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Reach out to different types of customers and prospects at the lower cost and with no risk.
How?
Use media mix to deliver right message to the consumers and meet your marketing objectives. Media mix helps at different stages of buying cycle. For instance, if consumers are looking for some information, they would read newspapers, visit websites, tradeshows, and more.
It is important that you align media mix with different buying stages that might influence customer’s purchasing decision.
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Let us show you various media mix channels that you can use to expand your business horizon.
- Four Different Types of Media:
There are four types of media that you can mix and match to reach out to your audience.
Paid Media: If you want to reach out to the masses at once, paid media is the answer. It is the easiest and fastest way to communicate your message to the widest range of audience. You pay for the space in a newspaper, magazine, radio, television, billboards, and more. It is effective but expensive. This can be tried out once for sure.
Earned Media: If you want your story to be told via a third party, opt for earned media. Basically, you hire a PR firm who has ties up with journalists and media people in your industry. They would highlight you and send across your message in top publications. Stories being told from a third person always looks credible. Same is the case with earned media.
Owned Media: Provide something valuable to the audience. Create webinars, posts blogs, informational whitepapers, tips and tools. You can do so much and generate your own content that will make your audience like you. Showcase customer stories, employee stories, reviews and more to attract the audience. Give something that your audience is longing for. Owned media will help you attain loyal customers.
Shared Media: Ensure you have social media buttons pinned on your site so that the audience can share the information. You can also market your content via social media networks such as Facebook and LinkedIn.
Most Effective Media Channels:
Choose the right marketing channel for your business to get the right audience, right value and enough ROI. Above template showcases the most effective media platforms that work best for you. Some of the marketing channels that will get you the most business are website and content development, social media, traditional and online advertising, SEO, and more. Choose wisely and flourish your business.
- Media Mix Strategy:
Engage audience in new ways. Develop new connections, be friendly, answer their queries, give information, etc. Use the above template to develop a media mix strategy to attract customers.
Intelligence: Listen to what your audience is asking. Understand what people think about your brand. Take a note of their reviews, feedback, issues and opinions. Go online and talk to them. Have a social media presence and understand your audience needs.
Content Value: Once you are clear with the audience’s needs, create content and deliver it to the audience. Provide free material and samples to them. Develop content ideas that involve your customers.
Promotional Platforms: Implement a plan to reach out to the audience. There are many innovative ways to do so. Whitepapers, invite guest authors, case studies, interviews, live events, take polls and share results, etc. Engage your audience in the conversation with these promotional activities.
KPI: Measure the effectiveness of the marketing campaigns that you executed. Of course, it is not easy to keep a tab on everything. But you can tick mark some points to see whether the media mix strategy was successful or not. These points are awareness, engagement, popularity, type and amount of feedback received. You can add your own points too depending on the requirement.
- Different Media Platforms for Marketing:
Above is the template showing different media platforms for marketing. We have divided marketing channels into eight categories which are print, digital marketing, website, guarantee, relationship management, strategic planning, brand management, and traditional advertising. Under these categories are listed various methods that you can choose to advertise your brand and product to the audience.
- Media Mix Modeling:
Determine the impact of various marketing channels on sales. Analyze and estimate the sales revenue and profit to predict the impact on future sales using these marketing platforms.
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Knowing that a customer is supreme, influence them by creating a better media mix to improve marketing performance.
