Header Tag Its Importance And Best Practices For SEO Edu Ppt

Slide 1

This slide covers details on Header tags. It also depicts that Google will use header tags to establish the page's context, which helps Google offer up relevant results to user’s' queries.

Instructor's Notes:

• H1 - The title of a post. They are generally keyword-focused, centered on the "main concept" of a page or article, and written to pique a reader's interest
• H2 - These are sub headers that categorize the significant ideas of the paragraphs and divide them into parts. You can consider utilizing semantic keywords linked to the "main concept" of the page. This will make it easy for the reader to discover the portions they want to read
• H3 — These are subsections that expand on the ideas made in H2. They can also be used to format lists and bullet points
• H4 —These are subsections that expand on the ideas stated in H3. They can also be used to format lists and bullet points

Header tags can assist in structuring a piece of text by drawing attention to the essential concepts, topics, and (in effect) keywords. As a result, header tags are essential for keyword relevance and readability.

Slide 2

This slide covers how to write SEO-friendly header tags. It also depicts that Header tags provide structure and context for the articles

Instructor's Notes:

Header tags provide structure and context for the articles:

• H1 introduces the page's topic, much like a title tells a reader what a book is all about
• The H2s are similar to a book’s ‘Table of content’ in that they describe the key themes it will cover in different portions of the content
• Subsequent headers, H3s through H6, serve as extra sub-headings inside each section, just as a book chapter might be divided into several sub-topics

Use Headers to Break Up Text

• A scannable article is readable, and a readable article is more likely to rank well in search engines
• Scanability is critical to the success of an article because just 16% of internet users read an article word for word. The others are scanning
• A scannable content is 58% more likely to do well with readers

Include Keywords in Header Tags

• Headers have a significant influence on SEO since Google uses them to acquire context for the pages
• The page should be first and foremost understandable, with keywords used organically

Optimize for Featured Snippets

What is feature snippets and how it help in SEO?

• Featured snippets are short extracts from a website that shows in Google search results to answer a user's query rapidly. Google automatically pulls featured snippet content from pages that have been indexed
• Definitions, lists, steps, and tables are the most typical types of highlighted snippets

Only Use One H1

• Google has said that utilizing numerous H1s is not an issue. Using numerous H1s on a page, however, is not an SEO-recommended practice
• Multiple H1s can be utilized as long as they are not overused to the point of spamming and fit contextually within the page layout

Keep the Header Tags Consistent

• A basic rule of thumb for UX is to provide users with a consistent experience
• To utilize title case format, apply it consistently across all pages (and vice versa if you choose sentence case). Also, keep the headers as brief as possible

Make Them Interesting

• This guideline applies to all the copywriting, not just the headers
• The first copy may have dull headers utilized to construct the outline, but one should always examine and modify them before posting to make them more appealing to visitors

Slide 3

This slide covers details on XML sitemaps. It also depicts that a XML sitemap is a method of structuring a website by identifying the URLs and data inside each component.

Additional Slide 1

This slide contains icons related to Search Engine Optimization (SEO). The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 2

This slide can be edited to provide information about one's organization. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 3

This editable slide can be used to share the organization's vision, mission, and goals. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 4

This slide can be edited to provide information about the organization's core team. The slide uses the same color theme and similar design elements as the main deck.

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This slide contains a timeline to showcase multiple milestones of the organization.

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This slide contains a roadmap template for effective strategic planning. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 9

This fully editable training certificate template can be presented to attendees post the successful completion of training.