Account based marketing powerpoint presentation slides
This template will help firm in implementing and optimizing account based systems to generate higher returns on investments and marketing and sales teams alignment. It is go to market strategy that collaborates highly personalized marketing campaigns and sales efforts to attract specific accounts. The present scenario of account management portrays various issues such as longer sales cycles, complete customer account loss and high customer churn rate. Firm will initiate account management process by developing dedicated account based marketing team involving key people such as marketer, account executives, etc. Team will prepare checklist to infer insights about account in terms of company, market information. It will develop ideal customer profile worksheet and will collect firmographic and technographic data. Aligning sales and marketing teams by analyzing, scoring them on certain parameters such as building organizational relationships, pipeline management and lead generation, culture, etc. Effective management of communication will improve overall alignment among teams. Firm will develop account based scoring model to assess various accounts on certain parameters. Based on scores, grades are assigned to individual accounts and account suitability will be determined. Team will prepare account nurturing program by providing selected accounts with personalized content in terms of webinar, emails. Articles, etc. After successful optimization of account management and choosing appropriate automated account management software, firm will be able to improve customer retention rate, increased account engagement, enhanced marketing efforts, improved returns on investment and better sales and marketing alignment.
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Deliver this complete deck to your team members and other collaborators. Encompassed with stylized slides presenting various concepts, this Account Based Marketing Powerpoint Presentation Slides is the best tool you can utilize. Personalize its content and graphics to make it unique and thought-provoking. All the fifty two slides are editable and modifiable, so feel free to adjust them to your business setting. The font, color, and other components also come in an editable format making this PPT design the best choice for your next presentation. So, download now.
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Content of this Powerpoint Presentation
Slide 1: This slide displays the title i.e. 'Account Based Marketing' and your Company Name.
Slide 2: This slide presents the agenda.
Slide 3: This slide exhibits the table of contents.
Slide 4: This slide shows title for current scenario.
Slide 5: This slide explains the key concerns that have raised in context to account management.
Slide 6: This slide shows present delivery gap that firm is facing in terms of its performance as compared to the industry standards.
Slide 7: This slide displays title for account management information gathering.
Slide 8: This slide showcases what is developed and dedicated account based marketing team.
Slide 9: This slide presents ABM accounts insights checklist.
Slide 10: This slide exhibits creating of ideal customer profile worksheet.
Slide 11: This slide shows collection of technographic and firmographic data.
Slide 12: This slide displays title for account management sales & marketing alignment.
Slide 13: This slide demonstrates aligning of sales and marketing teams.
Slide 14: This slide explains scores allotted to sales and marketing team on key alignments initiatives and necessary measures taken regarding the initiatives.
Slide 15: This slide provides information about how sales and marketing teams will handle the ongoing communication by collaborating together.
Slide 16: This slide shows continuing content from above slide.
Slide 17: This slide displays title for optimizing account scoring model.
Slide 18: This slide depicts information regarding scoring model which provides scoring based on accounts.
Slide 19: This slide presents implementing account based scoring model.
Slide 20: This slide presents continued content from above slide.
Slide 21: This slide exhibits table for scores & grades assigned to each account.
Slide 22: This slide provides information regarding the different accounts that are assessed on marketing automation platform.
Slide 23: This slide shows title for determining influence decision maker.
Slide 24: This slide explains role of decision maker in buying process. Several decision makers are assessed on parameters such as influence level, buy in, etc.
Slide 25: This slide showcases mapping of influencer decision maker.
Slide 26: This slide presents title for account nurturing program.
Slide 27: This slide provide information regarding the data collected by the buyer.
Slide 28: This slide exhibits table for account lead nurturing content program.
Slide 29: This slide describes email marketing worksheet that is prepared to keep track on different email marketing campaigns initiated for individual customer.
Slide 30: This slide shows content marketing worksheet that is prepared to keep track on different personalized campaigns initiated for individual customer.
Slide 31: This slide provide information regarding account nurturing process initiated by ABM representative.
Slide 32: This slide shows continued content of above slide.
Slide 33: This slide displays title for impact analysis.
Slide 34: This slide presents graphical presentation for impact of successful implementation of ABM.
Slide 35: This slide exhibits continued content from above slide.
Slide 36: This slide showcases graphs on improvement of overall performance.
Slide 37: This slide demonstrates title for selecting suitable automated account management software.
Slide 38: This slide will help firm in choosing the suitable account management system by analyzing them on several parameters and associated cost.
Slide 39: This slide will help firm in choosing the suitable automated marketing software to improve account management system
Slide 40: This slide displays title for managing account dashboard.
Slide 41: This slide gives graphs presentation of content for above title.
Slide 42: This slide provides continued content.
Slide 43: This slide provides continued content.
Slide 44: This is the icons slide for the project.
Slide 45: This slide showcases the title for additional slides.
Slide 46: This slide shows buyer persona worksheet.
Slide 47: This slide exhibits the 30-60-90 days plan of the project.
Slide 48: This slide presents weekly timeline of tasks.
Slide 49: This slide displays the yearly roadmap of your company.
Slide 50: This slide shows the vision, mission and goals of your company.
Slide 51: This slide shows comparison of products based on several selects.
Slide 52: This slide is the thank you slide and contains contact details including phone no., office address, etc.
Account based marketing powerpoint presentation slides with all 52 slides:
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