Powerpoint Templates and Google slides for Communication Strategy

This template covers various internal communication channels such as direct communication with project meetings and electronic communication such as teleconferences. Present the topic in a bit more detail with this F615 Project Internal Communication Channels Corporate Communication Strategy. Use it as a tool for discussion and navigation on Communication, Management, Teleconferences. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers goals of communication to form corporate identity such as expressing the companys vision and its core values, and how they differentiate with others. Deliver an outstanding presentation on the topic using this F616 What Is The Role Of Communication In Corporate Identity Corporate Communication Strategy. Dispense information and present a thorough explanation of Communication, Corporate, Reputation Dimensions using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers communication goals in building corporate reputation, such as peoples and stakeholders perceptions of the firm and how they envision the organizations past and future based on its activities and conduct. Present the topic in a bit more detail with this F617 What Is The Role Of Communication In Corporate Reputation Corporate Communication Strategy. Use it as a tool for discussion and navigation on Communication, Corporate, Reputation. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template depicts that CSR communication is a process that involves anticipating stakeholders expectations, articulating CSR policy, and managing various organizational communication tools. Deliver an outstanding presentation on the topic using this F618 What Is The Role Of Communication In Corporate Social Responsibility Corporate Communication Strategy. Dispense information and present a thorough explanation of Communication, Corporate, Social Responsibility using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers the business communication gap analysis. It includes problems such as Lack of stakeholder involvement and interest, Poor communication with stakeholders etc and its solution such as Proper stakeholder communication process with follow-ups etc. Present the topic in a bit more detail with this Gap In Corporate Communication Strategy Corporate Communication Strategy. Use it as a tool for discussion and navigation on Corporate, Communication, Strategy. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers tactics to communicate message with audience such as paid advertising, print materials, media relations an indirect communication, public service announcement PSAs, community relations, government relations, organization or corporate communications, and internal communications Deliver an outstanding presentation on the topic using this How Do We Communicate Corporate Communication Channels Corporate Communication Strategy. Dispense information and present a thorough explanation of Corporate, Communication, Resources using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Present the topic in a bit more detail with this Icons Slide For Corporate Communication Strategy. Use it as a tool for discussion and navigation on Icons This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers the communication planning sheet. It includes stakeholders concerns, communication approach, required level of support, action required, sign off strategies and key messages. Deliver an outstanding presentation on the topic using this Identify Stakeholders Concerns Regarding Projects Corporate Communication Strategy. Dispense information and present a thorough explanation of Stakeholders, Communications Approach, Required Level Of Support using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template depicts that corporate communication is crucial for a successful business. Some of the important factors are avoid miscommunication, maintain brand image and awareness and address customers problems. Present the topic in a bit more detail with this Importance Of Corporate Communication Corporate Communication Strategy. Use it as a tool for discussion and navigation on Corporate, Communication, Importance. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers the mapping strategy after identification of the key stakeholders such as collaboration, maintaining confidence, keeping informed, monitoring and responds. Introducing Mapping The Stakeholders Strategy Corporate Communication Strategy to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Stakeholders, Strategy, Relationships, using this template. Grab it now to reap its full benefits.

This template depicts that corporate communication is intended to represent a singular corporate entitys uniform opinions, strategies, and motivations. In contrast, marketing communications are designed uniquely to influence consumers to purchase the goods and services a corporate entity produces. Increase audience engagement and knowledge by dispensing information using Marketing Corporate Communication Corporate Communication Strategy. This template helps you present information on five stages. You can also present information on Marketing, Corporate, Communication using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers corporate communication objectives such as increase community awareness, proactively deliver information, provide accessible communication, strengthen relationships, and build company identity. Introducing Objective Of Corporate Communication Strategy Corporate Communication Strategy to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Increase Community Awareness, Provide Accessible Communication, Strengthen Relationships, using this template. Grab it now to reap its full benefits.

This Template Depicts That Organizational Communication Covers All The Communication Channels That Take Place Within The Organization Only. People Working In Different Departments, Such As HR Department, Employees Training And Management, Public Relation, Public Affair, Media Management, Research And Development, And Other Company Areas Fall In The Category Of Organizational Communication. Present The Topic In A Bit More Detail With This Organizational Communication And Its Impact On Workforce Corporate Communication Strategy. Use It As A Tool For Discussion And Navigation On Organizational, Communication, Workforce. This Template Is Free To Edit As Deemed Fit For Your Organization. Therefore Download It Now.

This template covers information about the essential parameters for effective communication plan in terms of information urgency, technology, project staffing, project duration, project environment Introducing Parameters For Project Communication In The Organization Corporate Communication Strategy to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Information Urgency, Technology, Project Staffing , using this template. Grab it now to reap its full benefits.

This template covers the prioritization matrix for stakeholders depicting power and interest. It also covers which type of stakeholder has to be kept fully engage and whom are to be just updated or monitored Increase audience engagement and knowledge by dispensing information using Prioritizing Executives And Key Stakeholders Corporate Communication Strategy. This template helps you present information on four stages. You can also present information on Prioritizing, Executives, Stakeholders using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers various external communication channels such as digital media, publication broadcast, promotional sites, events and press conferences, etc. Present the topic in a bit more detail with this Project External Communication Channels Corporate Communication Strategy. Use it as a tool for discussion and navigation on Communication, Cooperation, Stakeholders. This template is free to edit as deemed fit for your organization. Therefore download it now.

This Template Covers A Comparison Between Business Communication And Public Relations. It Also Depicts Corporate Communication Is A Process Through Which Companies Roll Out Information To Internal And External Stakeholders. On The Other Hand, PR Is A Corporate Communication Task That Works With Workers, Investors, The Authorities, The Media, And The General Public. Introducing Public Relations In Corporate Communication Corporate Communication Strategy To Increase Your Presentation Threshold. Encompassed With Four Stages, This Template Is A Great Option To Educate And Entice Your Audience. Dispence Information On Information, Corporate, Communication, Using This Template. Grab It Now To Reap Its Full Benefits.

This template covers research questions about the organization before making communication plan. Research can be regarding organizations goals, strengths and weaknesses, already existing resources, type of communications activity taken place before, major communications opportunities etc. Increase audience engagement and knowledge by dispensing information using Research And Analysis Of Companys Current Situation Corporate Communication Strategy. This template helps you present information on five stages. You can also present information on Research, Analysis, Situation using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers corporate goals and communication objectives. It also shows that objectives should clearly state what the organization is attempting to accomplish. They should be specific, practical, and prioritized they should also be quantifiable. In addition, the organization will analyze the communications plan with the objectives results. Introducing Set Business Goals And Objectives Corporate Communication Strategy to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Business, Goals, Development, using this template. Grab it now to reap its full benefits.

This template covers the engagement approach such as partnership, participation, consultation, push communications, pull communications along with its description and ratings Present the topic in a bit more detail with this Stakeholder Engagement Approaches Corporate Communication Strategy. Use it as a tool for discussion and navigation on Stakeholder, Engagement, Approaches. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers the stakeholders assessment after identification such as roles, contact number, category, interest, influence, expectations and comm requirements Deliver an outstanding presentation on the topic using this Stakeholders Assessment And Registration Corporate Communication Strategy. Dispense information and present a thorough explanation of Stakeholders, Assessment, Registration using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers the communication updates checklist regarding project plans, it covers stakeholders name, project status report, control group meetings, organizational updates and many more. Present the topic in a bit more detail with this Stakeholders Communication Updates Checklist Corporate Communication Strategy. Use it as a tool for discussion and navigation on Stakeholders, Communication, Organizational. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers the engagement technique such as public and formal meetings, information centre and information boards, one on one interview etc. and most appropriate application for these techniques Deliver an outstanding presentation on the topic using this Stakeholders Engagement Techniques Corporate Communication Strategy. Dispense information and present a thorough explanation of Stakeholders, Engagement, Techniques using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers strategies to corporate communication objectives such as digital media strategy, brand management, staff communications, direct communication, community education, measurement and evaluation. Deliver an outstanding presentation on the topic using this Strategies To Achieve Company Communication Objectives Corporate Communication Strategy. Dispense information and present a thorough explanation of Communication, Strategies, Management using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Present the topic in a bit more detail with this Table Of Contents For Corporate Communication Strategy. Use it as a tool for discussion and navigation on Introduction, Project Corporate Communication, Corporate Communication Plan. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers target groups members involved in project communication such as general public and other organizations. It also includes list of target groups such as environmental agencies, local authorities, People from NGOs, etc. Deliver an outstanding presentation on the topic using this Target Groups Involved In Project Communication Corporate Communication Strategy. Dispense information and present a thorough explanation of Communication, Private Companies, Environmental Agencies using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers corporate communication strategys role in different business strategies. It also depicts that giving feedback to the enterprise, corporate, and business levels on what is going on in the outside world and how it impacts the firm is part of corporate communication. Present the topic in a bit more detail with this The Role Of Corporate Communication Strategy In Business Strategy Corporate Communication Strategy. Use it as a tool for discussion and navigation on Corporate, Communication, Strategy. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers types of organizational, business and corporate communication such as company sourced, individual sourced, and systems sourced. It further includes intra and inter communication types such as company-wide meetings, employee newsletters, company intranet, annual review of employee by manager, team building meetings etc. Increase audience engagement and knowledge by dispensing information using Types Of Organizational Business And Corporate Communication Corporate Communication Strategy. This template helps you present information on four stages. You can also present information on Organizational, Business, Communication using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers information regarding statistics associated to organizational communication in terms of project failures, communication plans, employee performance, project communication activities etc. Introducing What Are The Problems With Poor Communication Corporate Communication Strategy to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Communication, Ineffective, Participate, using this template. Grab it now to reap its full benefits.

This template covers introduction of business communication strategy. It also depicts that corporate communication is a process that involves managing interactions with important internal and external stakeholders, to communicate firm information, to build and maintain a companys favorable reputation and brand image Deliver an outstanding presentation on the topic using this What Is Corporate Communication Strategy Corporate Communication Strategy. Dispense information and present a thorough explanation of Corporate, Communication, Strategy using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers the role of communication in investors relations. It also depicts that it is important critical to communicate the necessary information to investors to make an informed decision about their investments Present the topic in a bit more detail with this What Is The Role Of Communication In Investors Relations Corporate Communication Strategy. Use it as a tool for discussion and navigation on Communication, Investments, Procedures. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers the messages guidelines and questions company need to consider before delivering the message. These questions can be what company want to talk about, what does the audience already know about this issue What do we want to tell the audience What does the audience need to know etc. Deliver an outstanding presentation on the topic using this What Messages Will Company Deliver Corporate Communication Strategy. Dispense information and present a thorough explanation of Processes, Relationships, Communication using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide showcases strategic management team communication plan. It provides details about production, marketing, information technology, communication topic, hybrid, conference room, raw material, suppliers, web portal, etc. Present the topic in a bit more detail with this Sustainable Competitive Advantage Strategic Management Team Communication Plan. Use it as a tool for discussion and navigation on Marketing Team, Information Technology, Production Team. This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide showcases strategic management team communication plan. It provides details about production, marketing, information technology, communication topic, hybrid, conference room, raw material, suppliers, web portal, etc. Increase audience engagement and knowledge by dispensing information using Strategic Management Team Communication Plan Creating Sustaining Competitive Advantages. This template helps you present information on three stages. You can also present information on Production Team, Marketing Team, Information Technology using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows the details audience reach, channel, budget etc. For the four important tools of product marketing communication advertising, sales promotion, public relations, online media. Introducing Marketing Strategies To Promote Product Various Tools Of Product Marketing Communication to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Advertising, Sales Promotion, Public Relations, using this template. Grab it now to reap its full benefits.

This template covers the stakeholders groups and consulting methods. Stakeholders groups are government officials , neighboring communities, vulnerable groups, employees and managers, NGOs and conservations organizations etc. Consulting methods are phone, emails, text messaging, one on one interviews, radio announcements etc. Present the topic in a bit more detail with this Corporate Communication Strategy Consulting Methods That Are Considered For Creating Stakeholders Group. Use it as a tool for discussion and navigation on Considered, Stakeholders, Neighboring Communities . This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide showcases strategic management team communication plan. It provides details about production, marketing, information technology, communication topic, hybrid, conference room, raw material, suppliers, web portal, etc. Present the topic in a bit more detail with this Strategic Management Team Communication Plan Competitive Advantage Through Sustainability. Use it as a tool for discussion and navigation on Marketing Team, Production Team, Information Technology. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers five sustainable communication strategies to connect with consumers. These can be achieved through focusing on local issues, building trust through certifications, sharing the company story on sustainability etc. Increase audience engagement and knowledge by dispensing information using Communication Strategies To Connect Shifting Focus From Traditional Marketing. This template helps you present information on seven stages. You can also present information on Visualize And Humanize, Consider Localizing, Create Trust using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slides shows the communication plan to ensure zero harassment reporting in the organization. It provides information regarding trigger, priority, compliant format, first response etc. Present the topic in a bit more detail with this Communication Plan To Ensure Zero Harassment Strategic Plan To Foster Diversity And Inclusion. Use it as a tool for discussion and navigation on Degrading Content, Physical Appearance, Email. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide provides information regarding communication strategy plan assessment matrix which healthcare business utilize to ensure material information is well conversed and improve patient experience. Target audience, purpose, channel, duration, etc. are few of the elements demonstrated in this slide. Presenting our well structured Measuring And Evaluating Communication Strategies For Healthcare Industry. The topics discussed in this slide are Communication Channel, Communication Strategy, Evaluation Mechanism. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

Following slide illustrates performance various communication approaches employed by organizations to lay groundwork for clearly connecting team members and enhance workforce productivity through improvement. This slide provides data regarding communication strategy, objectives, goals, etc. Introducing our Measuring And Evaluating Communication Strategies In Workplace set of slides. The topics discussed in these slides are Verbal And Written, Written, Verbal And Visual. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Following slide highlights the approaches to assess and gauge communication channels that assist company in identifying engagement medium which best supports targeted business objectives. This slide includes information about channel type, communication approaches, measurement, etc. Introducing our Measuring And Evaluating Strategic Communication Channels set of slides. The topics discussed in these slides are Communications, Social Media Participation, Enabling Advocates. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide represents evaluation of communication approaches which industries utilize to expand and grow their business. Measurement strategies included in this slide are reach, engagement and outcomes. Presenting our well structured Metrics For Measuring And Evaluating Internal Communication Strategies In Workplace. The topics discussed in this slide are Employee Adoption Rate, Responses And Feedbacks, Employee Net Promoter Score. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide showcases communication plan for strengthening finance and compliance teams. It provides information about money laundering, data intelligence, vulnerabilities, loopholes, customer education, etc. Deliver an outstanding presentation on the topic using this Communication Plan For Strengthening Organizing Anti Money Laundering Strategy To Reduce Financial. Dispense information and present a thorough explanation of Communication, Strengthening, Finance using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide contains tactics to crate direct marketing communication plan to increase conversion rate. It includes strategies such as segment list of contacts, offer interesting and insightful information, design personalized message and evaluate campaigns progress. Introducing our premium set of slides with Strategies To Build Drip Marketing Communication Plan. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Campaigns Progress, Audience Attention, Personalized Message. So download instantly and tailor it with your information.

The following slide showcases strategic management team communication plan. It provides details about production, marketing, information technology, communication topic, hybrid, conference room, raw material, suppliers, web portal, etc. Present the topic in a bit more detail with this F673 Strategic Management Team Communication Plan Strategies For Gaining And Sustaining Competitive Advantage. Use it as a tool for discussion and navigation on Strategic, Management, Communication Plan. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide provides information regarding communication plan employed by organizations to capture audience attention and maintain external relationships. Execute, insights and resources are the key pillars demonstrated in this slide. Introducing our Communication Planning And Budgeting For Strategic Business Growth set of slides. The topics discussed in these slides are Customers, Prospects, Public Relations. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide exhibits the advantages of improved workplace communication. Major advantages covered are increased employee productivity, reduced absenteeism, increased sales, satisfied customers, etc. Present the topic in a bit more detail with this Benefits Of Effective Workplace Communication Strategies Strategies To Improve Workplace. Use it as a tool for discussion and navigation on Reduced Absenteeism, Customer Support, Enhanced Collaboration. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide exhibits strategies to be aligned with organizational goals. Company goals provided are improve staff competency, increase profit margin and employee retention. Deliver an outstanding presentation on the topic using this Communication Strategy And Company Goals Alignment Strategies To Improve Workplace. Dispense information and present a thorough explanation of Company Goals, Customer Engagement, Goals Alignment using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides an overview of human resource engaging content. It includes visual storytelling, interactive newsletter and infographics. Present the topic in a bit more detail with this HR And Workforce Communication Through Engaging Content Strategies To Improve Workplace. Use it as a tool for discussion and navigation on Recommendations, Visual Storytelling, Interactive Newsletters. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide showcases the benefits of communication strategies on work culture. Major benefits covered are improve engagement, boost employee morale, reduce disputes, improve retention, etc. Introducing Impact Of Communication Strategies At Company And Employees Strategies To Improve Workplace to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Improve Company, Personnel Engagement, Productivity, using this template. Grab it now to reap its full benefits.

This slide showcases project communication plan of effective and efficient working. The plan includes, deliverable, description, delivery method, frequency, responsible person and audience. Present the topic in a bit more detail with this Project Plan For Successful Workplace Communication Strategies To Improve Workplace. Use it as a tool for discussion and navigation on Presentations, Project Progress Meeting, Review And Meetings. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide showcases steps to be followed by firm to ensure proper workforce communication. The steps covered are unite experiences, identify problems, welcome feedback, ensure smooth conversation and monitor the process. Introducing Steps To Ensure Seamless Employee Communication Strategies To Improve Workplace to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Process, Engagement Strategies, Communication, using this template. Grab it now to reap its full benefits.

This slide depicts the key tactics required for non verbal communication. It includes proper eye contact, confident body language, positive voice tone, firm handshake, etc. Increase audience engagement and knowledge by dispensing information using Strategies For Effective Non Verbal Communication Strategies To Improve Workplace. This template helps you present information on eleven stages. You can also present information on Firm Handshake, Confident Body Language, Personal Presentation using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing Table Of Contents For Strategies To Improve Workplace Communication Ppt Topics to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Communication Strategy, Company, Employee Motivation, using this template. Grab it now to reap its full benefits.

This slide showcases tactics used by firms to encourage employee participate in organizational activities. Major techniques covered are conduct review meeting, training and development sessions, etc. Increase audience engagement and knowledge by dispensing information using Tactics For Effective Personnel Communication In Organization Strategies To Improve Workplace. This template helps you present information on five stages. You can also present information on Review Meetings, Communicate, Development Sessions using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview of technologies used to improve communication. The technologies used are instant messaging platforms, video chat tools, team collaboration software and social media platforms. Introducing Technologies To Enhance Communication Between Strategies To Improve Workplace to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Instant Messaging Platforms, Video Chat Tools, Team Collaboration, using this template. Grab it now to reap its full benefits.

This slide represents strategic communication plan for stakeholders to guide project, generate effective engagement and reach targeted individuals. Elements included in this slide are communication type, strategies and activities, levels of stakeholder and action steps. Introducing our Communication Strategy And Action Plan For Different Level Of Stakeholder set of slides. The topics discussed in these slides are Communication Type, Stakeholder Level, Communication Approach. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Following slide highlights components of communication approach which are imperative to the success of project and stakeholder engagement. Elements included in this slide are transparency, communication channel selection, understanding stakeholder value, etc. Presenting our well structured Communication Strategy Fundamentals For Effective Stakeholder Engagement. The topics discussed in this slide are Ensure Transparency, Communication Channel Selection, Understand Stakeholders Value. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide represents stakeholder communication strategy effectiveness which organizations utilize to measure engagement objectives, plan gaps and build strategic workplace information distribution. Elements included in this slide are various performance indicators such as input output, outcome, etc. Introducing our Monitoring And Evaluation Of Stakeholder Communication Strategy Effectiveness set of slides. The topics discussed in these slides are Outcome Indicators, Output Indicators, Impact Indicators. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.