Types of promotional content marketing techniques

Description:

The image is a PowerPoint slide titled "Types of Promotional Content Marketing Techniques," indicating it's a resource designed to outline various strategies for content marketing across different stages of the customer acquisition process. The slide is 100% editable, allowing customization to suit specific marketing needs and to engage a particular audience.

The slide is divided into four columns, each representing a phase of the customer journey: Awareness, Interest, Consideration, and Decision.

1. Awareness Phase:

a). Key Goal: Attract the Right Audience

b). Expected Outcome: Sparks need, Drive interest, plus an editable space for additional text.

c). Techniques: Articles, Blog Posts, Assessments, Infographics, Podcasts, Thought Leadership, Whitepapers, Videos, Press/News, Tip Sheets, and two editable text spaces for other techniques.

2. Interest Phase:

a). Key Goal: Turn Prospects into Leads

b). Expected Outcome: Provide a specific and unique solution, Cater to common needs and potential barriers, plus an editable space for additional text.

c). Techniques: Training Videos, Assessments, Solution Videos, Frameworks, Virtual Environment, Perspectives, Solution Pages, Presentations, and three editable text spaces for other techniques.

3. Consideration Phase:

a). Key Goal: Build Brand Preference

b). Expected Outcome: Show brand and product value, Demonstrate key differentiators from competitors, plus an editable space for additional text.

c). Techniques: Buying/Product Guides, Evaluation Tools, Product Webinars, Case Studies, Testimonials, Data Sheets, Free Trials, Product Marketing, Sales Enablement, and two editable text spaces for other techniques.

4. Decision Phase:

a). Key Goal: Convert to a Customer

b). Expected Outcome: Show economic value, Influence decision maker, plus an editable space for additional text.

c). Techniques: ROI Tools, ROI Case Studies, Detailed Assessments, Product Demos, Custom Sales Enablement, and two editable text spaces for other techniques.

Use Cases:

This slide could be used across various industries to structure a content marketing strategy:

1. Digital Marketing:

Use: Crafting a content strategy to engage online audiences.

Presenter: Marketing Director

Audience: Marketing teams, advertisers

2. Healthcare:

Use: Educating and engaging patients and providers on healthcare services.

Presenter: Communications Manager

Audience: Healthcare professionals, patients

3. Finance:

Use: Building trust and authority in financial services.

Presenter: Content Strategist

Audience: Clients, financial advisors

4. Real Estate:

Use: Attracting and converting potential property buyers.

Presenter: Real Estate Marketing Specialist

Audience: Agents, buyers

5. Education:

Use: Increasing enrollment through targeted content.

Presenter: Admissions Director

Audience: Prospective students, parents

6. Technology:

Use: Demonstrating the value of tech products.

Presenter: Product Manager

Audience: Consumers, B2B clients

7. Retail:

Use: Driving sales through customer-focused content.

Presenter: Retail Strategy Manager

Audience: Store managers, sales teams