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Ever used Uber Eats?
You would have! A fine app to meet your cravings whenever you are in dire need of taste. However, one thing you may ponder over their notifications is their Content style writing. At certain times they even used the reference of memes to make it more emblematic of the needs! E.g., a few days ago, I got a notification that Cake is jealous of me because I am too sweet! I KNOW! Cheesy but lovable, XD. And this festive season, they keep coming on with discounts and whatnot! This, my friend, is Audience Engagement!
Engagement comes out as the vital organ when it comes to successful marketing efforts, and one aspect of it is Real-Time Marketing. Real-Time Marketing has delved into a tool that interacts with the Customer base keeping in mind the current affairs, mood, and global relations.
To maintain a continuous network with the audience, and the target niche, keeping in mind the brand presence Real-Time Marketing gets out as a vital tool to respect, and respond accordingly. But to give you a specific notion of what Real-Time Marketing entails, let's get ahead with…
What is Real-Time Marketing?
Real-Time Marketing is a real-time approach to capitalize on the immediacy of the market. It derives its powers from the user nature and the contemporary issues that are prevalent in the market. The main aim of Real-Time Marketing entails engagement with the audience to maintain and build a network with them! It provides reasonability concerning the different aspects of the urgency and taps the untapped zone where the audience will have a long-developed knowledge. It also works on the memes and stands out in the row where other marketing tools are working simultaneously.
To mark an everlasting impact on the minds of the audience this real-time marketing tool will come in handy to you in every aspect. Whether you are a budding entrepreneur, a well-established one, or just a mere person who seeks a deeper understanding of Real-Time Marketing, this suitably developed PowerPoint Presentation is your one-stop solution. It entails the major slides such as:
Cover Slide
The first and foremost slide of our well-developed PowerPoint Presentation is our Cover slide. Set on the background of beautiful black and red color contrast, the slide imparts a sense of mystery and a sense of risk-taking capability that also exudes the whole concept of Real-Time Marketing. The usage of suitable font is another feature of our well-crafted PowerPoint Presentation that entails the title of the Presentation capturing the attention of the audience. It also leaves a space for you to put your Company name, and own this well-developed Deck! The usage of the images, where everyone from different age groups with a happy face is shown is another example of how thoughtfully this Presentation is created, keeping in mind the various aspects of it.
Overview and Key Drivers of Real-Time Marketing
The following slide illustrates a brief introduction to real-time marketing to facilitate organizations to react instantly to current events. It includes elements such as customer needs that entail forecasting customers’ wants and requirements, monitoring previous and current consumer trends; and Relevant Messaging incorporating offering relevant and appealing content to customers, and the promotion of content that is highly interactive and engaging; lastly and importantly Agility understanding the ways of building capability to develop content quickly and effectively, and ensuring to meet content quality standards.
Importance of Real-Time Marketing Strategy
The next slide represents the importance of real-time marketing to analyze customer data and reach the target audience. It categorizes itself into four parts, where at first it denotes how it is highly impactful and mentions that it offers creative methods to keep in touch with customers, and develops connections with prospects at appropriate times and places. Secondly, it entails Content Diversification which assists in offering both shorter and longer content and consists of graphics, tweets, etc. Third, the Generation of a sense of Priority that entails the improvement of customers’ engagement with products and services. And lastly, the Cost Effectiveness caters to requiring just minimal efforts to connect products or services with ongoing events. Get access to this 100% fully editable template now!
Comparative Analysis of Outbound and Real-Time Marketing
Now that you are familiar with the different aspects of Real-Time Marketing, our next slide depicts a comparison of outbound and real-time promotional techniques to determine key differences and similarities. It includes elements such as social media posting, event management, analyzing customer journeys, mobile messaging, lead scoring, and grading.
Stages of Real-Time Marketing Lifecycle
The next slide illustrates various stages of the real-time marketing cycle to enhance customer experience. It divides itself into four parts first it notifies Sense where it caters to determining real-time use cases, analyzing consumers’ behavioral patterns, planning responsive actions, etc. Next, it incorporates the Quantity which it ensures going through customer data to determine instances of pre-identified events and plan actions to respond to enhance value and reduce revenue risks. Third, it responds and selects the best method to target the right audience at the right time with the right platform. Also focuses on improving engagement, generating leads, enhancing experience, etc. Lastly, it caters to Implementing test and learn techniques to transform use cases, and evaluating the impact of real-time marketing initiatives on profitability, customer satisfaction, etc.
Best Methods to Respond to Target Audience
The following slide illustrates various branding ways to target the right group with the right platform. It includes elements such as social media where the handles on Twitter, Snapchat, and Instagram may come out in handy to target the younger audience; traditional methods such as usage of TV and Print Media for the older audience, content promotion which focuses on activities such as webinars, and building relationships; and personalized marketing which is highly important for targeting the niche market audience.
Objectives of Real-Time Marketing Techniques
The following slide depicts key reasons to invest in real-time marketing strategies to boost brand engagement. It includes elements such as building relationships with customers, promoting events, supporting existing content, enhancing content reach, etc. As we always say your presentation is not a presentation if it does not show the numbers. Our slide incorporates the number, and shows the importance of this tool, by also incorporating the Key Insights.
Conclusion
In this competitive world, making an engagement with the target audience stands important when it comes to business, and Real-Time Marketing is one tool that ensures the connection is maintained with a robust marketing system. Our Presentation elucidates the different principles, strategies, and concepts that curtail Real-Time Marketing, and offers you an opportunity to grasp it! Get access to the website for more content and customized templates, specifically designed by tailoring your needs.
Click Here to Download Free PPT and PDF!
FAQs
What does Real-Time Marketing entail?
Real-Time Marketing is a real-time approach to capitalize on the immediacy of the market. Deriving its powers from the user nature, and the contemporary issues that are prevalent in the market, the main aim of Real-Time Marketing entails engagement with the audience to maintain and build a network with them!
What are the key drivers of Real-Time Marketing?
It includes elements such as customer needs that entail forecasting customers’ wants and requirements, monitoring previous and current consumer trends; and Relevant Messaging incorporating offering relevant and appealing content to customers, and the promotion of content that is highly interactive and engaging; lastly and importantly Agility understanding the ways of building capability to develop content quickly and effectively, and ensuring to meet content quality standards.
What is the importance of a Real-Time Marketing strategy?
It denotes how it is highly impactful and mentions that it offers creative methods to keep in touch with customers, and develops connections with prospects at appropriate times and places. Secondly, it entails Content Diversification which assists in offering both shorter and longer content and consists of graphics, tweets, etc. Third, the Generation of a sense of Priority that entails the improvement of customers’ engagement with products and services. And lastly, the Cost Effectiveness caters to requiring just minimal efforts to connect products or services with ongoing events.
