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The Best or Nothing. Can you remember which major brand sports this tagline? The cheat code is that it is a solid, physical product that is known for its precision engineering. Aha! You got it now, isn’t it?
For the impatient reader, the answer is Mercedes Benz. Notice that in less than 50 words, we have reviewed several markers of product marketing plan success in action. The German auto major literally has a trademark over the two words ‘Precision Engineering.’ Yet, imagine the challenges it would have
faced in marketing its product, a superior car, admittedly, and associating it with the word precision in all its English-speaking markets.
If your requirement is for a product marketing strategy, find the best-in-class templates for preparing a plan for it with a click here.
Cut to today, and product marketing plans are much in demand. At SlideTeam, we have curated ready-made PPT Templates that depict this brilliant concept in an implementable format. From understanding the customer to after-sales best practices, we illustrate it all.
The 100% customizable nature of the templates allows you to edit your presentations. The content-ready slides give you the much-needed structure.
Let’s explore!
Template 1: Product Launch Marketing Plan PowerPoint Presentation Slides
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This PPT complete deck in 66 slides gives you the fundamentals of a product launch marketing plan that drives awareness about brand-new products and services. The company will plan a product launch and use a checklist to ensure effective execution. This presentation template touches upon the background work on product launch with a slide on analysis of current performance and competitor study. Then, you need to document the need for the new product launch, planning to market it, and the pricing strategy. There is also a checklist, plus a separate segment of slides on product launch challenges and solutions. The comprehensive template ends with a primer on the post-launch activities that measure product performance. Dashboards on tracking product launch effectiveness are the real USP of this PPT Template. Download this template now!
Template 2: New Product Introduction Marketing Plan PPT Presentation Slides
This PPT Slide gives you an integrated solution to pain points that plague introducing and marketing of a new product. The functions of the sales and marketing teams are combined in these templates to ensure you get the right piece of knowledge. A SWOT analysis and an in-depth study of the competitive landscape follow this segment. Use this template to find slides on the segmentation of possible customers also, on geographical and behavioral characteristics; a product positioning map tells you how customers perceive the product. As always, the budget and plan for launch slides are the best in the business, with experts curating these. A Responsible, Accountable, Consulted and Informed (RACI) Matrix, dashboards, checklists of at least two types, and for as many processes complete this comprehensive presentation template. The post-launch analysis slide evaluates the campaign on prospect nurturing and customer retention. Get this template now!
Template 3: Product Launch Checklist  Go To Market Roll Out Marketing PPT Presentation SlidesÂ
From an elevator pitch for your product to a product launch timeline spread over three months, use this PPT Template to add that element of expertise to your presentation. Learn how to create a buzz around your offering among customers and prospects. This presentation template also documents how to create momentum with try-and-buy programs, customer referrals, etc. Find plans for social media and press releases, with the template outlining a go-to-market strategy. Also, be aware that channel partners might also need training. Finally, product launch tracking concludes the template. In additional slides, you get all kinds of visuals to represent data and About Us and Meet Our Team slides. Get this PPT Bundle now.
Template 4: Look Ahead Product Marketing Plan PPT Template
This PPT Template elucidated a product marketing plan's three guiding principles that ensure success. The first step is to evaluate your past performance; then, you work on a budget for your product marketing. The final step is to latch on to the industry trends. The icons depict the processes well, from using a microscope on history to knowing your target audience, tools, and expertise. Finally, you build and mark a valuable product well using this presentation template. Get it now.
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Template 5: Competitive Analysis Scorecard for Product Marketing Plan PPT Template
This tabulation to assess aspects of your product is a comprehensive PPT Template that ensures you have a data-based plan ready to increase product revenue. It includes highest to lowest labels from 1-7, signaling competition levels, product quality, pricing, place, promotion, people, reputation, positioning, and partnership. The legend/labeling is color coded as well to enhance understanding. Download from the link below.
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Template 6: Four Quarter Product Marketing Plan Roadmap Timeline PowerPoint Template
Use this PPT Template to cover action plans that product marketing demands regarding digital marketing, product branding, sales, and post-sales management. Plan for the four quarters ahead, with all details etched out and marked on the detailed four-quarter calendar under the four significant product head's marketing plan. For instance, reviewing the marketing automation plan is a quarter 2 task under the digital marketing vertical. Download this template to see the pieces to product marketing and activate each stage, as per priority. Get it now!
Template 7: Tactical Implementation in Product Marketing Plan PPT Presentation
This comprehensive PPT Presentation showcases a plan to promote products and enhance brand value effectively. The aspects covered are activities, KPIs, budget, and responsible owner mapped to three phases spread across a quarterly timeline. In each table segment, you can add your situational perspective. For instance, a phase 2 activity could be in-store promotion and monitoring sales. Get this template now.
Template 8: Product Launch Marketing Plan Schedule PPT Template Presentation
This PPT Slide is meant to document and present your entire plan for bringing a product launch to fruition and giving desired results. The seven-month calendar PPT Template is divided into the four broad heads of product and service management; brand and marketing; channel management, and sales and post-sales. As a sample, under product and service management, the first action is market analysis, and we finally end with best practices and optimization in July under a sales and post-sales category. Download now.
Template 9: Two-month Product Marketing Plan Timeline PPT
Use this PPT Template to design a plan for marketing a product for two months. Critical stages in the plan are analyzing market positioning, pricing and packaging strategy, marketing and promotion planning, and collecting customer responses. Comparative and market analyses are usually included in the first step of marketing positioning, as documented in this slide. Get this presentation template now.
Template 10: Social Media Product Marketing Plan
Without social media, you restrict the chances for the success of your business, as the world is there today. This PPT Template highlights social media objectives for product marketing and the means to achieve this. Metrics to track progress are also mapped to each such segment. Use this template to increase audience reach, enhance the efficiency of your lead generation and improve customer retention rate through social presence and impact. Download now.
GET CLOSE TO THE CUSTOMER
In product marketing, planning is critical as the perceived value of your business offering is determined by what you choose to showcase. For instance, Apple showcased its design focus in marketing efforts to the extent that customers ignored inconveniences like its incompatibility with other devices.
Such is the power of a dynamic product marketing plan that meets a customer's unmet needs, like harmony, design, and the ability to proclaim uniqueness.
P.S. If you are looking for a feasibility plan to ensure your business has the right ideas, click here to access best-in-class feasibility report templates.
FAQs on Product Marketing Plans
What is a product marketing plan?
A product marketing plan is a continuous process, usually from the view of strategy, to ensure specific products are in tune with the market it is launched or presented in. The idea is to ensure proper attention is given to positioning and developing it on a well-maintained calendar. Getting the hang of the customer's wants is critical to the product marketing ecosystem.
What are the four parts of product marketing?
A product marketing plan includes interaction and ensuring you know your customer as the fundamental bedrock around the other stuff. The four major parts are the customer and the fundamental message communicated through product positioning. The third is the product's actual introduction; finally, it also encompasses planned, deliberate marketing strategies over the long term.
What is the role of product marketing?
Product marketing is today, an indispensable part of the business planning process. It is an activity meant to catch and respect the customer's voice at all stages of product design. The posting and messaging from all new products are covered under this dynamic field of study. The role of product marketing is to ensure that the targeted customer segment accepts the product. The manager also ensures that the value proposition is communicated to the market.
