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A content marketer's job is to act as a liaison between the interests of a particular audience and the business they represent; content serves as the vehicle that connects the two. Content playbook for marketers aim to provide valuable, engaging content to their audience that appears high on search engine results pages (SERPs).
The truth is that thinking out a plan in your brain can only get you so far. It works when you're starting out as a content provider and want to gain traction. Additionally, this aids in the accomplishment of specified objectives like higher sales and lead creation.
Importance of Content Marketing in 2022
If you’re familiar with content marketing, you already know about some of its impeccable benefits. It's a fantastic approach to enhance your web presence, increase brand recognition, and establish your authority. It increases audience interaction and raises your website's search engine ranking. A successful content marketing campaign may attract leads, nurture them, and eventually turn them into paying customers.
In addition, the proliferation of smartphones and tablets has made it simpler for users to access a range of content. 44% of respondents in a HubSpot study use mobile devices to access websites and online content. This underscores even more how important it is for businesses and website owners to prioritize content marketing.
What is Content Marketing Playbook
A content marketing playbook is a handy reference tool that makes it easier to carry out your marketing strategy. It is divided into chapters that describe several procedures, such as goal-setting, keyword research, content development, and monitoring. Consider it as a guide that any member of your content team can use to learn about the campaign.
The Content playbook for marketers also makes it simpler to integrate new team members. It also enables you to track your content, evaluate its return on investment, and further adjust your plan to raise its effectiveness.
SlideTeam provides you with ready to use the template on Content marketing playbook. Few slides mentioned below that must be part of your playbook to provide you immense benefits.
Slide 1: Determining the existing channels used for customer engagement
This slide showcase different marketing channels used by the organization for customer engagement. Channels covered are SEO, trade shows, social media, email, content marketing, print etc.
Consequently, highlight the engagement from the different platforms in the form of a bar graph, as it provides a realistic overview. An audience can also compare the engagement coming from different sources.
Furthermore, showcase the major reason you chose content marketing in your organization in the form of a bar graph. This will also help to showcase your employee all the benefits of content marketing the organization experience in long run.
Moreover, you can highlight major key takeaways from the slide to make the members understand the concept distinctively.
Slide 2: Defining the content marketing campaign goals
The purpose of this slide is to address the members about the short-term, medium-term, and long-term content marketing goals.
Now, every marketing strategy has some predetermined goals that have to be achieved to gain more response from the target customer. Likewise, highlight the major goals in the slide for members to understand the direction to accomplish these goals.
Download this ready-to-use and easy to edit PPT template on Content Playbook for Marketers.
Slide 3: Statement of content vision with different plays
This slide displays the content vision statement of the company along with various plays. Managers can use these plays for developing an effective content marketing campaign.
Further discuss the four content plays discussed in this slide that is Content operations, Content Intelligence, Content Voice, and Content Delivery. You can edit the text as per your organization’s requirements.
Slide 4: Target audience segmentation based on different parameters
In this slide, the Mentioned table illustrates the target audience segmentation based on demographic, psychographic, behavioral, and geographic factors.
In order to deliver more individualized messaging, audience segmentation is a marketing tactic based on the identification of subgroups within the target audience. Further, because audience segmentation personalizes your marketing activities, it prevents monotony.
In this slide, based on the region the organization has done a segmentation considering different parameters. For further assistance, download this template to get an overview.
Slide 5: Addressing the formats and elements used for the content marketing campaign
In this slide, we have provided information about the format and elements that can be used by members to develop an effective content marketing campaign.
Under this slide, you can highlight text-based content like web copy, articles, whitepapers, newsletters, etc.
Further highlight Live content in the form of Presentations, Press Conferences, Trade shows, etc.
Consequently, highlight Audio Video content like commercials, webinars, Live/streaming video, etc.
Likewise, showcase Graphic content in form of images/photos, infographics, etc.
This slide presents the broad perspective of content marketing to the managers.
Slide 6: Usage and best practices for a content marketing campaign
Mentioned slide highlights details about the different content formats along with their usage and best practices. Organizations can use these formats according to their needs.
The type of content discussed in this slide is Text-based, Images, and Infographics. Further, highlight the usage of each type of content. Also, mention the best practices for the particular type of content.
A marketing manager can use these formats as per their goals to attain more engagement.
Slide 7: Scripted email and social media replies
This slide illustrates details about the scripted emails and reply format for social media. Members can use these mail and replies for an effective customer experience.
Having customer service scripts for information that doesn't change, such as warranty information or a return policy, maintains your brand tone and voice consistent while messaging across different channels.
Slide 8: Weekly editorial calendar for content marketing
This slide display the company’s editorial calendar that can be used by new members for their content marketing campaign. It includes details about the weekly newsletter, whitepaper, blog post, and article.
The purpose of this slide is to present the monthly calendar and highlight the daily task for each day of the week.
An editorial calendar helps you space out your content and stay on track so that you aren't posting randomly and taking long breaks between publishing content. This will help you to strategies your work in such a way that there should not be any lack from the backend.
Slide 9: Budget allocation for the content marketing campaign
This slide provides information about budget allocation done by the organization for its content marketing campaign. It includes sections such as budget categories, total budget, year to date spending.
You'll be able to get bigger funds for content marketing in the future and demonstrate your ROI with its assistance.
In this side, highlight the total budget for different content categories and allocate the figures under the different head as shown in the below template.
Slide 10: Checklist to create an effective content marketing campaign
This slide illustrates the checklist that can be used by the members for effectively developing their content marketing campaign. Sections covered in the checklist are heading, structure & formatting, and keywords.
This checklist was created to analyze whether all factors are taken into account when creating content. This checklist will determine the quality of the content which further increases the traffic on the site.
Slide 11: Navigating the new reader journey
The purpose of this slide is to navigate the new reader’s journey. It includes five staged processes along with various goals and touchpoint information.
The five stages discussed in this slide are Reach, Engage, Advocate, Convert & Trust.
Slide 12: Content marketing campaign performance measuring scorecard
This slide illustrates the scorecard that is being used by the organization to measure the performance of the content marketing campaign. Major metrics covered are related to brand and lead.
Consequently, marketing metrics gauge the efficacy of marketing campaigns and demonstrate how closely they follow key performance parameters (KPIs). Without them, marketing teams wouldn't be able to determine whether their marketing plan is effective. They are one of the most crucial components of any campaign.
Wrapping-Up
This presentation deck includes all the slides that are needed to introduce Content Marketing Playbook to the marketing team as it covers all the key areas.
So, don’t waste time putting together a professional Content Marketing Playbook. Use this readymade presentation deck, you can customize it as per your requirement, to create an impression on the members of the organization. Further it is a perfect tool for communicating different content marketing Strategies to generate engagement and leads on the company’s website.
This playbook is the ideal tool for promoting your business and in a simple and concise manner. Download this deck now.
