Off Page SEO Classification And Link Building Edu Ppt

Slide 1

This slide provides information regarding the major types of links in Off-page SEO such as internal, external, and backlinks.

Instructor's Notes:

The major types of links in Off-Page SEO are as follows:

• Internal Links: When link is created to navigate from one webpage to another webpage on the same website, without leaving the original domain
• External Links: When link is created to navigate from one website to a completely new website, outside the original domain
• Backlinks: When a link from an external website directs back to own website

• They do reverse of what external links do
• They are further segregated into the following types:

• Natural Backlinks: When backlinks are obtained without any effort, primarily due to superior quality content of our website
• Manual Backlinks: When the backlinks are obtained with considerable efforts by reaching out to other website owners & bloggers to link and feature our webpage on their website
• Self-created Backlinks: When the backlink is created by leaving own website links in comment sections of another website

Slide 2

The purpose of this slide is to provide an overview of the E-A-T concept used in search engine optimization. It also includes details regarding its significance in building links in Off-Page SEO.

Instructor's Notes:

E-A-T Concept: The E-A-T focus on

• E - The Expertise of the creator of the main content
• A - The Authoritativeness of the creator of the main content, the main content itself, and the website
• T - The Trustworthiness of the creator of the main content, the main content itself, and the website

Slide 3

This slide indicates the major features of high-quality backlinks in off-page SEO. The key characteristics discussed are relevance, authority, directs traffic, and uniqueness.

Instructor's Notes:

The primary characteristic of high-quality links are as following:

• Relevance: The good inbound links are highly relevant to the category. Their referring source's niche is the same as the website seeking them
  • For example, If one has a fitness blog, its inbound links should be from the nutrition, fitness accessories, etc., websites
• Authority: A good link referring website/webpage has a high domain/page authority
• Directs Traffic: A good backlink drives traffic to the website seeking them by providing the customers correct information that they are searching online
• Uniqueness: A good link is unique in the following context:
  • In terms of referring sources, they are sought from
    • For example, if a website has five backlinks, they all should be from 5 distinct sources
  • Also, in terms of how many backlinks a particular referring source is generating
    • As a website generating more backlinks is less valuable than one generating only a few
• Social Media Signals: A good backlinking website has high popularity on social media in terms of the number of likes, shares, and retweets

Additional Slide 1

This slide contains icons related to Search Engine Optimization (SEO). The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 2

This slide can be edited to provide information about one's organization. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 3

This editable slide can be used to share the organization's vision, mission, and goals. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 4

This slide can be edited to provide information about the organization's core team. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 5

This slide can be used to present multiple discussion ideas to the stakeholders concerned.

Additional Slide 6

This slide contains an editable 30-60-90-day plan to suit the presenter's needs.

Additional Slide 7

This slide contains a timeline to showcase multiple milestones of the organization.

Additional Slide 8

This slide contains a roadmap template for effective strategic planning. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 9

This fully editable training certificate template can be presented to attendees post the successful completion of training.