Powerpoint Templates and Google slides for Event Marketing

This slide showcases an email timeline to promote the event. It includes sending mail to prospective attendees, sharing purpose, motivating the audience to register, sharing time and date, posters, schedule, etc. Deliver an outstanding presentation on the topic using this Email Marketing Campaign Timeline To Reach Target Event Advertising Via Social Media Channels MKT SS V Dispense information and present a thorough explanation of Perspective Attendees, Event Success Metrics, After Registration using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides an overview of event marketing and its types. The types covered are webinars, virtual events, live streaming, trade shows and conferences. Introducing Event Marketing Overview And Types Event Advertising Via Social Media Channels MKT SS V to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Online Events, Physical Events, Conferences using this template. Grab it now to reap its full benefits.

Present the topic in a bit more detail with this Event Marketing Strategies To Reach Target Audience Event Advertising Via Social Media Channels MKT SS V Use it as a tool for discussion and navigation on Target Customers, Blog Writing, Create Landing Page This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides an overview of the marketing teams hierarchal structure. It includes a brand manager, SEO specialist, social media marketer and automation specialist. Increase audience engagement and knowledge by dispensing information using Event Marketing Team Hierarchal Structure Event Advertising Via Social Media Channels MKT SS V This template helps you present information on four stages. You can also present information on Brand Manager, Chief Marketing Officer, Digital Marketing Strategist using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview of the major benefits of event marketing. The advantages covered are increase brand awareness, reach target audience, build relationship with customers and boost sales. Introducing Key Benefits Of Utilizing Event Marketing Event Advertising Via Social Media Channels MKT SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Brand Awareness, Reach Target Audience, Boost Sales using this template. Grab it now to reap its full benefits.

This slide provides an overview of the issues faced by event marketers. Major challenges covered are engaging existing audience, capture high quality audience. Increase audience engagement and knowledge by dispensing information using Key Challenges Faced By Marketers In Event Marketing Event Advertising Via Social Media Channels MKT SS V This template helps you present information on four stages. You can also present information on Engage Existing Audience, Capture High Quality Audience, Convert Pre Registrants To Attendees using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing KPIs To Measure Event Marketing Success Event Advertising Via Social Media Channels MKT SS V to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Specific Landing Page, Special Offers, Lead Nurturing Email using this template. Grab it now to reap its full benefits.

This slide provides an overview of live streaming marketing and its key benefits to the company. Major benefits covered are encourage engagement, increase conversion rate, generate more leads, etc. Increase audience engagement and knowledge by dispensing information using Live Streaming Marketing Overview And Statistics Event Advertising Via Social Media Channels MKT SS V This template helps you present information on five stages. You can also present information on Revenue, Conversion Rate, Audience Engagement using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview of the activities performed before conducting a webinar. It includes a setting goal, defining a target audience, selecting software, creating a registration page, etc. Introducing Marketing Timeline For Conducting Successful Webinar Event Advertising Via Social Media Channels MKT SS V to increase your presentation threshold. Encompassed with eleven stages, this template is a great option to educate and entice your audience. Dispence information on Webinar Resources, Attract Potential Customers, Send Webinar using this template. Grab it now to reap its full benefits.

This slide showcases importance of event marketing to companies. The needs covered are generate leads, boost customer loyalty and introduce new products to customers. Increase audience engagement and knowledge by dispensing information using Need For Event Marketing To Create Brand Awareness Event Advertising Via Social Media Channels MKT SS V This template helps you present information on five stages. You can also present information on Generate Leads, Boost Customer Loyalty, Brand And Product using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview of marketing through social media. It further covers benefits that are improved SEO ranking, conversion rate customer loyalty, etc. Increase audience engagement and knowledge by dispensing information using Social Media Event Marketing Overview Event Advertising Via Social Media Channels MKT SS V This template helps you present information on five stages. You can also present information on Social Media Marketing, SEO Ranking, Conversion Rate using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases the types of events covered in social media marketing and promotional channels. It further includes strategies and performance metrics. Present the topic in a bit more detail with this Social Media Marketing To Enhance Sales Event Advertising Via Social Media Channels MKT SS V Use it as a tool for discussion and navigation on Webinar, Trade Show, Conference This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides an overview of the checklist prepared to track the activities completed to ensure the success of the event. Key tasks covered are creating an event website and Facebook page, sending emails, estimating the number of attendees, etc. Present the topic in a bit more detail with this Step 2 Event Marketing Activities And Management Event Advertising Via Social Media Channels MKT SS V Use it as a tool for discussion and navigation on Create Event Website, Create Facebook Campaign, Send Event Emails This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide showcases strategies to be used to capture the attention of the target market. The strategies covered are collaborating with social media influencers, creating a landing page, conducting email marketing and creating journey map. Present the topic in a bit more detail with this Step 4 Promotional Strategies To Attract Target Market Event Advertising Via Social Media Channels MKT SS V Use it as a tool for discussion and navigation on Target Market, Promotion Strategy, Description This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides an overview of the channels used to promote an event, their impact, and effectiveness. The channels covered are social media, email, radio, print and SEO marketing. Deliver an outstanding presentation on the topic using this Step 5 Summary Of Event Marketing Promotion Event Advertising Via Social Media Channels MKT SS V Dispense information and present a thorough explanation of Social Media Marketing, Email Marketing, Radio Marketing using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases the steps involved by marketers to develop a marketing plan for tradeshow events. The steps covered are selecting the event type, defining strategy, creating a plan, promoting the event and measuring metrics. Introducing Steps To Create Tradeshow Event Marketing Plan Event Advertising Via Social Media Channels MKT SS V to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Event Strategy, Event Plan, Success Metrics using this template. Grab it now to reap its full benefits.

This slide showcases the key strategies to be adopted to ensure success of tradeshows. Major tactics covered are outline goals, provide giveaways, create sales plan, prepare resources in advance, etc. Deliver an outstanding presentation on the topic using this Tradeshow Marketing To Make Impactful Impression Event Advertising Via Social Media Channels MKT SS V Dispense information and present a thorough explanation of Outline Goals, Create Impactful Booth, Provide Giveaways, Create Sales Plan using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides an overview of virtual event and the key tasks to pe performed to promote event. Major tasks covered are identify target audience, conduct live polling, send emails, etc. Introducing Virtual Event Marketing Overview And Statistics Event Advertising Via Social Media Channels MKT SS V to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Virtual Event Marketing, Physically Meeting, Create Event Website using this template. Grab it now to reap its full benefits.

This slide provides an overview of the software adopted for seamless event marketing. The slide depicts software expertise, pricing and promotional activities performed. Introducing Adopting Event Marketing Software To Promote Conferences Ppt Slides Introduction to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Email Marketing Service, Feature Event Service, Banners, using this template. Grab it now to reap its full benefits.

Introducing our premium set of slides with Digital Event Marketing Icon To Increase Website Traffic. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Digital Event Marketing, Increase Website Traffic. So download instantly and tailor it with your information.

Presenting our set of slides with Event Marketing Plan Icon For Startup Business. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Event Marketing Plan, Startup Business.

Presenting our set of slides with Monthly Event Marketing Schedule Icon. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Monthly Event, Marketing Schedule Icon.

This slide showcases an event planning timeline for managing and controlling key activities to be performed for successful organizing event. It includes key activities like idea, title and goals, timeline, budget, marketing and promotions, logistics, risk and emergencies, program and wrap up. Presenting our set of slides with Marketing Event Management Process Timeline. This exhibits information on eight stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Idea, Title And Goals, Timeline, Budget, Logistics.

This slide represents the campaign launched by marketers to inform subscribers of upcoming events they might be interested in attending. It includes strategies to effectively send event invitations to attract prospects. Introducing Event Invitation Messages To Sms Promotional Campaign Marketing Tactics Mkt Ss V to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Event Invitations, Touch With Prospects, using this template. Grab it now to reap its full benefits.

This slide outlines a plan showing budget distribution for hosting event and demonstrations to promote new services introduced at spa and wellness business. It showcases expenses such as venue rental, invitation design and printing, social media advertising, free samples or demonstrations, partnerships with local businesses, hiring professional staff, refreshments and others. Deliver an outstanding presentation on the topic using this Budget Plan Of Hosting Event And Promote Spa Marketing Plan To Increase Bookings And Maximize. Dispense information and present a thorough explanation of Budget, Plan, Services using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Purpose of the following slide is show game launch event as a marketing strategy to promote NFT based P2E game. It highlights essential elements such as key activities 3 months before launch, 3 weeks before launch and during launch. It also highlights a detailed case study of similar marketing strategy used. Introducing Game Launch Event And Case Study Business Plan And Marketing Strategy For Multiplayer to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on 3 Months Before Launch, Weeks Before Launch, using this template. Grab it now to reap its full benefits.

Purpose of the following slide is show game launch event as a marketing strategy to promote NFT based P2E game. It highlights essential elements such as key activities 3 months before launch, 3 weeks before launch and during launch. It also highlights a detailed case study of similar marketing strategy used. Increase audience engagement and knowledge by dispensing information using Game Launch Event And Case Study Mobile Game Development And Marketing Strategy. This template helps you present information onthree stages. You can also present information on Months Before Launch, Launch Event Strategies using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides glimpse about the ambush marketing campaign strategy at the big sports event to get the opportunity of advertising in front of massive audience. It includes overview, benefits, implementation guidelines, impact, etc. Present the topic in a bit more detail with this Ambushing Competitors During Big Sports Event Effective Predatory Marketing Tactics MKT SS V. Use it as a tool for discussion and navigation on Event, Overview, Benefits. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides glimpse about impact assessment of ambush marketing with key parameters involved related to post event and sales. It includes parameters such as follower growth rate, cost per lead, net promoter score, leads generated, cost per engagement, etc. Present the topic in a bit more detail with this Post Event And Sales Impact Assessment Of Ambush Effective Predatory Marketing Tactics MKT SS V. Use it as a tool for discussion and navigation on Event, Sales, Assessment. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide illustrates types of event marketing which can be used by businesses to increase business sales. It includes events such as conferences, tradeshows, product launch and customer meet. Introducing Comprehensive Guide For Marketing Event Marketing For Increasing Product Awareness Strategy SS to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Product Launch, Customer Meet, Event Marketing, Product Awareness, using this template. Grab it now to reap its full benefits.

This template depicts that corporate communication is intended to represent a singular corporate entitys uniform opinions, strategies, and motivations. In contrast, marketing communications are designed uniquely to influence consumers to purchase the goods and services a corporate entity produces.Increase audience engagement and knowledge by dispensing information using Marketing Corporate Communication Event Communication. This template helps you present information on five stages. You can also present information on Marketing Communication, Marketing Communication, Marketing Publications using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases the exhibition and outdoor events strategy to enhance lead generation. It includes elements such as strategies and importance. Introducing Inbound And Outbound Marketing Strategies Exhibition And Outdoor Events For Lead Generation to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Exhibition, Outdoor Events, Lead Generation, Conduct Tradeshows, using this template. Grab it now to reap its full benefits.

This slide represents the strategies to be adopted by brands for nurturing their relationships with influencers and ways to collaborate with them. It includes details related to strategies for event coverage collaboration with Instagram influencers. Introducing Event Coverage Technique To Enhance Influencer Marketing Guide To Strengthen Brand Image Strategy Ss to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Overview, Strategies, Opportunities, using this template. Grab it now to reap its full benefits.

This slide represents marketing plan for retail in store events and workshop with the aim to engage customers. It include strategies such as email invitations, social media promotion, live videos etc. Deliver an outstanding presentation on the topic using this Store Advertising Strategies Marketing Action Plan For In Store Events MKT SS V. Dispense information and present a thorough explanation of Awareness, Target Audience, Social Media Promotions, Social Media Pages using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide showcases a promotional event which can be used by the various retail stores to engage with new customers. It provides information about activities such as inauguration ceremony, interactive and engaging games, live music and cocktail party and dinner. Present the topic in a bit more detail with this Conducting In Store Retail Event To Engage Contents Developing Marketing Strategies. Use it as a tool for discussion and navigation on Inauguration Ceremony, Interactive Engaging Games. This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide exhibits a timeline for a fundraising event to raise awareness and support organisations mission. The key stages of the timeline include set up, promote, reminders, instructions, facilitation and engagement. Presenting our set of slides with Nonprofit Marketing Plan Timeline For Fundraising Event. This exhibits information on six stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Reminders, Facilitation, Instructions.

This slide showcase event marketing promotion plan timeline for business growth. It includes promotional tactics such as email marketing, press release, website, social media accounts and twitter. Presenting our well structured Business Event Marketing Promotion Plan Timeline The topics discussed in this slide are Email Marketing, Press Release, Social Email Accounts This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide showcases the steps involved by marketers to develop a marketing plan for tradeshow events. The steps covered are selecting the event type, defining strategy, creating a plan, promoting the event and measuring metrics. Increase audience engagement and knowledge by dispensing information using Tradeshows Steps To Create Tradeshow Event Marketing Plan. This template helps you present information on six stages. You can also present information on Define Event Strategy, Promote The Event, Measure Success Metrics using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows sports event marketing plan for campus for attracting more audience and increasing ticket sales. It include sections like introduction, theme and objective etc.Presenting our set of slides with Campus Sports Event Marketing Plan. This exhibits information on five stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Introduction, Ticket Pricing, Promotional Material Used.

This slide shows effective strategies of sports event to ensure more awareness among potential audience. It include strategies like using catchy event name, using event posters and sports influencers collaboration etc. Introducing our premium set of slides with Key Sports Event Marketing Strategies. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Use Catchy Event Name, Use Event Posters, Social Media Marketing. So download instantly and tailor it with your information.

This slide shows sports event marketing course overview for creating awareness among potential and interested candidates. It include sections like program information, program description and program faculty etc. Presenting our set of slides with Sports Event Marketing Course Overview. This exhibits information on five stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Program Information, Program Description, Program Outcomes.

Introducing our premium set of slides with Sports Event Marketing Plan Checklist Icon. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Sports Event, Marketing Plan, Checklist Icon. So download instantly and tailor it with your information.

This slide shows sports event marketing plan for targeting more audience and increasing ticket sales. It include section such as event details, marketing strategies and target audience etc. Presenting our set of slides with Sports Event Marketing Plan Overview. This exhibits information on three stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Event Details, Key Marketing Goals, Key Target Audience.

This slide shows sports event planning stages for ensuring operations alignment and boosting ticket sales. It include stages like marketing audit, marketing analytics, marketing strategy etc .Introducing our premium set of slides with Sports Event Marketing Plan Stages. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Marketing Audit, Marketing Analytics, Marketing Strategy. So download instantly and tailor it with your information.

This slide shows sports event marketing plan for engaging more audience and increasing sales. It include sections like action plan, objectives and budget etc.Presenting our set of slides with Sports Event Marketing Plan With Budget. This exhibits information on one Stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Budget, Marketing, Plan.

This slide shows sports event marketing plan with SWOT matrix for highlighting all elements that are required to plan an event . It include section like event overview, event positioning and SWOT matrix etc.Introducing our premium set of slides with Sports Event Marketing Plan With SWOT Analysis. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Strengths, Weaknesses, Opportunities. So download instantly and tailor it with your information.

This slide shows sports event marketing planning cycle to highlight the positioning of promotion related activities for attracting for more participants etc. Presenting our set of slides with Sports Event Marketing Planning Cycle. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Event Planning, Post Event Activities, Promotion Related Activities.

This slide shows sport event marketing pyramid for defining position of every phase according to their requirement and importance. It include phases like tools, principles and process etc . Introducing our premium set of slides with Sports Event Marketing Pyramid Phases. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Tools, Principles, Process. So download instantly and tailor it with your information.

Presenting our set of slides with Sports Marketing Event Plan Icon. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Sports Marketing, Event Plan Icon.

This slide shows strategic sports event development process for setting goals and objectives and method to achieve the same. It include steps like identifying revenue generating areas, examining internal and external environment etc.Introducing our premium set of slides with Strategic Sports Event Marketing Development Process. Ellicudate the six stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Implement Marketing Plan, External Environment, Goals. So download instantly and tailor it with your information.

This slide showcases different events that can be hosted by restaurant for local audience awareness. Its key elements are food offers, celebrating occasions and inviting live band.Introducing Hosting Events In Restaurant For Awareness Digital Marketing Activities To Promote Cafe to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Celebrating Occasions, Inviting Band, Customers Receive, using this template. Grab it now to reap its full benefits.

This slide provides an overview of the activities performed before conducting a webinar. It includes a setting goal, defining a target audience, selecting software, creating a registration page, etc. Introducing Marketing Timeline For Conducting Successful Engaging Audience Through Virtual Event Marketing MKT SS V to increase your presentation threshold. Encompassed with eleven stages, this template is a great option to educate and entice your audience. Dispence information on Marketing, Timeline, Successful, using this template. Grab it now to reap its full benefits.

This slide showcases importance of event marketing to companies. The needs covered are generate leads, boost customer loyalty and introduce new products to customers. Increase audience engagement and knowledge by dispensing information using Need For Event Marketing To Create Brand Awareness Engaging Audience Through Virtual Event MKT SS V. This template helps you present information on five stages. You can also present information on Generate, Customer, Audience using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases the key benefits of creating a registration landing page. Major advantages covered are increase traffic, generating leads, improving paid search campaigns, etc. Increase audience engagement and knowledge by dispensing information using Registration Landing Page To Enhance Brand Engaging Audience Through Virtual Event Marketing MKT SS V. This template helps you present information on six stages. You can also present information on Registration, Page, Enhance using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview of the campaign conducted to promote the event on social media. The table includes platform, purpose, target audience, activity and responsible person. Increase audience engagement and knowledge by dispensing information using Social Media Campaign To Promote Event Engaging Audience Through Virtual Event Marketing MKT SS V. This template helps you present information on four stages. You can also present information on Social, Campaign, Promote using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview of marketing through social media. It further covers benefits that are improved SEO ranking, conversion rate customer loyalty, etc. Introducing Social Media Event Marketing Overview Engaging Audience Through Virtual Event Marketing MKT SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Event, Marketing, Overview, using this template. Grab it now to reap its full benefits.

This slide showcases the types of events covered in social media marketing and promotional channels. It further includes strategies and performance metrics. Increase audience engagement and knowledge by dispensing information using Social Media Marketing To Enhance Sales Engaging Audience Through Virtual Event Marketing MKT SS V. This template helps you present information on four stages. You can also present information on Marketing, Enhance, Sales using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview of the checklist prepared to track the activities completed to ensure the success of the event. Key tasks covered are creating an event website and Facebook page, sending emails, estimating the number of attendees, etc. Introducing Step 2 Event Marketing Activities And Management Engaging Audience Through Virtual Event MKT SS V to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Activities, Event, Management, using this template. Grab it now to reap its full benefits.

This slide showcases the details of various events, their speakers and expected attendees. The topics covered are ways to manage business finances, product innovation, leadership and teamwork. Increase audience engagement and knowledge by dispensing information using Step 3 Manage Event Speakers And Attendees Engaging Audience Through Virtual Event Marketing MKT SS V. This template helps you present information on three stages. You can also present information on Manage, Attendees, Event using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases strategies to be used to capture the attention of the target market. The strategies covered are collaborating with social media influencers, creating a landing page, conducting email marketing and creating journey map. Introducing Step 4 Promotional Strategies To Attract Target Engaging Audience Through Virtual Event Marketing MKT SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Promotional, Strategies, Market, using this template. Grab it now to reap its full benefits.