0 Comment
Customer Reviews
Have you ever joined a newsletter and felt like you were missing something? It's because new subscribers only get the emails sent after they join. Anything sent before that just disappears. Drip marketing is the solution!
What is Drip Marketing?
Drip marketing is often explained as a series of marketing emails that are sent automatically based on a schedule you set.
In simpler terms, it's about sending the right info to the right people just when they need it.
Drip marketing covers different parts of a marketing plan. It can guide customers through the sales process, from saying hello to making a purchase.
This automated system works in all kinds of fields, and email is a powerful tool. For instance, let's see how brands that focus on mobile devices can keep growing using automation.
Drip Campaign: How it Works
Drip marketing primarily relies on email because of its cost-effectiveness and automation capabilities. It typically begins with a potential customer filling out an online form. This action triggers an autoresponder program that takes over the campaign from that moment forward.
Social media is also gaining popularity as a platform for drip marketing. This involves regular updates on social media accounts and news feeds, all centered around a content marketing strategy.
Furthermore, direct mail has a long-established role in drip marketing. With the progress in software and digital printing, it can now be automated, personalized, and effectively managed for the creation and distribution of mailers.
Is Drip Marketing Effective?
Absolutely!
Now, let's dig deeper. Email is a strong force when it comes to keeping and gaining customers for small and medium-sized businesses. Believe it or not, 81% of these businesses rely on email as their top way to get new customers, and 80% for keeping existing ones.
Facts show that emails with personalized subject lines are a big hit, getting 50% more people to open them.
Here's a surprise: drip campaigns get about 80% more opens compared to single-send emails. Plus, the click-through rates are three times better.
Studies even say that for every dollar spent on email, there's a mind-blowing $38 generated, which is a whopping 3,800% return on investment.
That's why email is seen as one of the best strategies. And here's a fun fact: When it comes to getting new customers, email beats social media by 40 times!
Let’s know talk about some of the key components of drip marketing campaign.
Key Components of Drip Marketing
The Vital Components of a Drip Marketing Campaign
Now that you understand what constitutes a drip marketing campaign, let's delve into its essential components:
Triggers:
Triggers are the catalysts that initiate your drip marketing campaign. They can involve actions like introducing a new lead into your pipeline or guiding them further down the sales funnel. The specific triggers may vary based on your business's unique needs. Here are some common examples:
A new subscriber to your blog
Creation of a lead
A potential customer leaving the site without completing a purchase in their shopping cart
Someone creating an account in your online store
Conditions:
While triggers get the campaign started, there are predefined conditions that must be met for engagement actions to take place. These conditions are determined by the marketing manager orchestrating the campaign and can be as creative as their imagination allows. If you're in need of some starting points, here are a couple of examples:
Sending an email after a lead clicks on a specific link
Waiting for two days before sending out the first email in the sequence
Actions:
In drip marketing, actions encompass the actual engagement components that establish a connection between the business and its customers. Depending on the type of this marketing being use, these actions can manifest as emails, SMS messages, social media direct messages, push notifications, and more.
Wrapping-Up
This slide provides a glimpse into the digital marketing process that helps a business to build, deploy, and optimize the online marketing strategy. It includes steps such as research, create, promote, analyze, optimize, etc.
To make your work hassle-free, I have something for you. Any Guesses?
Wait, let me tell you
SlideTeam has prepared a 100% editable PowerPoint Template on the same, Download the PPT now!
Access to Free PPT
Â
