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Know Starbucks? A renowned Coffee Business Venture that has revolutionized the market thoroughly. A go-to place for any sort of discussion that you need to have with your friends, or with your family. A place that extends a warm welcome to you in your dire hectic work days.
You do, don’t you?
It was not always a place that was being all famous. To the extent of its huge losses, Starbucks changed its entire approach to branding in the 2000s to come to terms with the digitized world where Marketing and Communication played an important role and this created history! To stand unique, and to further develop an imprint in the minds of people, Integrated Marketing Communication, or IMC plays a critical role.
Gist of Integrated Marketing Communication (IMC)
IMC is a holistic approach to engaging with the audience at all levels. Be it in email marketing, SMS Marketing, or a random online presence. It ensures the delivery at the right and optimal time. IMC's objective is to coordinate several marketing channels that will help your brand reach and engage with customers more successfully than if you were to make isolated efforts, hence the main component is that of synergy. To create a powerful, engaging brand story, this synergy entails timing and content optimization for each communication.
Additionally, having a strong online presence is crucial, which entails email marketing, and SEO friendly approach. A thorough analysis is a must when it comes to approaching IMC. Performance indicators such as Traffic, Engagement, conversion rates, and Reviews can depict valuable insights into the efficacy of integrated marketing communications strategy.
It might seem a lot. It is a lot, XD. But like always we again got you covered.
Our insightfully developed PowerPoint presentation contains this basic and will put you across! The major slides entail:
Cover Slide
The first and foremost slide exudes the gist of the entire presentation. The usage of the yellow tone of the background sets the mood of the presentation and gives a sense of faith and reliability to the audience. The regal purple color usage further enunciates the sense of relief and confidence. The portrait of the young entrepreneurs in the mobile and the scenic presence of the mobile being controlled by someone ensures to convey the essence of Integrated Marketing Communication. The profound usage of the font is yet another feather in the cap of this meticulously developed PowerPoint Presentation, where it showcases the name of the presentation, and leaves a space for you to put your company name into, and own this slide.
Overview of Integrated Marketing Communication Strategy
The following slide showcases brief information about integrated marketing communication (IMC) to build brand awareness. It gives an overview and imparts a Marketing Strategy that focuses on various channels to promote products and services. The slide also streamlines the primary message through multiple channels and assets. The Template also represents the impact in terms of reaching a wider audience, building brand trust with consistency, the sharing of marketing assets across channels, and the high probability of conversion due to being available at large channels.
Key Benefits of Integrated Marketing Communication Strategy
IMC enhances the overall effectiveness of your marketing efforts. This slide imparts the advantages of integrated marketing communication (IMC) to offer a customer-focused experience. It entails elements such as Improved Efficiency which aligns communication channels towards a common goal and minimizes time and resource wastage from recurring efforts. This also entails the Brand Image which incorporates consistency across logos, voice, and headers to build brand image, and unified efforts to improve impact on the market. The other two elements depict Cost Effectiveness which minimizes repetitive costs and saves time, and Building Trust which offers an improved brand experience to consumers. This slide is fully editable, allowing you to tailor it to your specific needs and captivate your audience.
Costs Budget Allocation when it comes to IMC
This slide predicts a representation of the monthly advertising expenses through a pie chart. It depicts advertising costs to monitor expenses and control promotional activities accordingly. It includes elements such as print materials, search advertising, social media, online ads, etc. The Key Takeaways include the Maximum advertising costs comprising digital advertising due to the shift of audience from traditional to online channels, and the Customization and personalization benefits.
Overview of Sales in IMC
This slide entails the key information about the Sales Promotion Communication Method. It includes elements such as targeting the right audience, limiting deal availability, monitoring results, generating demand for products, gaining competitive advantage, etc. This 100% editable slide further gives an overview of what it curtails. It incorporates Marketing techniques to boost brand awareness. And the Best fit to launch new products and services to a targeted audience. Lastly, this fully editable slide incorporates the key objectives fulfilled by sales operations such as generating demand, gaining a competitive edge in the market, motivating customers to try new brands, and most importantly and pivotal, boosting sales.
SWOT Assessment
The SWOT assessment or Strength Weakness Opportunity Threat slide is a must when it comes to evaluating the brand performance. It includes elements such as strengths, weaknesses, opportunities, threats, etc. In the given slide the example is given of a food brand, where the IMC’s SWOT analysis is performed. Where in the given example the strength of a strong brand image is mentioned, similarly in weaknesses the expensive products are mentioned. The Threat incorporates the open and highly competitive market, and the opportunity lies in the expansion to the global market. Get access to this meticulously crafted PowerPoint Presentation keeping in mind all the various aspects of IMC.
Case Study of IMC
Our last slide of the blog provides insights into how GoPro implemented Integrated Marketing Communication (IMC) in its approach. It includes elements such as challenges, objectives, initiatives, outcomes, engagement rate, social media buzz, etc. Download it and get access to the slides that are also compatible with Google Documents.
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Conclusion
By creating a comprehensive integrated marketing communications (IMC) strategy brand can build a powerful brand presence and drive long-term success. In a world where everything seems to be taking a toll, maintaining a Brand worth remembering is highly crucial, and that is exactly where IMC works, by targeting the niche audience. Get access to our website for more content and especially for customized templates tailored to meet your needs! Find us at https://www1.slideteam.net/, we have n number of slides to meet your needs.
Click Here to Download Free PPT and PDF!
Frequently Asked Questions
What are the Key Takeaways when it comes to Cost Budget Analysis with IMC?
The Key Takeaways include the Maximum advertising costs comprising digital advertising due to the shift of audience from traditional to online channels, and the Customization and personalization benefits.
What are the key benefits of IMC?
It entails elements such as Improved Efficiency which aligns communication channels towards a common goal and minimizes time and resource wastage from recurring efforts. This also entails the Brand Image which incorporates consistency across logos, voice, and headers to build brand image, and unified efforts to improve impact on the market. The other two elements depict Cost Effectiveness which minimizes repetitive costs and saves time, and Building Trust which offers an improved brand experience to consumers.
How does IMC ensure online presence?
Having a strong online presence is crucial. This also entails taking care of Search Engine Optimization and harnessing the keywords. Integrated marketing communications (IMC) plan incorporates email marketing and content marketing.
