Introduction To SEO Training Module On Search Engine Optimisation Edu Ppt

Slide 4 

This slide provides information regarding the definition of search engine optimization and its uses, i.e., improving search engine ranking and increasing website traffic quantity and quality.

Slide 5 

The purpose of this slide is to showcase the difference between traditional and modern SEO approaches. It compares them based on keywords, content, and practices used in each type of approach.

Instructor's Notes:

How Does Old School SEO Work?

• Keyword Stuffing: Keywords should be scattered throughout the text, tags, and locations. The more keywords that could be squeezed onto a page, the better it would rank.
• Keyword Variants: If your main keyword goal was "engagement ring," you'd use thousands of variants on that, such as "diamond engagement ring," "engagement rings," "engagement rings jewelry," and so on. It would carry on indefinitely, attempting to hit every conceivable keyword match. Exact matches were required in the absence of wide match keywords.
• Cloaking and Writing for Engines: Cloaking was prevalent in the early days of SEO. You'd create a list of SEO keywords for search engines and display visitors something completely different on the website. This resulted in cases when the keywords did not match the text at all.
• Anchor text: Anchor text is the clickable text in a hyperlink. According to SEO best practices, anchor text should be relevant to the page you're referring to rather than generic terms.

These keywords would be stuffed in various places, including: 

• The URL 
• The page title 
• The meta description tag
• The on-page headings 

How Does New School SEO Work?

• Intent Matching: It is no longer essential to include every single keyword variation. Consider the searcher's purpose instead. Write a piece of text with keywords that reflect that goal. Using the engagement ring as an example, a single page with numerous relevant keyword phrases on how to buy the right engagement ring would work.
• The Tags that Matter: Whereas all tags used to be packed with keywords, just a handful are now actually important. These are the title and body content elements. These are the locations where your keywords should be used. Keywords can still be useful in other places, such as the URL field, meta description, and image alt attributes, but they are not required.
• User Experience Reigns Supreme: You can examine how viewers interact with your content by viewing engagement statistics in Google Analytics. This implies that the experience of reading content and connecting with your website is more essential than ever before, and it influences Google's rankings. High-quality writing with which your users interact yields outcomes.

New ways for on-page SEO: Marketers should still be using keywords. 

For example: 

• Link vs Links 
• Build vs. Building
•  Strategy vs. Strategies 

Also rank for a variety of lateral keywords: 

• Lawyer vs. Attorney 
• Dentist vs. Oral Surgery 
• SEO vs. Search Engine Optimization

Slide 6

The purpose of this slide is to highlight the significance of SEO for business organizations as it improves online visibility, increases website traffic, ensures a better conversion rate, and helps in building builds trust and credibility of potential customers.

Slide 7

This slide provides information regarding the key statistics which reflect the importance of SEO for business organizations.

Slide 9

This slide provides information regarding the definition of a search engine. It also highlights the popular search engines such as Google, Baidu, Yandex, etc, across the world.

Instructor's Notes:

Search engine is used:

• To seek information about a wide variety of topics
• To check the ranking of the business website in search results
• To check the efficiency of digital marketing strategies deployed

Slide 10

This slide graphically provides information regarding the userbase of multiple search engines such as Google, Baidu, Yandex, etc. 

Slide 11

The slide visually provides the information regarding the market share of multiple search engines such as Google, Bing, Yahoo, Baidu, and Yandex.

Slide 13

This slide provides information regarding the search engine working process. The three major steps discussed are crawling, indexing, and ranking.

Instructor's Notes:

Search Engine Working:

Step 1: Crawling

• Search engines send out web crawlers, also known as bots or spiders, to analyze website content
• Crawlers specifically look for new websites and content changes in existing websites
• They check data such as URLs, sitemaps, and code to discover the types of content displayed on the website

Step 2: Indexing

• Once website crawling is complete, the search engines understand and sort the content of the websites
• This sorted data is then stored on the servers around the world so that users can access these pages almost instantaneously when searching

Step 3: Ranking

• Once a user enters a keyword in a search box, search engine checks for pages within their index that are the closest match
• Also, a score is assigned to these pages based on an algorithm that consists of hundreds of different ranking parameters
• Eventually, in the search result, the websites, images, and videos are displayed in order of score

Slide 14

The slide showcases the framework to illustrate the working of a search engine. It also contains details of the framework's major components that are crawler/spider, indexer, and ranking algorithm.

Slide 16

The purpose of this slide is to provide information regarding the two types of search results, i.e., organic and paid search. It also compares the two on the basis of cost, time taken to deliver results, and longevity.

Slide 18

This slide provides information regarding the career path for SEO professionals. It also contains details of multiple job roles such as SEO executive, SEO analyst, SEO and SEM specialist, AdWords specialist, analytics expert, digital marketing consultant, and SEO consultant.

Slide 19

This slide provides information regarding the major SEO certification worth pursuing. The key certifications highlighted are Google Digital Garage, Moz SEO Essentials Certificate, SEMrush Academy, Hubspot Academy, and Yoast Academy.

Slide 21

This slide highlights the key takeaways from the search engine optimization introduction session, such as SEO definition, benefits, search engine working steps (crawling, indexing and ranking), organic and paid search.

Slides 32 to 47

These slides include multiple energizer activities to break the monotony of training sessions and actively engage trainees. The energizer activities are as follows:

• Buzz
• Red Nose
• Don’t Answer
• Who are You?
• The Name Game
• Pass the Ball
• Genie in a Bottle
• Names and Adjectives
• Who am I?
• Are We Together?
• Write your Name
• Chinese Whisper
• Random Chairs

Slide 49

This slide highlights the cover letter for the training proposal. It includes details regarding what the company providing corporate training can accomplish for the client.

Slide 52

The purpose of this slide is to showcase the multiple types of courses offered by the training company.

Slide 54

This slide indicates the major deliverables that the corporate training firm will provide to the client. The key deliverables highlighted are session plans, PowerPoint deck, evaluation material, and training handouts.

Slide 56

This slide represents the multiple additional services offered by the training firm to the client, such as webinars, planning journals, and e-learning design solutions.

Slide 58

This slide tabulates the major deliverables offered by the training company to the client along with their associated costs.

Slide 59

The purpose of this slide is to highlight the multiple additional services offered by the training firm along with their cost details.

Slide 61

This slide provides an overview of the corporate training firm's vision and mission statements, core values, and key clients.

Slide 63

This slide highlights the major awards and recognition won by the training firm for their exceptional service to clients.

Slide 65

The slide provides information regarding the team members that would be providing the training services to the client. It includes details of the trainer and their respective designations.

Slide 66

The slide provides information regarding the team members that would be providing the training services to the client. It includes details of the employees’ names and their respective designations.

Slide 68

This slide provides information pertaining to testimonials given by satisfied clients of the training firm.

Slide 69

This slide highlights the testimonials from multiple satisfied clients of the training firm providing information regarding congratulatory messages, client name, and company details.

Slide 71

This slide showcases the case study for the training proposal. It includes information regarding the problem faced by the client and solutions offered by the training firm. It also covers details of the results and client testimonial.

Slide 73

This slide provides information regarding the contract terms and conditions of the training proposal. It also includes details of deliverables that the training company will provide to the client.

Slide 75

The purpose of this slide is to provide the contact information of the corporate training firm. It includes the firm’s official address, contact number, and email address.

Slide 76

This slide highlights the training evaluation form for instructor assessment. It also includes sections to fill details of training information and attendee details.

Slide 77

This slide showcases the questions for the assessment of the training content by the attendees.

Slide 78

The slide indicates the evaluation form for course assessment. It also includes questions pertaining to the future actions of the attendees.