Powerpoint Templates and Google slides for Successful Branding

This slide provides information regarding importance of corporate branding in terms of identity, trust, targeting and value. Increase audience engagement and knowledge by dispensing information using Why Corporate Branding Is Necessary Successful Brand Expansion Through. This template helps you present information on four stages. You can also present information on Identity, Targeting, Trust, Value using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding importance of product branding for retailers as it enables immediate product recognition, enhance brand awareness, emotional connect with customers, competitive edge, etc. Introducing Why Product Branding Is Essential For Retailers Successful Brand Expansion Through to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Enhance Brand Awareness, Build Emotional, Immediate Product Recognition, using this template. Grab it now to reap its full benefits.

This slide provides information regarding checklist of corporate branding implementation by catering preliminary considerations, brand creation, corporate and regulatory, practicalities and implementation. Present the topic in a bit more detail with this Checklist For Successful Corporate Branding Improve Brand Valuation Through Family. Use it as a tool for discussion and navigation on Preliminary Considerations, Brand Creation, Practicalities And Implementation. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide represents checklist for successful launching of brand in the market which gives sense of fear to competitors. This checklist is about tasks related to brand launch and whether they are checked or not on specified dates. Introducing our Checklist For Successful Brand Launch Plan set of slides. The topics discussed in these slides are Determine Targets, Regulate Platforms, Determine Strategy. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Following slide is showing framework of brand launch plan with their success factors which influence growth and stability of the firm in existing market. This framework gives an idea to brand of how to work efficiently and effectively to achieve set targets. Presenting our well structured Framework Of New Brand Launch Plan Success Factors. The topics discussed in this slide are Development Process, Planned Decisions, Departmental Decisions. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

Following slide exhibits a Gantt chart for a brand launch plan which helps to track the timeline and record of activities. This Gantt chart is about the tasks performed in launching brand in different quarters in a given period of time. Introducing our Gantt Chart For Successful Brand Launch Plan set of slides. The topics discussed in these slides are Sales Presentations, Promotion Content, Product Specifications. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

The following slide outlines a complete overview of an effective social media marketing campaign. The campaign covers information about budget, goals, time duration, target audience, platforms to be covered, key stakeholders and expected result. Introducing Developing Branding Strategies Developing Successful Social Media Marketing Campaign Branding SS V to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Social Media, Marketing Campaign, Target Audience, Gain Competitive Edge, using this template. Grab it now to reap its full benefits.

This slide provides information regarding rebrand roadmap for effective brand conversion in terms of brand implementation and brand development. Deliver an outstanding presentation on the topic using this Rebrand Roadmap To Deploy Successful Various Types Of Rebranding Initiatives Branding SS. Dispense information and present a thorough explanation of Implementation, Development, Successful using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines the parameter to determine the most powerful and successful competitor. The comparison is drawn on the basis of year of establishment, total sales, products offered, global presence, number of employees and headquarter. Deliver an outstanding presentation on the topic using this Competitive Branding Strategies Determining The Most Successful Competitor. Dispense information and present a thorough explanation of Competitors, Total Revenue, Products Offered, Headquarter using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding checklist of corporate branding implementation by catering preliminary considerations, brand creation, corporate and regulatory, practicalities and implementation. Present the topic in a bit more detail with this Checklist For Successful Corporate Boosting Product Corporate And Umbrella Branding SS V. Use it as a tool for discussion and navigation on Preliminary Considerations, Brand Creation, Regulatory. This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide outlines a complete overview of an effective social media marketing campaign. The campaign covers information about budget, goals, time duration, target audience, platforms to be covered, key stakeholders and expected result. Introducing Developing Successful Social Media Marketing Campaign Competitive Branding Strategies to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Platforms To Be Used, Key Players, Projected Result, using this template. Grab it now to reap its full benefits.

This slide showcases key pieces of information required before building product plan. It helps in understanding brand value and acts as blueprint to communicate message appropriately. It involves information related to creative lead, sharing knowledge, etc. Presenting our set of slides with Digital Brand Strategy For Successful Business. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Logo, Website, Brand Messaging.

This slide represents the key characteristics each brand should look for while selecting an influencer for their influencer marketing campaign. It includes details related to key features of successful Instagram influencer such as authenticity, expert content creation etc. Introducing Key Attributes Of Successful Instagram Influencer Influencer Guide To Strengthen Brand Image Strategy Ss to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Authenticity, Community Management, Expert Content Creation, using this template. Grab it now to reap its full benefits.

This slide caters details about key statistics associated with Amazon in terms of number of employees, estimated annual revenue, Prime subscribers across globe, net income generated, segment that generated majority of revenues, etc. Increase audience engagement and knowledge by dispensing information using Impressive Statistics Associated With Amazon Brand Overview Of Amazon Success Strategy Strategy SS. This template helps you present information on six stages. You can also present information on Statistics, Associated, Membership using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding mission statement analysis that defines the purpose of Amazon and how it serves its clients. Key components include affordable price, wide selection of products, convenience. Increase audience engagement and knowledge by dispensing information using Mission Statement Assessment Of Amazon Brand Overview Of Amazon Success Strategy Strategy SS. This template helps you present information on three stages. You can also present information on Assessment, Products, Experience using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding vision statement analysis that defines what Amazon desires to achieve in the longer-run. The key aspects of Amazons vision include customer-specific firm and global presence. Deliver an outstanding presentation on the topic using this Vision Statement Analysis Of Amazon Brand Overview Of Amazon Success Strategy Strategy SS. Dispense information and present a thorough explanation of Statement, Analysis, Information using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines the most successful competitor. Information covered in this slide is related to competitor type, top selling products, marketing strategy, total sales, market share and year of establishment. Deliver an outstanding presentation on the topic using this Determining The Most Successful Market Leader Brand Development Strategy Of Food And Beverage . Dispense information and present a thorough explanation of Successful, Market, Leader using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines the key drivers which will assist B2B and B2C brands for the successful brand development. The major drivers are culture of innovation, strong value proposition, talent management, technology strategy and market penetration. Introducing Emerging Drivers For Successful Brand Growth Brand Development Strategy Of Food And Beverage to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Culture Of Innovation, Value Proposition, Talent Management , using this template. Grab it now to reap its full benefits.

The following slide outlines multiple key performance indicators used by the marketer to evaluate the effectiveness of an online advertisement campaign. The KPIs are likes, comments, shares, clickthrough rate CTR, open rate, bounce rate, article views, audience engagement rate and subscriber growth. Present the topic in a bit more detail with this Kpis To Measure The Success Rate Of Advertising Brand Development Strategy Of Food And Beverage . Use it as a tool for discussion and navigation on Social Media Marketing, Email Marketing, Content Marketing . This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide outlines strengths, weaknesses, opportunities and threats SWOT of the most successful competitor. Corporates can develop a successful business strategies after analyzing internal and external factors of the competitor. Introducing Swot Analysis Of The Most Successful Market Leader Brand Development Strategy Of Food And Beverage to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Strengths, Opportunities, Weaknesses , using this template. Grab it now to reap its full benefits.

This slide mentions various criterias according to which Nike selects its brand ambassadors to build emotional connect with its target audiences. Criterias discussed include alignment with brand values, reach and influence, personal brand and reputation and performanceachievements. Increase audience engagement and knowledge by dispensing information using How Nike Selects Its Brand Ambassadors How Nike Created And Implemented Successful Strategy SS This template helps you present information on Four stages. You can also present information on Brand Values, Reach And Influence, Personal Brand And Reputation using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide mentions the various brands operated by Nike under its umbrella and corresponding brand description. Brands mentioned include Nike Golf, Air Jordan and Converse. Introducing Key Brands Operated Under Nike How Nike Created And Implemented Successful Strategy SS to increase your presentation threshold. Encompassed with Three stages, this template is a great option to educate and entice your audience. Dispence information on Nike Golf, Air Jordan, Converse using this template. Grab it now to reap its full benefits.

This slide mentions the various ways by which Nike collaborates with various brands to reach out to newer audiences. It includes co branding, sponsorships and technology partnerships. Increase audience engagement and knowledge by dispensing information using Nikes Brand Collaboration Strategy Types How Nike Created And Implemented Successful Strategy SS This template helps you present information on Three stages. You can also present information on Co Branding, Sponsorships, Technology Partnerships using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview of worlds biggest manufacturer of footwear and sports equipment company Nike. It mentions key facts about the brand and performance statistics in terms of retail stores, revenue generated, valuation and market share. Increase audience engagement and knowledge by dispensing information using Overview Of Nike As A Brand How Nike Created And Implemented Successful Strategy SS This template helps you present information on Five stages. You can also present information on Product, Place, Promotion, Price using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases a SWOT analysis of Nike to analyze the internal and external factors that impact current situation of the brand. Strengths and Weaknesses cover the internal scenario and opportunities and threats covers external scenario. Introducing Swot Analysis Of Nike Brand How Nike Created And Implemented Successful Strategy SS to increase your presentation threshold. Encompassed with Four stages, this template is a great option to educate and entice your audience. Dispence information on Strengths, Weaknesses, Opportunities, Threats, using this template. Grab it now to reap its full benefits.

The following slide showcases example of business growth by using multiple branding strategies along with its impact on brand. It showcases strategies such as brand partnerships, digital branding, social responsibility and customer experience. Present the topic in a bit more detail with this Branding Strategies For Business Growth Business Growth And Success Strategic Guide Strategy SS. Use it as a tool for discussion and navigation on Strategies, Business, Growth. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide shows the brand positioning strategy of cosmetics and beauty products market to reinforce the unique value propositions during the sales process. Key components include target customer, category leader, delivers results etc. Introducing Successful Beauty Brand Positioning Strategy Behavioral Geographical And Situational Market MKT SS to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Successful, Strategy, Brand, using this template. Grab it now to reap its full benefits.

This slide showcases case study of McDonalds McCafes successful brand extension into worldwide market. It provides details about improper integration, product category, brand name, projected sales, product line, customer base, etc.Introducing Case Study Mcdonalds Mccafes Successful Brand Extension Apple Brand Extension to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Improper Integration, Existing Competitors, Existing Competitors, using this template. Grab it now to reap its full benefits.

This slide provides information regarding brand positioning that portrays how Amazon functions, the target audience, showcases products benefits, point of assistance to highlight competitive advantage. Introducing Brand Positioning Statement Target Success Story Of Amazon To Emerge As Pioneer Strategy SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Target, Category, Portray Benefits, using this template. Grab it now to reap its full benefits.

This slide provides information regarding key initiatives taken by Amazon to leverage its leadership through maintaining product selection, several features and services, and subsidiaries. Introducing How Amazon Secured Brand Success Story Of Amazon To Emerge As Pioneer Strategy SS V to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Leadership, Several Features, Services, using this template. Grab it now to reap its full benefits.

This slide represents digital marketing process followed by marketers with the aim to attract potential customers. It includes setting goals, refining content, selection of marketing channel etc.Introducing Essential Steps For Successful Digital Marketing Digital Marketing Campaign For Brand Awareness to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Refine Content, Implementation, Conduct Competitive Analysis, using this template. Grab it now to reap its full benefits.

The following slide outlines the most successful competitor. Information covered in this slide is related to competitor type, top selling products, marketing strategy, total sales, market share and year of establishment. Deliver an outstanding presentation on the topic using this Determining The Most Successful Market Achieving Higher ROI With Brand Development. Dispense information and present a thorough explanation of Type Of Competitor, Best Selling Products, Marketing Strategy using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines the key drivers which will assist B2B and B2C brands for the successful brand development. The major drivers are culture of innovation, strong value proposition, talent management, technology strategy and market penetration. Increase audience engagement and knowledge by dispensing information using Emerging Drivers For Successful Brand Achieving Higher ROI With Brand Development. This template helps you present information on five stages. You can also present information on Market Penetration, Technology Strategy, Talent Management using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following slide outlines multiple key performance indicators used by the marketer to evaluate the effectiveness of an online advertisement campaign. The KPIs are likes, comments, shares, clickthrough rate CTR, open rate, bounce rate, article views, audience engagement rate and subscriber growth. Deliver an outstanding presentation on the topic using this KPIs To Measure The Success Rate Achieving Higher ROI With Brand Development. Dispense information and present a thorough explanation of Social Media Marketing, Email Marketing, Content Marketing using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines strengths, weaknesses, opportunities and threats SWOT of the most successful competitor. Corporates can develop a successful business strategies after analyzing internal and external factors of the competitor. Deliver an outstanding presentation on the topic using this SWOT Analysis Of The Most Successful Achieving Higher ROI With Brand Development. Dispense information and present a thorough explanation of Weaknesses, Opportunities, Threats using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide illustrate tactics that helps in successful implementation of product private label branding to generate brand value. It includes tips such as align to new path, deliver value, strategize like national brand and prioritize innovation Introducing our premium set of slides with Product Private Label Branding Successful Implementation Strategy. Elucidate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Align To New Path, Strategize Like National Brand, Deliver Value. So download instantly and tailor it with your information.

Mentioned slide provides information on product line extension approach that can be used by companies to attract new customers. It also covers details about the application of line extension and provide an example related to same approach. Present the topic in a bit more detail with this Addressing The Approach Brand Product Line Guide Successful Brand Extension Branding SS. Use it as a tool for discussion and navigation on Approach Brand, Product Line. This template is free to edit as deemed fit for your organization. Therefore download it now.

Mentioned slide shows information on brand distinction extension approach that can be used by companies to increase revenues. It also covers details about the application of brand distinction extension and provide an example related to same approach. Deliver an outstanding presentation on the topic using this Addressing The Ways Approach Guide Successful Brand Extension Branding SS. Dispense information and present a thorough explanation of Addressing Ways Approach using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide highlights key information on lifestyle extension which can be utilized by companies as a brand extension approach. It also includes details about the application of lifestyle extension and provide an example related to same approach. Present the topic in a bit more detail with thisAddressing The Ways Approach Lifestyle Extension Guide Successful Brand Extension Branding SS. Use it as a tool for discussion and navigation on Ways Approach, Lifestyle Extension. This template is free to edit as deemed fit for your organization. Therefore download it now.

Deliver an outstanding presentation on the topic using this Addressing The Ways To Approach Guide Successful Brand Extension Branding SS. Dispense information and present a thorough explanation of Addressing, Ways Approach using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Following slide showcase information about expertise extension that can be used by a company as brand extension approach. It also includes details about the application of expertise extension as well as provide an example related to same approach. Present the topic in a bit more detail with this Addressing The Ways To Approach Expertise Guide Successful Brand Extension Branding SS. Use it as a tool for discussion and navigation on Ways Approach, Expertise. This template is free to edit as deemed fit for your organization. Therefore download it now.

Introducing Agenda For Guide To A Successful Brand Extension Branding SS to increase your Extension Strategy, Positioning Strategy, using this template. Grab it now to reap its full benefits.

Following slide provides details about the best practices that will assist organizations in making successful brand extension. Practices covered are brand equity measurement, risk measurement and leveraging core capabilities of business. Increase audience engagement and knowledge by dispensing information using Best Practices For Brand Extension Success Guide Successful Brand Extension Branding SS. This template helps you present information on Three stages. You can also present information on Risks Measurement, Leverage From Business using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing Brand Essence Chart To Attributes And Benefits Guide Successful Brand Extension Branding SS to increase your presentation threshold. Encompassed with Four stages, this template is a great option to educate and entice your audience. Dispence information on Brand Essence Chart, Brand Essence, using this template. Grab it now to reap its full benefits.

Following slide provides information about different color palette that can be used by brands for choosing the right color for their product packaging or logo design. It also displays a sample color exploration for a beverage product. Deliver an outstanding presentation on the topic using this Brand Extension And Positioning Color Exploration Guide Successful Brand Extension Branding SS. Dispense information and present a thorough explanation of Positioning, Color Exploration using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Mentioned slide showcases information about the packaging design idea for a beverage product. It also includes detail of packaging dimensions of front, back, sides, top and bottom. Increase audience engagement and knowledge by dispensing information using Brand Extension And Positioning Example Guide Successful Brand Extension Branding SS. This template helps you present information on Three stages. You can also present information onBrand Extension, Positioning using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Mentioned slide displays information about the price and positioning of beverage bottle. It also includes information about the old bottle price, key consideration and positioning statement. Introducing Brand Extension And Positioning Example Pricing Guide Successful Brand Extension Branding SS to increase your presentation threshold. Encompassed with Six stages, this template is a great option to educate and entice your audience. Dispence information on Old pricing, New pricing, using this template. Grab it now to reap its full benefits.

Purpose of this slide is to illustrate sample brand identity prism for beverage product. Identity elements covered are physique, personality, relationship, reflection, culture etc. Increase audience engagement and knowledge by dispensing information using Brand Extension And Positioning Example Prism Guide Successful Brand Extension Branding SS. This template helps you present information on Six stages. You can also present information on Physique, Personality, Self Image using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide highlights information about the teaser advertisement developed for a beverage product. It also includes the purpose behind the advertisement along with other details. Present the topic in a bit more detail with this Brand Extension And Positioning Example Teaser Ad Guide Successful Brand Extension Branding SS. Use it as a tool for discussion and navigation on Extension And Positioning Example. This template is free to edit as deemed fit for your organization. Therefore download it now.

Deliver an outstanding presentation on the topic using this Brand Extension And Positioning Guide Successful Brand Extension Branding SS. Dispense information and present a thorough explanation of Extension, Positioning using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Following slide displays information on brand extension strategy. New occasion is the strategy covered in the slide along with its various advantages and real example. Increase audience engagement and knowledge by dispensing information using Brand Extension Overview Definition Advantages Guide Successful Brand Extension Branding SS. This template helps you present information on Three stages. You can also present information on Overview Definition, Advantages Guide using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Mentioned slide highlights information about brand positioning. It includes definition as well as various types of positioning. Positioning covered are feature based, experience based, lifestyle based etc. Introducing Brand Framework To Guide Extension Strategy Guide Successful Brand Extension Branding SS to increase your presentation threshold. Encompassed with Five stages, this template is a great option to educate and entice your audience. Dispence information on Framework Guide, Extension Strategy, using this template. Grab it now to reap its full benefits.

Increase audience engagement and knowledge by dispensing information using Brand Positioning Overview Definition And Types Guide Successful Brand Extension Branding SS. This template helps you present information on Four stages. You can also present information on Positioning Overview, Definition And Types using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Following slide covers content marketing sales funnel and Aida model for promotion and awareness purposes. The funnel consists three layer namely TOFU, MOFU and BOFU along with desired goal and methods to achieve them. Introducing Brand Promotion And Awareness Using Aida Funnel Guide Successful Brand Extension Branding SS to increase your presentation threshold. Encompassed with Four stages, this template is a great option to educate and entice your audience. Dispence information on Promotion And Awareness, Using Aida, using this template. Grab it now to reap its full benefits.

Following slide illustrates different communication channels that can be used by the company for delivering its brand message. Channels covered are advertising, PR, direct marketing, personal selling and sales promotions. Deliver an outstanding presentation on the topic using this Channels For Communicating Key Stakeholders Guide Successful Brand Extension Branding SS. Dispense information and present a thorough explanation of Communicating Key Stakeholders using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Deliver an outstanding presentation on the topic using this Competitive Analysis Insights On Feature Offerings Guide Successful Brand Extension Branding SS. Dispense information and present a thorough explanation of Competitive Analysis Insights, Feature Offerings using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Following table shows competitor analysis of various companies offering technologies like sensors, processors, comm. Hardware, platform, devices, analytics and data base along with specific product. Present the topic in a bit more detail with this Competitive Analysis Technology Offerings Guide Successful Brand Extension Branding SS. Use it as a tool for discussion and navigation on Competitive Analysis, Technology Offerings. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide provides scorecard used to evaluate brand extension performance. Evaluation done in the scorecard is based on feature similarity, reputation and perceived risk. Deliver an outstanding presentation on the topic using this Consumer Evaluation Of Brand Extension Guide Successful Brand Extension Branding SS. Dispense information and present a thorough explanation of Evaluation Of Brand using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Mentioned slide displays information about the B2B customer Persona. It includes details about persona background, behaviors, goals, expectation, motivators and challenges. Introducing Creating Ideal Customer Profile Brand Positioning Guide Successful Brand Extension Branding SS to increase your presentation threshold. Encompassed with Six stages, this template is a great option to educate and entice your audience. Dispence information on Ideal Customer, Profile Brand, using this template. Grab it now to reap its full benefits.

Present the topic in a bit more detail with this Customer Profile Segmentation Attributes Guide Successful Brand Extension Branding SS. Use it as a tool for discussion and navigation on Evaluation Of Brand. This template is free to edit as deemed fit for your organization. Therefore download it now.