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Whatever business you are in, there is always an element of marketing involved. From selling chips to getting orders for driverless cars, all businesses need marketing support. This roadmap is also needed to articulate their value offering to the highest level of detail and give it the voice it deserves.
In academic parlance, a marketing roadmap is a visual representation of the marketing plan. It shows how strategic marketing initiatives are built into the business goals of an organization. There is another way to market your business through our business marketing templates. Click here to access it.
In this blog, we offer best-in-class PPT Templates on marketing roadmaps that involve all kinds of content forms, starting with written text across platforms. Other forms like video content marketing, email, and social media marketing are also part of these roadmaps. The idea is to help you make an impact with the marketing roadmaps that you present to your clients or the top management at your workplace.
Let’s start a tour of the marketing roadmap templates that touch on all aspects of marketing your business in the most effective manner. From setting goals for revenue to product launches to tracking that expensive marketing strategic roadmap, we have it all covered.
Here we go!
Template 1: Content Marketing Roadmap and Ideas for Acquiring New Customers Complete Deck
Today’s world is about your ability and training to say the right thing at the right time. This complete and comprehensive PPT Template gives us a chance to shine as a content marketers to the most successful businesses in the world. Use its slide on customer segmentation to know what content type each category wants to see delivered. Also, slice the data into influences that customers take to heart. Customers’ purchasing criteria and instructions on developing his/her persona add real heft to the presentation. For that next marketing segmentation idea meeting, use this template with gusto and make your mark. Download now!
Template 2: Startup Timeline Appropriate Historical Marketing Roadmap
There is nothing as exciting or as terrifying as coming face-to-face with comprehensive timelines, especially if you happen to helm a start-up at the time. Have this marketing roadmap ready as a counter, and make sure you are never intellectually intimidated again. The revenue goals and key events that mark a start-up timeline will ensure you have the confidence to pitch your venture before global investors with flair. Download this presentation template to show the world you understand designing marketing campaigns for start-ups like the back of your hand.
Template 3: PowerPoint Roadmap for Content Marketing
This PPT Template is a seven-stage roadmap for content marketing. Its goals are to create better engagement with the customer at stage five of the process, where the buyer starts his/her journey. Before this, you have the chance to showcase your knowledge of building teams and creating topic models. After the customer journey, you will find this presentation template useful for reporting on Key Performance Indicators (KPIs) and Optimization of the marketing process. Download now!
Template 4: Marketing Roadmap PPT Infographics
If you require a presentation template that offers a go-to-market marketing campaign on a platter, this PPT infographic is for you. The visually-rich slide divides your activities on the marketing roadmap calendar into five color-coded categories. For instance, an Influencer Outreach Programme that you plan to launch will bring in new traffic (that is specified on the template); A/B Product testing improves product viability. With such wonderful ideation and design, this template is a must-have for marketers for its unique capability to map marketing goals to on-ground activities. Get it now!
Template 5: Quarterly B2B Marketing Technology Roadmap
A structured outline of the marketing process is the USP of this PPT Template on the marketing roadmap. Taking a broad view of the business landscape, this is a fit format for a CEO to present before his/her executive team or investors. Showcase how your business environment is, and link it to the projects or initiatives you may wish to start. PEST factors, which are the political, economic, social, and technological factors, are also mentioned. Download this top-notch presentation template product, suitable for CEOs, now!
Template 6: Six-month Start-Up Roadmap with Marketing Example
A marketing plan is, per se, the first part that gets attention when a new business is launched. Get to know the specifics of this and its linkages with the marketing roadmap through this PPT Template. The first month of a start-up incubation is spent drawing up its VISION. Products and activities emerge over the next two months, with design and optimization helping to firm up the start-up. Multi-channel advertising can be tried if within budget. Use this presentation to stamp your credentials as somebody who knows how to create business value from start-ups in six months, using the perfect marketing roadmap. Download it now!
Template 7: Client Marketing Five-Year Training Roadmap
From six months to five years, we take the big leap in time and longevity and offer this PPT Template now. The eight-step is a detailed and comprehensive look at what makes a business tick. Planning your journey through the marketing roadmap is the first step before we suggest that mastering youR message is the key step. You have to be perfect here, or the next steps will not work or seem like a burden. This presentation template will grow sales like wild-grass and will make your business operationally stronger. Download now to differentiate yourself as you take the long, winding road to help businesses succeed. Their success has to be your career.
Template 8: Marketing Roadmap PowerPoint Slide Presentation Sample
The key to efficient marketing is to know the success rate of each medium of content after mapping it to the type of business. This PPT Template gives us a fair idea of this. For instance, at what point in time in the marketing roadmap will webinars help? This presentation template has the answer. Use this to be well-conversant with the use of content as a powerful tool, and include it as part of your marketing roadmap. Download now!
Template 9: Marketing Roadmap PPT Model
This flat design PPT Template is meant to capture the weekly performance of your company, as envisioned in the marketing roadmap. Use this design to highlight tasks and competition rates over the week. Add your own text and target parameters and have this visual-graphic on performance handy. Download now to monitor bite-sized chunks of your business performance.
Template 10: Marketing Roadmap Planning PPT Show Infographic Template
Want to really internalize what drives conversions to your business? The answer is the marketing roadmap, where things happen according to a plan. This PPT Template gives you a comprehensive view of how content, paid/organic search, email marketing, and social media pan out. The strips denote events, and the color denotes its impact on the customer journey. Use this slide to make your point on the content strategy that your organization should be following. Download now!
THE LAST WORD
As you negotiate your way to business success using the marketing roadmap as a guide, please remember that it is important to be well-conversant with the customer-side of the enterprise as well. All kinds of roadmaps, ultimately, have to ensure customer delight to ensure businesses can continue running. Find our comprehensive training module on customer service with training material here.
PS: Even as technical roadmaps are result-oriented and exhibit a tangible difference made, organizations need to think seriously about the human element as well. Use our diversity training curriculum to ensure you are prepared to be a global organization; click here to download the module, with training material included.
FAQs on Marketing Roadmap
What is a marketing roadmap?
A marketing roadmap is a diagram or a visual representation of the way activities related to marketing fit into the overall strategic focus of a business. It is a plan of action, with specific outcomes, that links the effectiveness of the marketing to its business use case. The questions that a marketing roadmap answers go like this. For an airline company, what is the better option, Twitter or Metaverse (formerly Facebook)? At the end of the day, a marketing roadmap is a tool to question and rank activities on their business impact.
What should a marketing roadmap include?
A marketing roadmap typically has to include three major knowledge areas. These are an internal analysis, an external analysis of the marketing needs, your budget, etc. The third element is activities that will help you bridge that gap. For instance, in the digital-heavy world of today, it is clear that no marketing effort can even contemplate not being on social media. Addressing business patterns and stakeholder interest is also important.
Why is a marketing plan a roadmap?
A roadmap is a reflection of the strategy you follow in marketing your business. A plan, on the other hand, targets a market and then taps all channels, usually advertising, needed to get its word across. A marketing plan, then, is more a detail-oriented action sequence that businesses carry out. A marketing roadmap is more of an outcome-based document and exercise that helps businesses measure themselves against results.
What is the main purpose of a marketing roadmap?
A marketing roadmap has the major purpose of putting marketing strategies in perspective with the business plan over the long-term. It is meant to keep everyone in the organization awake on the main, big goals that are to be achieved. The roadmap also works to streamline the spending of organizational resources and link it better to business outcomes and results. The marketing roadmap is, thus, indispensable to business success.
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