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If you are a brand owner, an entrepreneur, or just someone who understands business, you must be aware of the positive brand image; that is how Cola is Cola, Gucci is Gucci, or Louis Vuitton became Louis Vuitton.
But what is the thing that makes this brand so valuable?
And how does it entail that?
Well, with the marketing!
Like always, we've got you covered here too, so don't worry!
Marketing comes at a price. It is what exactly offers you the business, and it is exactly what should matter. It is similar to a person's entailing personality. and how the person should be dealt with comes from the sourcing, i.e., marketing. The personality develops with a positive image, and the marketing also delves into the Positive Brand Image. The overall marketing having the overall impact is considered to be Holistic Marketing.
What is Holistic Marketing?
The entire business and all of its operations are seen as one cohesive entity from the standpoint of Holistic Marketing. It creates a common objective for all of the organization's activities and employees. In today's dynamic and interconnected corporate environment, traditional marketing tactics are insufficient to ensure long-term success. Hence, holistic marketing is a detailed and cutting-edge marketing philosophy that seeks to capture the essence of modern marketing in a constantly evolving world.
It is a paradigm change by recognizing that marketing is an all-encompassing approach that integrates many aspects of a company to deliver a seamless and meaningful consumer experience. Every part of a company's operations, from pricing and product development to communication and customer service, should be in line with a unified vision and aim. This is the fundamental tenet of holistic marketing. It takes into account the client's overall satisfaction as well as their immediate needs, as well as the broader societal and environmental impacts of marketing initiatives. Holistic marketing is growing in popularity as a crucial element of business strategy for firms of all sizes and sectors.
Now, let's check out the significant slides that can be incorporated into a Positive Brand Image:
OVERVIEW OF HOLISTIC MARKETING FOR CREATING POSITIVE BRAND IMAGE
It features a Common goal, entailing that all business departments and activities focus on a common objective and that the Common Objective is to provide the best customer experience. It also directs the business units to run business activities in a channelized direction. And designs and integrates all key business activities to create a seamless customer experience.
With the help of our slide, you will be able to deliver its gist in the most refined way possible!
UNDERSTANDING NEED FOR HOLISTIC MARKETING STRATEGIES
Now that we have already checked the overview, let's get ahead with the slide which makes one understand the need for holistic marketing strategies. This slide covers the top benefits of a holistic marketing approach and ensures favorable customer sentiments.
It entails:
- Attracting New Business:
- Helps in attracting new business & generating new leads.
- Converts leads to new customers.
- Enhances Focus:
- Brings all the business’s efforts into a single functional plan.
- Increases the Efficiency:
- Decrease inter-departmental bartering for resources.
- Helps in Alignment:
- Aligns the common goals with corporate vision.
- Provides the best available business outcome.
- Effective Resource Utilization:
- Helps in resource management.
- Decrease wastage & unnecessary spending.
UNDERSTANDING THE BUSINESS FRAMEWORK FOR HOLISTIC MARKETING
Now let's cater to Understanding the business framework for holistic marketing. It is pivotal to grasp the whole process. With the utilization of our slide, you will be able to develop the whole idea and narrative required to get the basic funding! The holistic marketing model includes phases such as value exploration, value creation, value delivery with customer focus, core competencies, etc. The three basic categories in which these three can be put are Demand Management, where the customers are put in focus; Resource Management, where Core competencies are observed; and Network Management where the collaboration is being discussed. As the slide shows, the Phase 1 shows the Value Exploration. Phase 2 explores the Value Creation, and the Phase 3 covers the Value Delivery. So, we observe that in all these phases the four basic components work in tandem with each other.
Which are-
- Market Offerings.
- Business Architecture.
- Marketing Activities.
- Operational System.
The other constituents of these components entail in phases:
- The Customer Preferences, Resource Availability, and supplier’s availability.
- Services Offered, Income Generation, and Shareholders Value.
- Customer Relationship Management, Internal Resource Management, and Business Partner Management.
These all factors show the basic framework and put the customer at the center of marketing.
ANALYZING MULTIPLE PHASES OF HOLISTIC MARKETING
To deliver the information further, it's essential to understand the phases more profoundly. Download our insightfully developed right now for the same.
The three phases are:
- Phase 1- Value Exploration:
- Includes research on maintaining customer requirements, availability of resources, and work-life balance.
- Assess the company’s image in the industry.
- Work on building strategies with this analysis.
- Phase 2- Value Creation:
- Build strategies for achieving the desired common goal.
- Utilize the market research and available data trends.
- Select strategies for budgets, resource mobilization, & market conditions.
- Phase 3- Value Delivery:
- Starts implementation of strategies to achieve the desired goal.
- Sync the team to work in one direction.
ADDRESSING MULTIPLE TYPES OF HOLISTIC MARKETING
Let’s now get ahead with the basic understanding of various types of Holistic Marketing! With our next slide, the basic know-how can be put into the perspectives easily!
As per categorization, we can put holistic marketing into 5 types:
- Internal Marketing:
- Involves making employees actively support the company’s mission, products/services.
- Includes promotion of business values, culture, and goals.
- Relationship Marketing:
- Includes creating close relationships with customers.
- Involves relying upon user experience, direct communication, & customer service.
- Socially Responsible Marketing:
- Helps the brands to connect with a greater purpose.
- Involves keeping realistic expectations & promoting societal advancements.
- Integrated Marketing:
- Assembles all marketing programs for creating, communicating, & delivering value to consumers.
- Utilizes business resources, employees, and partners holistically.
- Performance Marketing:
- Includes advertising programs and online marketing.
- Involves tracking the performance of various promotional campaigns.
OVERVIEW OF INTERNAL MARKETING TO PROMOTE BUSINESS VALUES
With the help of our next slide, you can present the basic overview of Internal marketing in a more detailed way! As discussed above, Internal marketing refers to the pursuit & promotion of business values, culture, and goals. Hence, its main goal is to make employees actively support the company's mission and products/services and build the best onboarding experience.
It benefits in:
- Increasing productivity.
- Promoting better workplace culture and keeping employees happy.
- Develops understanding & belief of employees in the company.
- And Creates team loyalty.
Disney, Nike, Apple, and Netflix are the few significant brands known for internal marketing.
OVERVIEW OF RELATIONSHIP MARKETING FOR BETTER CUSTOMER ENGAGEMENT
Now that we have established the relationship with Internal Marketing let's outline the next slide that showcases the relationship marketing dedicated to better customer engagement. Relationship marketing is based on creating close customer relationships by relying upon user experience, direct communication, & customer service. Therefore, it is effortless to use, removes friction in the customer experience, and helps in better engagement while integrating moments of delight!
It benefits in:
- Easy upselling to the current customers.
- Higher customer retention rate.
- Boosts the brand reputation.
- Gets the advantage of word of mouth (WOM), known as FREE marketing.
Significant Brands that use this approach are Wendy's, Chipotle, Red Bull, and Zappos.
OVERVIEW OF SOCIALLY RESPONSIBLE MARKETING TO EMPOWER CUSTOMERS
With our 100% editable template, mark your growth! Our next slide entails Socially Responsible Marketing. Socially responsible marketing refers to a marketing philosophy that helps the brands to connect with a greater purpose by keeping realistic expectations & promoting societal advancements. Hence, it protects the environment by using sustainable business practices and providing volunteer services.
It benefits in:
- Determining the wants, needs, & interests of target markets.
- Delivers customer satisfaction more efficiently & effectively.
- Enhance society's well-being.
The known brands that opted for it and yielded desirable growth are Google, Coca-Cola, Ford Motor Company, and Netflix.
OVERVIEW OF INTEGRATED MARKETING FOR DELIVERING VALUE
Now, our last marketing strategy!
Integrated Marketing is a marketing technique that holistically assembles all marketing programs for creating, communicating, & delivering value to consumers by utilizing business resources, employees, and partners. Moreover, It analyses holistic marketing in depth and builds a seamless and unified experience across different marketing channels.
It benefits in:
- Increase brand awareness by coordinating and communicating across channels.
- Higher brand favorability.
- Boosts the purchase intent of the customers.
Nike, Budweiser, Apple, and Old Spice are known for using this type.
OVERVIEW OF PERFORMANCE MARKETING TO TRACK ADVERTISING SUCCESS
And as we always say, it only works with the numbers in business. Numbers are quintessential to show the growth of the company. Therefore, our last template gives an overview of performance marketing by tracking advertising success!
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It benefits in:
- Allowing for real-time return on internet (ROI) analytics.
- It puts a higher focus on measuring the performance of marketing.
- Better tracking and analysis of financials of marketing campaigns.
YouTube, Facebook, Instagram, and Google are significant Brands that use this approach.
Conclusion
Holistic Marketing refers to teaming up different departments to work as a single unit and providing the necessary outcome regarding potential growth or customer relations, hence, helping in a Positive Brand Image. Lastly, our deck is prepared by taking cognizance of all the aspects of Holistic Marketing and maintaining a positive brand image. Visit our website for more content and get customized templates, specifically designed keeping the needs in mind! Sign in at https://www1.slideteam.net/Â and have an enthralling experience.
Click here to download the FREE PDF and FREE PPT!
FAQs
What is Holistic Development?
Holistic marketing is a philosophy that considers the whole business and all its functions as a single entity for a Positive Brand Image. It provides a common purpose to every person and activity related to the company.
What are the various benefits of Holistic Marketing?
A holistic marketing approach ensures favorable customer sentiments through various strategies. Primarily, it focuses on attracting new business and generating leads, effectively converting those leads into new customers. Hence, this approach enhances focus by consolidating all business efforts into a single functional plan, increasing overall efficiency by reducing inter-departmental resource conflicts. Further, it helps align common goals with the corporate vision, ensuring the best possible business outcomes. Lastly, it ends up promoting effective resource utilization, aiding resource management while minimizing wastage and unnecessary expenditures.
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What are the three phases of Holistic Marketing?
In the three-phase process, Phase 1, Value Exploration, involves researching customer needs, resource availability, and company image, leading to strategy development. Phase 2, Value Creation, focuses on goal-oriented strategy formation using market research and budget allocation. Phase 3, Value Delivery, involves implementing strategies and aligning the team for unified progress.
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