interest, type, action items, key success factors, etc.
Additionally, the ABM team can assign different positions to several decision-makers on an influencer decision-maker map. The positioning will be assigned based on the influence level & buy-in capability, bubble size level of support, risk in sales, etc.
# Account Nurturing Program
Lead nurturing program involves nurturing key content activities through local initiatives, online webinars, etc. More such key activity includes new content alerts, emails regarding new opportunities, webinar event invitations, etc. This section in the ABM presentation template shows accounts leads' month-wise nurturing activities.
Additionally, it provides information on the account nurturing process and key initiatives ABM representatives. It is took to nurture lead accounts for one month to maintain or improve the account's interest in a firm's offerings. A representative maintains date-wise details for each activity with its description. Moreover, it exhibits information for the audience and owner.
Some of the key activities noted down for nurturing account leads are marketing email, sales representative calls, email follow-ups, promotional calls, last chance messages, etc.
# Impact Analysis
Successful implementation of ABM improves account engagement & new accounts acquisition. Moreover, this deck section displays the impact of successfully implementing ABM. Effective account management improves the results of marketing efforts. This hikes revenue, increases lead engagement, improves the status of new leads capturing, etc.
Furthermore, the slide shows a bar chart depicting before and after the status of ABM implementation. It presents that marketing’s contribution to revenue was improved from 2020 to 2021 after implementing ABM. Likewise, one can display the impact of ABM implementation in the slide & improvement through various inbound marketing activities, marketing outbound activities, etc.
# Selecting Suitable Automated Account Management Software
Automated account management software aids organizations in building relationships, changing perceptions, and identifying opportunities at the right time. This slide helps businesses choose a suitable account management system by analyzing them on several parameters & associated costs.
Henceforth, the top 3 packages for selecting automated management software include: strategic, lite, and programmatic. Moreover, the basis considered to describe these packages are purpose, marketer-to-account ratio, etc. Along with, account focus, marketing content, key activity, cost, and the average number of accounts per full-time ABM representative.
Strategic package will develop & execute highly customized programs for single users. Likewise, the lite package develops & executes lightly-customized programs for a group of accounts with similar issues & needs. And programmatic package tailors marketing campaigns for specific accounts.
# Managing Account Dashboard
This slide shows details related to the KPIs responsible for managing the account dashboard. Moreover, it provides an overall scenario of all the accounts & tracks various accounts' activities based on contract value, average cycle length, etc. Dashboard also covers names of the top 5 deals: Lake Man Corp, McMary Jones, Alice Chan Associates, Khan Industries, Clean Culture, etc.
Furthermore, the account dashboard illustrates KPIs such as details for salesforce, a pie chart for displaying sales activity, a bar chart for presenting sales cycle steps, etc. It also shows a bar chart exhibiting average contract value & number of contracts, a bar chart depicting average lead response time, a table highlighting follow-up contact rate, etc.
Conclusion
If you wish to take your business to the next level, then ABM needs to be well understood by your sales and marketing team. Additionally, firms should know about its implementation rules & guidelines and how they can differentiate themselves in the marketplace to stand alone & compete in today’s market.
Henceforth, you need to prepare or buy templates containing all such crucial elements for account-based marketing. Why worry? Our skilled research & design team has eased down your work by jotting down all the essentials at your fingertips.
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P.S. Check out this blog to know how to use ABM for optimum impact.
