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Dav Pilkey, the creator of Captain Underpants, a series of comics on a superhero, created a product that is a worldwide rage. How has he maintained his popularity on a product like comics in an era where the consensus is that paper-based books are on the way out?
The answer is understanding the customer's perspective, which in his case happened to be kids. Once the customer is clear, product introduction can be a breeze, though a lot of business-minded hard work still needs to be done.
How do you introduce yourself to the best effect? Please find the best introduction templates with a click here.
Product introduction/launch is then the key idea that creates a market considering the business, user, and financial angle. At this stage, also consider that for anything new that comes into the market, countless other versions fail. Hence, businesses face many challenges and pain points in product introduction.
New product launches need proper preparation. Find best-in-class presentation templates on launching new products with a click here.
At SlideTeam, we understand that comprehensive knowledge of product introduction approaches is necessary to ensure success. Our expert-curated, hands-on PPT Templates bring product introduction home for all businesses. From the idea stage to the day the product becomes popular, we hand-hold enterprises in execution through the use of our slides. All product lifecycle stages, even pricing is explained in a usable format to ensure your product launch is a success.
Even better, each of these templates is 100% editable and customizable. This means you get a starting point, the structure, and the capability to tailor each presentation to unique audience profile.
Let’s explore these templates now!
Template 1: New Product Introduction Process PowerPoint PPT Slides
This complete deck PPT Template outlines the product launch process, starting from its idea. Then, use the slide to illustrate steps like product design, prototyping et al. The Layout also offers focus and value proposition diagrams to assess the optimal positioning of the product. Industry overview and the Porter’s 5-Forces Analysis adds to the attractive of the package. Depict the findings of your market research as well, with the ideal customer profile also showcased. Finally, we touch upon the critical elements of product pricing and drawing up a contingency plan. Marketing deliverables are also covered, as these signal whether your product plan is working. Get it now!
Template 2: New Product Introduction to Market Playbook PPT Presentation Slides
The agenda of this PPT Presentation is to showcase best practices to execute a product launch and maximize customer awareness and attract potential leads. In 11 topics, we crack open the code to product launches. We start with product launch progress timeline, essential activities during pre-launch and launch. Launch timing is a critical part of the equation, with product management team and the product cost managing emerging as key inputs. The slide also includes a dashboard assessment to track all product launch and product management activities.
Template 3: New Product Introduction Marketing Plan PPT Presentation Slides
This PPT Template is meant to drive brand awareness about a brand-new product and service from a company. The business will plan a product launch and use the checklist to ensure efficient execution. Good and successful product launch starts with an analysis of the current situation, and whether a new product launch is warranted, indeed.
Template 4: New Product Introduction to Market Playbook Report Sample Example Document
This PPT Template covers key stages of the launch process, including product statement and development capabilities, with a progress timeline tracking essential activities. The three stages of product launch management, pre-launch, during launch, and post-launch, are discussed, including activities related to product positioning, ideal customer profiles, product promotional activities, and pricing. If things are not moving, the template also gives the use of cost of delay method to prioritize product launch. The presentation template also includes content flow management, marketing campaigns to accelerate sales and DACI framework (Driver, Approver, Contributor, and Informer). Finally, we end with dashboards that send out a clear signal on tracking the launch plan in terms of the stages of planning, design, development and testing.
Template 5: New Product Introduction Process PPT Template Bundles
Use this presentation template to showcase the process of launching a new product line in the market. The key steps outlined in the PPT are decision-making, selecting the right team, correct timing. After the launch, the focus shifts to taking feedback, ensuring security, planning a campaign, and communicating. The slide pre-set also depicts the process guide for product description; also learn how to minimize quality issues through the new introduction process. The PPT Bundle also features how to define and measure KPIs related to process introduction. This needs the three broad numbers of promotions by channel; leaders generated and website metrics.
Template 6: New Product Introduction Market Essential Product Packaging Components PPT Template
This PPT Slide takes control of how the packaging is presented to clients. It depicts essential product packaging components in terms of plans, and add-ons. These adds-on are showcased as any of the three possibilities of features, services or mixed. Use this presentation template to also create plans that are hierarchical or tailored. Crack this important product introduction component with this slide that summarizes the process of packaging. Get it now!
Template 7: Product Development Capabilities for Effective Launch PPT Template
Use this presentation template to understand the product development capabilities essential for effective launch to market. The PPT Slide discusses business perspectives, customer and market viewpoints and user perspectives etc. Go from discovery to validation, while keeping all perspectives in mind. Creating customer personas is the top point, when the market is considered, with need and regulatory constraints also a key factor. Effective launch can happen only when all four corners of the square are given equal importance.
Template 8: Product Launch Activities Tracking Dashboard PPT Template
The slide provides information regarding product launch. The numbers showcased include project budget, project launch date and overdue tasks, workloads, risk etc. The template also showcases budget by employee through a color-coded bar. Users will also find workload and overdue tasks to ensure progress does not come to a halt. One also gets a visual indication of the status of the product launch through the stages of planning, design, development and testing.
Template 9: Route to Market Model for Product Introduction
This PPT Slide summarizes in a short, attractive visual the three major action points that go into product introduction. Users will find business decisions, decision support and enablers in the template. The entire loop of recommendations, actions, measurement of impact of these actions and feedback is incorporated in the presentation template. Business decisions are represented as questions, with data enablers culminating into a digital strategy.
Template 10: Go-to-Market Product Strategy Stages PPT Templates
The journey of a product may start with a product launch, but over its lifecycle, it goes through the stages of introduction, growth, maturity and decline. This PPT Template plots market objectives of creating product awareness and trial, maximizing market share and maximizing profit while defending market share. Finally, the cycle moves on to reducing expenditure and milking the brand. The table in bottom segment of the slide explain strategies in each growth phase. This is done taking the product, price, distribution, and advertising as the key focus.
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ON THE MONEY
Product introduction is mostly science, and partly art. If businesses can perfect the science part, the art usually takes care of itself. In the templates above, the emphasis is on showcasing the implementable steps that will make any product launch a success. Try these out once, and put your business on the highway to success.
PS Planning is critical to product launch. Plan to the last detail with our templates on product launch plan with a click here.
