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Every business wishes to grow and succeed but not all are that lucky! It just gets me wondering why? What makes some businesses outdo others? It drops down to the reason that maybe it has something to do with the way they interact and cater to the needs of their customers. Thereby, leading them to emphasize the value of the content they are creating.
From names, such as American Express, Dunzo, Zendesk, Shopify, and more to Yahoo, Blackberry, MySpace, and others, there’s something common that eventually led to a stark difference in their business success. It was their ability to adapt and modify the content according to the market needs.
While the former group nailed its content planning and became almost household names, the latter set was hanging by a thread.
Surprising, but true!
So what is a content plan?
The content plan is a roadmap for creating, curating, and distributing high-quality content across all marketing channels. It offers an insight into what content you wish to create keeping in mind the spirit of the product/service along with the business goals.
Moreover, you can draw an outline of the content that should be created to attract maximum customers. Having a content plan will make it easy for you to analyze and state the purpose of the content concisely.
To cut the long story short, it will also help you organize your resources efficiently, avoid unforeseen pitfalls, and enable you to deliver useful content with uncompromised quality.
Why bother so much about a content plan?
We come across ‘n’ number of products daily. Isn’t it? Now, think from a customer’s point of view. Why would they want to remember your product or services? Is it appealing? Does it fulfill any purpose for them? Does it make their work easier? What sets it apart from other similar entities available in the market?
Well, your product can be an answer to one or all of the above questions. But how can you convey it to the customers? Through well-written content.
It will help you attract potential customers, improve traffic/sales, and attain business goals. From creating to publishing to managing, a content plan will ensure the smooth functioning of operations.
How to create a content plan?
Welcome to the aha moment! This is when everything clicks and the lightbulb goes on. This is the moment when you have to portray the true essence of the product, service, or system you’re building.
Moreover, you’ve got to showcase the specifications of your product in such a light that it ensures the leads get converted into sales. To do so, you have plenty of options at your disposal, ranging from blogs and e-mails to videos and campaigns. Remember, you’ve got to make every step count.
But the bigger challenge that awaits is… HOW?
This informative guide will walk you through the main steps of the content plan that will help catch the attention of your potential customers and leave an everlasting impression. Thereby, assisting you to make informed decisions that will ensure your company’s growth with significant revenue gains.
Let’s dive into them!
STEP 1: Define your goals
The first step while creating your content plan is to define your goals. What do you want your brand to say about itself? What do you expect your audience to think about your product or service? These seemingly easy questions are actual game-changers. So brace yourself up to answer these questions when preparing a content plan.
STEP 2: Understand your audience
Your content is a reflection of your understanding of the customer base and their requirements/expectations from the brand. Therefore, the content you create must resonate with the potential and current buyers. So let the content speak for the core and essence of your brand. Keep it lucid and realistic while maintaining the set standard of customer belief.
STEP 3: Understand company goals
Every business is a goal-driven venture with a certain level of outcome expectations. Content is one of the powerful ways that help an organization achieve its desired targets, be it in terms of revenue or general brand awareness. Therefore, have a proper content plan that aligns with your company goals to achieve success and brand identity.
STEP 4: Analyze the current strategies
As it is rightly said, you cannot keep on doing the same things and expect different results. So make sure you don’t miss a point while scrutinizing the current methodology to create, share, and handle the content that yields better/desired results. Also, you can continue to use the techniques that are proving favorable. Keep this element in mind and draft a reliable content plan.
STEP 5: Where do you wish to publish the content?
Gone are the days of one-size-fits-all. Isn’t it? If you desire the best results, you ought to realize the demands of the platform that the content is meant to be published on and tailor the information accordingly. Hence, it is of great importance whether you wish to publish the content on-site or off-site, on Instagram or LinkedIn, and others. A content plan will surely save you from the uncertainty of “what if” and assure a profitable outcome.
STEP 6: Don’t forget the SEO
In today’s time, SEO is the backbone of successful content! You might be producing the finest of information, but if you lack the SEO elements, getting the users to click is going to be pretty tough! To attain the best ranking, it is highly important to use proper keywords, maintain keyword density, write a clear description, and more. Having SEO-friendly content will get you the much-needed traffic to your website, enhance credibility, and promote a trustworthy user experience.
STEP 7: The budget, of course!
Last but not the least, budget is a turning point in the whole marketing scenario. While creating a content plan, you should always keep in mind the monetary allocations for various projects. Accordingly, you can decide the type of content you would like to create. Regardless, even if you have a handsome budget approved, don’t overdo things as simplicity can help you generate buzz as long as you stay true to the brand identity.
Moving forward, as you can comprehend, creating a content plan is a lot of work and it involves immense strategic thinking and planning.
To save you from the hassle and worry, our experts have already dealt with the daunting part and crafted these well-designed content plan templates so that you can create content that boosts brand recognition and monetary profits!
Template 1: Content Marketing Plan PPT Template
Planning your content? There’s a lot of it on the Internet — so much that it’s often overwhelming. How do you know what to write? Worry not! This professionally designed template will help you enlist all the important steps in an easy-to-understand manner. So download it now!
Template 2: Developing Content Plan for Better Customer Engagement Slide
Use this template to create a content plan that outlines the different strategies and tactics to achieve your goals. Then, you can execute the plan by creating and publishing content. What better way to do so when you have this impressive PPT template designed for the very same purpose! Isn’t it? Grab this template immediately!
Template 3: Blog Content Distribution Plan with Cost PPT Slide
Make your content shine by planning it with this fully customizable, easy-to-understand template. This amazing design will allow you to discuss and outline different blogs along with the distribution channel and target date. Even better, you can easily analyze the cost and make informed decisions. Therefore, don’t keep waiting. Get this template right now!
Template 4: Web Content Plan Chart PPT
Creating content for digital space can be overwhelming! So it is important to put your best foot forward by being prepared and drafting an insightful content plan. This visually appealing, high-quality web content plan PowerPoint template is just the right pick. You can use it to analyze your business goals, comprehend technical requirements, understand buyer needs, and curate your content to achieve the expected outcome! Download this PowerPoint template today to get started.
Template 5: Content Sharing Plan PPT
This PPT template will enable you to share the vision, focus on user needs, and ensure that you are creating the best possible content for your users. Be it Facebook, LinkedIn, Twitter, Instagram, or other social media platforms, this template covers it all. Besides, this stunning design is fully customizable and highly informative. So why wait? Grab it today!
Template 6: Content Planning Development Optimization Strategy PPT
The value of a good content plan is unparalleled! And we all know the effort and planning that goes into creating one. Therefore, having a realistic and attainable content plan is vital. Don’t worry! This well-designed template will help you draft an optimized content plan strategy. Download it and begin immediately!
Template 7: Online Marketing Content Planning Calendar PPT
Take a deeper dive into the process of content planning and creation with this stunning template. Discuss the email campaigns, blog posts, videos, and other social media status updates with this exclusive content planning calendar slide. It illustrates a duration of five months to track the content performance and measure the success easily. Therefore, get this template now!
Template 8: Better Customer Engagement Content Plan Template
Give your content a flair of customer engagement by developing an informative and insightful content plan with this professionally designed PPT template. The given design will enable you to tabulate and analyze multiple content strategy elements, such as status update, type of content, medium of publishing, and target audience. Besides, you can schedule these elements for five days, from Monday to Friday. Hurry! Download this impressive template immediately.
Template 9: Content Planning Worksheet PPT
Creating a content plan demands a little thought and planning. Plus, when you have this well-formatted, professional template, planning content will be easier than ever! You can monitor the customer response comprehensively and modify your content to fulfill the longed profits. Grab this template now and pave your way to success!
Template 10: Content Mapping Template
It is highly important to align your content with the essence of your product or service. You need to know exactly what and how to write. To understand this, one must be aware of the reader/customers’ needs. Once you’re sorted with this, work on what you wish to build so that you can accomplish the business goals. This incredible PPT template will make all these elements a piece of cake. From discussing prospect questions to content format to deciding CTA, this presentation template will be beneficial for all. It is completely editable and replete with relevant information. So download this PPT slide right now!
Conclusion
Creating a content plan is all about planning, research, and execution. It helps define your brand’s voice, tone, and direction, figuring out the strategies and tactics you can use to achieve your company goals.
It’s about spending time thinking why you’re creating content in the first place and then strategizing how to create content that results in a positive impact on your users. It includes creating a roadmap for the content you wish to create and publish regularly.
That being said, designing a content plan ain’t easy! Before you start scratching your head out of anxiety, we have a remedy. Voila! Our collection of content plan templates is just what you need. Informative, visually appealing, fully customizable, professionally designed, ready-to-use, and the list goes on. Awesome! Isn’t it? So download these PPT templates instantly!
P.S. If only content creation was a limited field but we know, it’s not! So check out this amazing guide on content marketing tips to make your content worth reading!
