Did you know that 10% of customer journeys that happen today are fully automated? Are you aware that 91% of marketers say that marketing automation assists them in achieving their objectives? Have you heard that prestigious studies prove that marketing professionals who use automation are 46% more likely to report having an effective marketing strategy?
All these examples and evidence establish that marketing automation is already making a mark and will play a much bigger role in the future. For the uninitiated, marketing automation involves using software to automate tedious and time-consuming activities. In addition to increasing efficiency, automating mundane marketing tasks offers a more personalized experience to customers.
Since the early 1900s, marketing automation has grabbed considerable attention, and it’s rising steadily. The journey began with simple tasks like email marketing and has now reached the use of state-of-the-art software platforms that can handle complex marketing tasks. Marketing automation helps marketing professionals save time and effort so that they can focus more on creativity and strategy building.Â
If you are eager to learn more about marketing automation, you can use the following slides to enhance your knowledge. Prepared by the highly skilled and knowledgeable experts of SlideTeam, these slides cover the most crucial aspects of marketing automation. You can use these slides to convince your target audience to adopt or increase the use of marketing automation tools. Use the content-ready templates as these are or edit them as per need, as each template is 100% editable and customizable.Â
Are you looking for templates to record and monitor your products’ performance, too? Check out these slides.
Want to go deeper with your email marketing analysis? Check out the top 10 marketing scorecard templates with samples and examples.Â
Template 1 Marketing Automation Scorecard with Status and Revenue Generated
Every marketing effort aims to increase revenue. This slide helps you track all marketing automation activities, their status (whether they are in progress or complete), and the revenue generated by each of them. You can also use it to compare marketing campaigns you have executed and see what percentages or numbers of emails were sent, opened, clicked, and converted. Get it now!
Template 2 Weekly Automation Marketing Scorecard for Email Campaign
Tracking your marketing efforts is simpler with automation. If you want to track email campaigns, you can use this slide that tells you how many emails were sent, how many were opened by users, and how many led to clicks. You can also track how many new contacts were made during a specific week and see whether the number is rising or falling. Get it now!
Template 3 Marketing Automation Scorecard with New Visitors and Traffic by Source
Tracking the source is often critical in marketing so that you know you are headed in the right direction. The slide below shows the number of trials and customer wins by lead source. It also helps you share bounce rates and get return visitor information. You can also see how many new visitors were added, along with traffic by source for a year. Get it now!
Template 4 Marketing Automation Scorecard with Conversion Rate and Opportunities Won
The aim of each marketing effort is to boost conversion rates and win new opportunities. The following slide helps you to see the page views, average time spent on a page, and new visitors gained. It also lets you see data regarding lead generation, sales, sharing, and new blog subscribers. You can also use it to see the lead lifecycle along the funnel (Marketing Qualified Leads). Get it now!
Template 5 Marketing Automation Scorecard with Amplification and Engagement
One of the best ways to enhance your marketing efforts is to track amplification and engagement. You can do that with the slide here and track click-through rates, engagement, and amplification. You can also see which paid posts and ads are getting attention on platforms, such as LinkedIn, Facebook, Twitter, X, etc. Get it now!
Template 6 Marketing Automation Scorecard with Impressions and Sessions
If you want to track multiple aspects of your marketing efforts, this creative slide can play a key role. It allows you to track Cost Per Click, Impressions, Sessions, Conversions, and Revenues. It also helps you analyze the performance of sessions and conversions during different months of any given year. The aim is to help you make smarter investment decisions regarding marketing. Get it now!
Template 7 Marketing Automation Scorecard for Landing Page Conversion
The landing page is the most important part of the website. Getting the audience to land on it and stay on it is beneficial. The slide below shows the performance of landing page conversion efforts. You can see the total impressions and conversions and know the conversion rate over a month. You can also know the number of unique visitors, impressions, and conversions, as they play a critical role in your success. Get it now!
Template 8 Monthly Email Marketing Automation Scorecard
Email marketing automation is in vogue these days, and you can track it with the help of this slide. It focuses on key factors like mailable contacts and sourced and unsubscribed users. You can track these for any month of your choice. Just edit the slide and add the data you want. It's simple! Get it now!
Template 9 Monthly Automation Scorecard for Popup Campaign
Popup Campaigns are now more popular than ever. Whether you visit a company’s website or a social media platform, they are everywhere. If you are using them and want to track them correctly, the below slide is the perfect fit. It lets you track recovery rate from each investment and get an idea of the recovered revenue. You also get to know the site stats and abandonment rates. You can also use this slide to compare the worth and value of email campaigns and popup campaigns and decide which is better. Get it now!
Template 10 Marketing Automation Scorecard with Total Impressions and Engagement Rate
Total impressions and engagement rates of each marketing effort must always be tracked to ensure that you are getting the desired ROI. The slide below helps you see product sales trends over four months. It also allows you to compare methods like paid ads, owned content and social media efforts and see which are generating more revenues. You can also look at the total visits, engagement rates, cost per click, and total impressions. Isn't that cool? Get it now!
KEEP UP WITH THE TRENDS!
If you are a marketing professional looking to up your game, these marketing automation templates are especially useful. They help you keep up with the trends, analyze data, and make smarter decisions to increase conversions and revenues. Download them all or as many as you like today!