Understanding Artificial Intelligence In Social Media Training Ppt

Slide 1

This slide depicts the role of Artificial Intelligence in Social Media. Social Networking Sites are using AI to evaluate user data to determine trending topics, hashtags, and other patterns, which ultimately helps comprehend user behavior.

Instructor’s Notes: Artificial Intelligence can monitor unstructured user comments to provide a tailored experience and detect crises. The technology can also help with content creation by evaluating multiple activities and demographics.

Slide 2

This slide highlights the major advantages of adopting Artificial Intelligence in Social Media. These benefits are increased security, recognizing images, AI-powered chatbots, and analyzing sentiments.

Instructor’s Notes:

• Increased security: Artificial Intelligence can assist social media sites in protecting user data and increasing the privacy of their information. This technology can assist users in improving the security of their social media accounts by providing user authentication, pattern detection, fraud protection, and other features
• To recognize images: AI-powered picture recognition software and applications aid in recognizing diverse photos, allowing users to better understand changes in their behavior or patterns. It can sift through millions of photos using advanced algorithms to extract useful information
• AI powered chatbots: Businesses that use social media can deploy AI-powered chatbots to respond quickly to their consumers' questions. By recognizing the purpose of an inquiry, AI-enabled chatbots can efficiently conduct dialogues with customers and provide answers they require. Businesses can significantly improve customer experience by doing so
• Analyzing sentiments: Since AI has the ability to analyze the nature or intent of a query, comment, or other item posted by a user, it can assist brands in identifying sentiments and understanding how you feel. Natural Language Processing (NLP) is used for this, and it may also identify good or negative terms in a comment or a post

Slide 3

This slide lists major social networking companies such as Twitter, Facebook, LinkedIn, and Pinterest that have already implemented AI to speed up their processes and keep the environment safe for their users.

Instructor’s Notes:

• Twitter: To build a thumbnail, Twitter employs AI to recognize a face from a complete image, and it uses neural networks to figure out which part of an image the user wants. This technique is also used to suggest replies while a user comments or responds to a comment 
• Meta (formerly Facebook): Machine learning and AI are used by top social networking platforms such as Meta (formerly Facebook) to serve you relevant content, recognize your face in photos, recommend tag alternatives, identify graphics, and perform other functions
• LinkedIn: To anticipate appropriate candidates for a specific job role, this social networking platform uses Artificial Intelligence. Linkedin also uses AI to highlight candidates who are actively seeking new opportunities or are the most likely to respond
• Pinterest: Pinterest has more than 200 million users who pin on the network, with 80% consuming customized content. The platform uses neural networking to display consumers' content, based on relevance. It means that photographs on Pinterest are connected to a neural network based on a specific theme

Slide 4

This slide depicts how Artificial Intelligence can be used in Social Media Marketing. AI-powered solutions assist in analyzing a brand's social media profiles and traffic, allow brands to conduct sponsored advertisements based on demographics and behavioral targeting, and assist in determining how to optimize an ad for conversions and clicks

Instructor’s Notes:

• Using AI-powered solutions, you can understand users' behavior and what they say or write about your brand. This information can also help you understand your global brand equity, spot new trends, target new audiences based on their interests, and find new ways to promote yourself on social media
• These tools can also give you helpful information, such as which language will produce better results or which terms are commonly used by clients shopping for items or services similar to yours
• These tools also assist in evaluating the performance of an ad campaign to determine whether it is on track to produce the expected results
• AI can also assist in forecasting market growth and adjusting advertising efforts. You can boost your ROI and attract more clients to your business

Slide 5

This slide demonstrates the market overview of Artificial Intelligence in Social media. The AI Market in Social Media was valued at $815.33 million in 2020 and is predicted to reach approximately $3,714.89 million by 2026, having a Compound Annual Growth Rate (CAGR) of 28.8%.

Instructor’s Notes: One of the most important sources of customer intelligence data is social media. The demand for AI solutions to identify client preferences is expected to rise throughout the forecast period as the number of people using social media grows.