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There is nothing that generates as much interest in the human mind as colors and their arrangement in a palette. Even the absence of color evokes animated discussion as we wonder what could have created such a scenario. In its essence, color is a component of light, with human senses making colors what they are.
Celebrations are colorful and vibrant, a funeral is drained of color, and the mood is dubbed blue when on the low side of our emotional spectrum. In our buoyant, energetic moods, we want to paint the town red (incidentally, the first color we see after birth).
By and large, the presentation design service industry has failed to give colors the importance these deserve. Learn how to use this gift from god and get acquainted with the nine major, beautiful color palettes with a click here.
As a business head or an entrepreneur wanting to successfully dabble in the color of money (Which is it? Read on for clues), you already know that in account books, black is good, and red is a disaster. If you happen to be in the red, it will take a huge effort of sweat-shedding to be in the black again. Even with sweat and blood being an absolute must for business success, the knowledge, and wise application, of colors and color schemes draws you closer to the profit rainbow.
Remember, color is a scientifically-proven reality that we observe, feel, and respond to, every waking moment. It is indisputable that the hues and tinges of color work; each has a purpose that we might not even be aware of.
As an input in business, considerable research has amassed a body of literature on how colors impact productivity, team-bonding, and creates an aura of success.
There is paucity of good handwritten fonts in presentation design, especially in the PPT format. Yet, good fonts do exist, and in varying hues. Have a look at free handwritten fonts in powerful color combination that are a must-have in the armory of all skilled graphic designers, with a click here.
This blog brings together all of that work into one comprehensive piece. We also have used some of these learnings in PPT Presentation Templates that our research and design teams have curated. The aim is to collate information about colors in this single, resource point to help you make conscious, mindful decisions on color combinations for your next office or store.
When you consider that color is always the first thing people notice about your work or product, equipping yourself with this knowledge is priceless. Another treasure trove is the impactful, incisive insight that colors influence 90% of our first-impressions.
Here are five PPT Templates that relate colors to shades of business management. Download these to help you convey your authority on color management as part of your professional skill repertoire. Each of these presentation templates is 100% customizable.
Template 1: The Color Wheel
With this PPT presentation template, convey the wonderful hues of colors and the impact of each on businesses. Yellow, the 12th segment of the pie, is used in food (fine-dining light), sports, travel, and leisure. It encourages relaxation and energizes. The emotions yellow arouses are spontaneity, happiness, and positivity. Next time you see the ads highlighted in yellow, give yourself a pat on the back for knowing the why. We offer more, on similar lines, about the 12 major colors in our superguide below.
Before moving ahead, here’s blog that will help you understand all basic definitions and terms related to color. Click here to access this wonderful resource.
Template 2: Risky Combination? Why and How
Business is impossible without risk, and as discussed, colors help us understand it better. The icons in this PPT Template are labeled based on the symbolism of each color. Safety signage is yellow, as it is the most-easily seen and registered color. Yellow-orange signals the spirit of adventure inherent to strategic management risk; Red, the eternal danger sign, signals cybersecurity as an area where no risk can be taken. Incident Response in Kelly Green signals its stability, reliance, and balance of the vertical. No wonder banking and real-state use it. Download the PPT Template and convey your comfort with business risk.
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Template 3: Calmness and Energy (Teal and Red)
What will the earth give for a horizon that combines the restoring energy of green with the trust and honesty of royal blue? Use this magical combination, technically known as Teal color, to let your audience experience palpable calmness. With red as the counter-balancing energy, this combination is our best-seller for presentations across the businesses of entertainment (MOVIES, think Hollywood). This Teal PPT presentation template is also a perfect-fit for the technology, accounting, and security industries. Get it now!
Template 4: Colors of thinking? What Works and Why?
Secure the cutting edge in your business with this unconventional PPT Template. In this presentation template, SlideTeam offers you familiarity with colors that mark thinking and problem-solving. The icons help you infer the psychological meaning of each of these shades of light. The puzzle diagram in the PPT Template shows how businesses progress from raw idea (lower mouth, funnel-like icon) sky blue color, representing self-expression. The checklist in gray represents the idea gaining ground and the sense of composure it brings; the real business virtue communicated is maturity. Download this PPT Template to help you develop the habit of structured thinking.
Template 5: Neutrality a Business Virtue; Hear the Customer Better
The uniquely human ability to take objects around him/her and craft something lasting is visible in this PPT Template. If you are in the construction and agriculture business, the use of these colors is a must. The brown implies warmth and common sense, a characteristic of the humble earth. Create your branding from these three colors of brown, gold and the man-made dark purple. This purple hue symbolizes boldness and adds a royal touch to your business offering. To hint at affordable luxury, a concept that has titillated us for ages, use a touch of gold.
COLORSPEAK: THE PSYCHOLOGY OF MEANING
When seen as symbols, colors have a meaning that global society and culture accept as a convention. The meaning of colors is inferred through the three filters of human biology, psychology, and their use as symbols (red for danger).
The simplest classification is, of course, into warm colors, a range of hues from red-violet to yellowish-green. Warm colors are perceived as aggressive and active. Cool colors are passive and receding. Hues from green to violet fall in this category. Here’s a guide to the 12 major colors, presented in a tabular presentation template form. Read on:
| BUSINESSES | SUITED COLOR | WHY IT FITS |
|---|---|---|
| Children products | RED | Signals excitement, energy, and attention; it is a stimulating color and creates urgency |
| Art, Entertainment, and Sports | ORANGE | Symbolizes optimism, makes communication fun, and expresses freedom |
| Travel and Leisure | YELLOW | Has a relaxing effect and affects mood; represents enthusiasm and opportunity |
| Education, Environment | LIME GREEN | Promotes growth, nurtures; fosters kindness and harmony |
| Banking, Real Estate, and Farming | DARK GREEN | Subconscious message of reliability, stability, and safety; revitalizes and encourages transactions |
| Communication, Technology, and Aerospace | SKY BLUE | Inspires trust and creates an aura of precision; transmits wisdom and joy (THE MOST LIKED COLOUR, WORLDWIDE) |
| Finance, Healthcare, Security | ROYAL BLUE | Stress-reducer, calm aura; strong influencer in terms of honesty, loyalty, responsibility, and trust |
| Humanitarian, Psychic Crafts | VIOLET | Inspires and signals strong intuition; encourages creativity, compassion and creates a sense of mystery |
| Women’s Products, Fashion, and Beauty | PINK | Universally recognized, fascinates, and motivates to action; signals playfulness, love, and compassion |
| Agriculture, Construction, Food, and Legal Services | BROWN | Creating energies of comfort, stability, and reliability; creates warmth and connection |
| ALL INDUSTRIES | GRAY (in combination with other colors) | Sense of composure and ageless beauty; in the presence of this color, one becomes practical, formal, and neutral |
| ALL INDUSTRIES | BLACK (in combination with other colors); text-align: center;" | Radiates a sense of authority; communicates power, control, discipline, and elegance |
FAQs on COLORS OF BUSINESS
Q1. What is the best color for business?
Color, when stripped down to the basics, is a perceptual human experience and is highly subjective in nature. Having said this, colors also act as psychological markers for what we come to like and dislike. Subconsciously, colors influence the businesses we buy from; hence the knowledge of the best hue is definitely a skill worth its weight in gold. In advertising and marketing, where rapid, flashing images move across our consciousness, it is an advantage to know that blue is a universal favorite. Announcing or anointing a color as the best for business per se is difficult. Ultimately, the business you are in decides the colors you should use.
Q2. What colors attract customers?
As you will have observed, customers love colors that signal leisure and happiness, which is, of course, the spontaneous yellow. Blue helps customers feel a sense of security and reliability; hence hospitals and financial services prefer to have this in their logos, beds, and walls. Red’s power in attracting customers is, of course, a big given for businesses. The SALE sign you see is always in RED. Black is another color where the elegance conveyed does help your business get a look-in from the customer. The key is the superguide table in the blog, yet infinite color schemes and combinations are possible over a computer. The overall stability in color choice, however, indicates that it is a gift from God to help us survive, thrive, and grow.
Q3. What is the best three-color combination?
There are a number of color combinations that are considered especially pleasing to the human eye and sensibilities. These combinations are also called color harmonies. The twelve-color wheel is sufficient to generate the most important and frequently used color harmonies. For most purposes, colors are divided into the three categories of:
Primary Colors: Red, Yellow, and Blue
Secondary Colors: Orange, Green, and Violet
Tertiary Colors: Reddish-Orange; Orangish-Yellow; Yellowish-Green; Greenish-Blue; Bluish-Violet and Violetish-Red
