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In the initial stages of the Internet, Newspaper publishers hesitated to react when free news became available online. They believed that news given on paper once would continue to be paid for by consumers. They lost their competitive edge because they failed to keep up with the advancements and benefits of the Internet.
Step one in gaining a competitive advantage is figuring out your competitors. Competitors are more than just identical businesses or products. Newspapers believed their competitors were other newspapers till they eventually discovered it was the Internet. They were at a loss on how to keep up with a free, real-time news source.
Step Towards Competitive Excellence
In 1985, a Harvard Business School professor named Michael Porter wrote a book called "Competitive Advantage." This book is like the ultimate textbook for businessmen, teaching them how to make their companies stand out and stay strong.
In the book, Porter said that for a company to do well, it needs to set clear goals and plans.. Porter did a bunch of research on different companies and found out that there are three main ways they become successful and stay that way:
- Being the most affordable (cost leadership)
- Differentiating themselves from competitors (differentiation)
- Concentrating on a particular consumer base (focus)
Companies are likely to enjoy a competitive advantage if they, for instance, advertise a product at a cheaper price than a competitor's comparable product. This also applies if the marketed product is more expensive but has unique characteristics that buyers are ready to pay extra for.
A company that enjoys a competitive advantage can generate higher profits.
On that note, SlideTeam has curated a set of Top 10 Competitive Advantage Templates to provide a head-start advantage. These templates are 100% customizable and editable. The content-ready nature of the slides provides you with a much-needed structure. Using our PowerPoint Slides, you no longer need to worry about the design and focus on what matters: the content.
Let's Explore
Template 1: Strategic Corporate Management To Gain Competitive Advantage
Strategic management assists in guiding the organization and its employees. This PowerPoint Template, a complete deck of 90 slides, enables the organization to boost product sales, accomplish organic and inorganic market expansion, obtain cost leadership, and improve employee competence. It features a company introduction, a framework for measuring business development, and a competitive analysis for growth analysis. To tackle inorganic operations, this PPT template depicts a merger and acquisition procedure as well as a strategic partnership. Download now!
Template 2: SCA Sustainable Competitive Advantage PowerPoint Template Bundle
A sustainable competitive advantage is a set of resources, characteristics, or abilities that allow an organization to offer greater value to its customers than competitors. The primary objective of this PowerPoint Template is to assist the company in increasing its market share among strong competitors. It gives an introduction and the method, importance, structure, and more to which different organizations may refer. This deck contains instructions for creating an organizational chart, a communication strategy, and business training materials. It also provides an overview of many case studies of organizations such as Walmart, Zara, and Harley-Davidson that have developed sustainable competitive advantage strategies. Download now!
Template 3: Competitive Advantage Table PowerPoint
This PowerPoint Template Is a complete deck of 17 slides on a competitive advantage table. The comparison is based on attributes like price, quality, functionality, availability, customer base, and more. This deck also mentions the social impact, focus areas, brand image, market share, cost, and efficiency. These tables make comprehension of complex data in a simple and organized manner. Get this PowerPoint Template bundle now!
Template 4: Value Chain Analysis And Competitive Advantage
A value chain represents all the actions and processes of making a product or providing a service. As such, it includes every stage of a product's or service's lifespan, from design to manufacturing and distribution. This PowerPoint Template Displays the structure of value chain analysis by highlighting primary and secondary operations. This template also includes detailed descriptions of significant activities such as inbound logistics, operations, outbound logistics, sales, and marketing solutions. Using this PowerPoint bundle, you can emphasize the processes of cost-benefit analysis. Download now!
Template 5: Creating Competitive Advantage Strategy For Your Organization
To become the undisputed leader in your market, a company must crush its competitors. This is feasible if it creates a competitive advantage that others find difficult to imitate. This PowerPoint Slide, a complete deck of 37 slides, discusses how a company can maximize its growth potential and stay ahead of the competition. It lists the most significant competitive advantages a company may strive for, including Strategic Location, Customer Loyalty, Best Customer Service, Strong R and D, and more. This PPT package also covers generic marketing strategies, including cost leadership and product differentiation. Download now!
Template 6: Competitive Advantage Business Leadership Comparison Competitors Operational Effectiveness
Both operational effectiveness and tactical positioning are essential principles in corporate leadership. Operational effectiveness involves performing things more effectively than everyone else and enhancing internal competitiveness. This PowerPoint Template, a complete deck in 13 slides, showcases business leadership comparison between competitors with operational effectiveness. It includes slides on 2*2 metrics showing competitive advantage in business, comparison with competitors, advantage of business and competitors, and more. Download now!
Template 7: Employer Branding Action Plan To Gain Competitive Advantage
Employee Value Proposition refers to the network of support, recognition, and values that an organization delivers to employees to reach their full potential at work. It is a specific set of benefits that an employee receives in exchange for the talents and competencies they provide to the company. This 72-slide PowerPoint deck assesses the present environment by analyzing the efficacy of organizational culture and industry evaluation to identify the business's competitive position. Then, it highlights essential factors that contribute to employee unhappiness. It demonstrates the process of developing employee value propositions and an overview of channels and platforms for promoting employee benefits throughout the recruiting process. With the help of our PPT bundle, your organization can draw in highly competent job seekers while improving staff retention. Download now!
Template 8: Source of Competitive Advantage Superior Product Benefit
Competition is an age-old motivation that inspires individuals to improve and outperform their opponents, from horse races and fencing tournaments to playground activities and professional sports. Business competition is no exception, and it has the power to make or destroy your company. This PPT slide highlights the source of competitive advantages, such as superior product benefit, perceived advantage, low-cost operations, legal advantage, etc. These competitive advantages can compel your company to evolve into an improved version of itself. Download now!
Template 9: Strategies For Global Developmental PPT Slide
This PowerPoint Slide demonstrates strategies for a globally competitive environment that create a defensive position and generate a superior return on investment. It includes creation and innovation, cooperation, co-option, and competition. Download now!
Template 10: Competitive advantage matrix for business
There's no doubt that the global economy is cutthroat. A competitive matrix is a competitive analysis tool that can assist you in learning more about your market sector while identifying opportunities. It lets businesses make educated judgments regarding market strategy, product development, and marketing campaigns. Furthermore, it is an essential input for SWOT analysis, contributing to developing a company's strategic and future development plans. This PowerPoint Template showcases the source of competitive advantage and markets where business competes. Download today!
Stay Ahead
To gain an advantage in the marketplace, a company must give an obvious benefit to its customer base that is better compared to what its competitor offers. This value originates internally, separating the company from the competition. An organization must show that it has a higher comparable or differential value than other companies and communicate this knowledge to its intended consumer base to acquire and preserve a competitive advantage. Use SlideTeam’s PPT Templates to stay ahead of the curve.
