Powerpoint Templates and Google slides for Brand Strategy Positioning

The following slide outlines graphical representation of web traffic in four different months. It provides information about direct, referral, organic search, and marketing campaign traffic along with major observations. Present the topic in a bit more detail with this Poor Brand Awareness Amongst Developing Positioning Strategies Based On Market Research. Use it as a tool for discussion and navigation on Awareness, Audience, Observations. This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide outlines key performance indicator KPI dashboard that can assist marketers to evaluate brand performance on social media channels. The metrics covered are age group, gender, brand perception, branding themes, celebrity analysis, etc. Present the topic in a bit more detail with this Brand Analytics KPI Dashboard Developing Positioning Strategies Based On Market Research. Use it as a tool for discussion and navigation on Analytics, Brand, Organization. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide illustrates the graphs that provides key statistics on why brand extension is considered as famous marketing strategy. Statistics covered are related to rate of trial, conversion rate, repeat purchase rate and brand survival rate. Present the topic in a bit more detail with this Why Brand Extension Is A Popular Marketing Strategy Positioning A Brand Extension. Use it as a tool for discussion and navigation on Products, Brands, Customers. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide introduces the brand house strategy for using a single brand across multiple products and categories. It also includes some key benefits such as consistent visibility, increased brand equity, and drawback such as relative inflexibility, etc. Deliver an outstanding presentation on the topic using this Brand Portfolio Strategy And Architecture Branded House Strategy For Better Positioning. Dispense information and present a thorough explanation of Benefits, Drawbacks, Brand Equity, Master Brand using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases architecture which can help to launch new brand and organize them internally. It showcases two types of brand architecture that are branded house and house of brands for new product launch and gain market share. Increase audience engagement and knowledge by dispensing information using Brand Positioning And Launch Strategy Types Of Architecture For Launching Multiple MKT SS V. This template helps you present information on six stages. You can also present information on Branded House Architecture, House Of Brands Architecture, Launching Multiple Brands using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Deliver an outstanding presentation on the topic using this Column Chart Brand Positioning And Launch Strategy In New Market Segment MKT SS V. Dispense information and present a thorough explanation of Column Chart using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Present the topic in a bit more detail with this Financial Brand Positioning And Launch Strategy In New Market Segment MKT SS V. Use it as a tool for discussion and navigation on Financial. This template is free to edit as deemed fit for your organization. Therefore download it now.

Increase audience engagement and knowledge by dispensing information using Table Of Contents For Brand Positioning And Launch Strategy In New Market Segment MKT SS V. This template helps you present information on three stages. You can also present information on Brand Development Overview, Brand Development Strategies, Developing New Brand, Target Audience Identification using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases budget that should be allocated by organization to launch and promote new brand in the market. Its key elements are marketing research, website building, social media marketing, paid online ads, influencer marketing, email marketing etc. Deliver an outstanding presentation on the topic using this Brand Positioning And Launch Strategy Budget Allocation For Brand Development Activities MKT SS V. Dispense information and present a thorough explanation of Budget Allocation, Brand Development Activities, Influencer Marketing using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases brand color palette which can be used by organization to create positioning in the minds of customers and build brand credibility. It also showcases different color palette used by major companies to connect with customers. Deliver an outstanding presentation on the topic using this Brand Positioning And Launch Strategy Color Palette To Build Brand Identity MKT SS V. Dispense information and present a thorough explanation of Build Brand Identity, Creative Delicious, Enthusiasm Exciting, Success Courage using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases dashboard that can help organization to track the results of online brand marketing campaigns. Its key elements are leads breakdown,web traffic, lead to trial, organic search, website traffic, web users etc. Deliver an outstanding presentation on the topic using this Brand Positioning And Launch Strategy Dashboard To Track Online Brand Marketing MKT SS V. Dispense information and present a thorough explanation of Dashboard To Track, Online Brand, Marketing Campaigns, Social Media Channels using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases dashboard that can help organization to analyze and evaluate the website traffic after new brand launch. Its key elements are unique page views, average time on page, channel sessions, page views, bounce rate etc. Deliver an outstanding presentation on the topic using this Brand Positioning And Launch Strategy Dashboard To Track Traffic On Brand Website MKT SS V. Dispense information and present a thorough explanation of Dashboard To Track, Traffic On Brand Website, Channel Sessions, Bounce Rate using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The slide presents dashboard referring to impact created on customers and sales of organization after implying brand positioning strategies. The elements include NPS score, customers increased, sales growth rate, customer locations, customer distribution, leads generated, etc.Presenting our well structured Monthly Positive Impact After Implying Brand Positioning Strategies. The topics discussed in this slide are Increased Month, Customer Locations, Visitors Overview. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide highlights the problems related to current product positioning which showcases in graphical format depicting downgrading product sales and changing consumer trends.Deliver an outstanding presentation on the topic using this Problems Related To Current Product Positioning Brand Repositioning Strategy Meet Current. Dispense information and present a thorough explanation of Differentiation Visible, Tagline According, Meaningful using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Presenting this set of slides with name - B2b Marketing Strategy Showing Target Audience And Brand Positioning. This is a four stage process. The stages in this process are B2b Marketing Strategy, Business 2 Business Marketing Plan, B2B Commerce.

This is an editable three stages graphic that deals with topics like Engagement Strategies, Portfolio Management, Brand Positioning, Budget Planner to help convey your message better graphically. This product is a premium product available for immediate download, and is 100 percent editable in Powerpoint. Download this now and use it in your presentations to impress your audience.

Product positioning statement helps the organization to analyze how the brand is perceived by the customer. The following slide displays the product positioning statement, as it highlights the current positioning statement, product USP, Value that the product provides to the customer, product service category etc. Increase audience engagement and knowledge by dispensing information using Our Product Positioning Increasing Brand Awareness Messaging Distinction Strategy. This template helps you present information on two stages. You can also present information on Current Brand Positioning, Key Competitors, Market, Customer using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Mentioned slide shows positioning map of new brand as well as products coming under it. Here the product are positioned based on cost and quality. Increase audience engagement and knowledge by dispensing information using Product And Brand Positioning Map Effective Brand Building Strategy. This template helps you present information on two stages. You can also present information on Low In Quality, Low Cost, High In Quality, High Cost using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Following slide displays product price setting in order to build positive brand equity. It includes price information of competitors product and target price set by the firm. Increase audience engagement and knowledge by dispensing information using Setting Prices To Build Positive Brand Equity Effective Brand Building Strategy. This template helps you present information on five stages. You can also present information on Setting Prices To Build Positive Brand Equity using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Following slide displays product price setting in order to build positive brand equity. It includes price information of competitors product and target price set by the firm. Present the topic in a bit more detail with this Brand Strategy Framework Setting Prices To Build Positive Brand Equity. Use it as a tool for discussion and navigation on Setting Prices To Build Positive Brand Equity. This template is free to edit as deemed fit for your organization. Therefore download it now.

Mentioned slide shows positioning map of new brand as well as products coming under it. Here the product are positioned based on cost and quality. Present the topic in a bit more detail with this Product And Brand Positioning Map Brand Strategy Framework. Use it as a tool for discussion and navigation on Product And Brand Positioning Map. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide displays the brand positioning strategy of XYZ beauty brand which includes target customers, category leader, delivery results, etc. Increase audience engagement and knowledge by dispensing information using Cosmetic Company Pitch Deck Successful Beauty Brand Positioning Strategy. This template helps you present information on four stages. You can also present information on Target Customer, Quantify Value, Delivers Results using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers the brand message framework to convey the emotion behind the brand and explain the story of how it was founded, along with why the product service is essential and needed. It includes elements such as benefits, reasons to believe, proof positioning statement, brand story, voice and tone, etc. Introducing Message Framework For Appropriate Brand Positioning Brand Communication Strategy Ppt Themes to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Reasons To Believe, Brand Story, Position, using this template. Grab it now to reap its full benefits.

This slide covers the value proposition model to determine brand value. It includes elements such as product, services, gain creators, pain relievers, customer gains, pain points, customer jobs, etc. Present the topic in a bit more detail with this Value Proposition Canvas To Identify Brand Positioning Brand Communication Strategy Ppt Topics. Use it as a tool for discussion and navigation on Customer Gains, Customer Jobs, Pain Points. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers a checklist for developing a successful brand positioning strategy. It includes action steps such as resolving customer issues, district brand position, defining ideal user or high expectation customer, etc. Increase audience engagement and knowledge by dispensing information using Checklist For Building Effective Brand Positioning Strategy Effective Positioning Strategy Product. This template helps you present information on eight stages. You can also present information on Positioning, Strategy, Expectation using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding key brand positioning strategies. The positioning strategies are categorized based on value, quality, competitor, benefit, celebrity driven. Increase audience engagement and knowledge by dispensing information using Highlight Essential Brand Positioning Strategies Effective Brand Management. This template helps you present information on five stages. You can also present information on Brand Positioning, Celebrity Driven, Strategies using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers the role of the brand ladder in developing product positioning strategy. It includes ladder levels such as customer problems, product features, functional benefits, emotional benefits, etc. Present the topic in a bit more detail with this Understanding The Brand Ladder For Building Effective Positioning Effective Positioning Strategy Product. Use it as a tool for discussion and navigation on Positioning, Statement, Evolution. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding key brand positioning strategies. The positioning strategies are categorized based on value, quality, competitor, benefit, celebrity driven. Present the topic in a bit more detail with this Highlight Essential Brand Positioning Strategies Ppt Powerpoint Presentation Summary Rules. Use it as a tool for discussion and navigation on Brand Positioning, Competitor Based, Positioning Strategies. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding key brand positioning strategies. The positioning strategies are categorized based on value, quality, competitor, benefit, celebrity driven. Introducing Guide For Managing Brand Effectively Highlight Essential Brand Positioning Strategies to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Quality Based Brand Positioning, Competitor Based Brand Positioning, Benefit Based Brand Positioning, using this template. Grab it now to reap its full benefits.

Purpose of this slide is to showcase steps that can be used by companies to develop an effective brand positioning strategy. Steps covered are related to product overview, ideal customer profile, competitive analysis, positioning statement and map, brand communication.Introducing Steps To Create A Brand Positioning Strategy Guide For Positioning Extended Brand Branding to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Emotional Benefits, Performing Customer, Conduct Competitive, using this template. Grab it now to reap its full benefits.

This slide covers a checklist for developing a successful brand positioning strategy. It includes action steps such as resolving customer issues, district brand position, defining ideal user or high expectation customer, etc. Introducing Checklist For Building Effective Brand Positioning Strategy Successful Product Positioning Guide to increase your presentation threshold. Encompassed with eight stages, this template is a great option to educate and entice your audience. Dispence information on Positioning, Strategy, Marketing, using this template. Grab it now to reap its full benefits.

This slide covers a checklist for developing a successful brand positioning strategy. It includes action steps such as resolving customer issues, district brand position, defining ideal user or high expectation customer, etc. Increase audience engagement and knowledge by dispensing information using Checklist For Building Effective Brand Positioning Strategy Steps For Creating A Successful Product. This template helps you present information on one stages. You can also present information on Resolve Customer Issues, Consistent Branding, Marketing Strategy, Expectations Customer using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding key brand positioning strategies. The positioning strategies are categorized based on value, quality, competitor, benefit, celebrity driven. Increase audience engagement and knowledge by dispensing information using Highlight Essential Brand Positioning Strategies Core Element Of Strategic. This template helps you present information on five stages. You can also present information on Based Brand Positioning, Benefit Based Brand Positioning using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding key brand positioning strategies. The positioning strategies are categorized based on value, quality, competitor, benefit, celebrity driven. Increase audience engagement and knowledge by dispensing information using Highlight Essential Brand Positioning Strategies Brand Personality Enhancement. This template helps you present information on five stages. You can also present information on Brand Positioning, Quality Based, Brand Positioning using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The purpose of this slide is to find the right place for a brand in the marketplace as well consumers mind. This includes quality positioning, value or price positioning, and competitor-based positioning. Introducing our premium set of slides with Brand Positioning Bullseye Framework Strategies. Elucidate the three stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Quality Positioning, Value Or Price Positioning, Competitor Based Positioning. So download instantly and tailor it with your information.

This slide covers the brand message framework to convey the emotion behind the brand and explain the story of how it was founded, along with why the product or service is essential and needed. It includes elements such as benefits, reasons to believe, proof positioning statement, brand story, voice and tone, etc. Deliver an outstanding presentation on the topic using this Message Framework For Appropriate Brand Positioning Developing An Effective Communication Strategy. Dispense information and present a thorough explanation of External, Internal, Brand Story, Voice And Tone using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide covers the value proposition model to determine brand value. It includes elements such as product, services, gain creators, pain relievers, customer gains, pain points, customer jobs, etc. Present the topic in a bit more detail with this Value Proposition Canvas To Identify Brand Positioning Developing An Effective Communication Strategy. Use it as a tool for discussion and navigation on Value Map, Customer Profile, Advanced Technology. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers the positioning strategy formulated on the basis of product application. It includes positioning strategy of products such as Johnsons and Axe, etc. Increase audience engagement and knowledge by dispensing information using Application Based Brand Positioning Strategy Brand Launch Plan Ppt Topics. This template helps you present information on one stage. You can also present information on Application Based, Brand Positioning, Strategy using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers a positioning strategy formulated on the basis of product characteristics. It also includes the positioning strategies of Toyota, Porsche, etc. Present the topic in a bit more detail with this Brand Characteristics Based Positioning Strategy Brand Launch Plan Ppt Professional. Use it as a tool for discussion and navigation on Brand Characteristics Based, Positioning Strategy, Performance. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers a positioning strategy formulated on the basis of competitors. It also includes examples with strategy details such as differentiation strategy, superior brand awareness, etc. Introducing Competitor Based Brand Positioning Strategy Brand Launch Plan Ppt Topics to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Product, Marketing, Positioning Strategy, using this template. Grab it now to reap its full benefits.

This template covers the positioning strategy on the basis of product price. It includes impact and examples of strategy with details such as lower cost competitors, declining market share, etc. Increase audience engagement and knowledge by dispensing information using Price Based Brand Positioning Strategy Brand Launch Plan Ppt Brochure. This template helps you present information on three stages. You can also present information on Market Share, Price Based Brand, Positioning Strategy using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers the positioning strategy based on product quality. It includes impacts and examples of strategy along with details such as food sources, significant market share, etc. Introducing Quality Based Brand Positioning Strategy Brand Launch Plan Ppt Icons to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Quality Based, Brand Positioning, Strategy, using this template. Grab it now to reap its full benefits.

Presenting Brand Positioning Strategy In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase six stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Brand Positioning Strategy. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Purpose of this slide is to showcase steps that can be used by companies to develop an effective brand positioning strategy. Steps covered are related to product overview, ideal customer profile, competitive analysis, positioning statement and map, brand communication. Introducing Brand Extension And Positioning Steps To Create A Brand Positioning Strategy Ppt Formats to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Product, Performing Customer, Develop A Positioning, using this template. Grab it now to reap its full benefits.

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This slide shows brand positioning framework with multiple techniques. It provides information such as identify, illuminate, recognize, understand, competitive threat, brand attributes, etc. Introducing our Brand Positioning Model With Key Strategies set of slides. The topics discussed in these slides are Brand Positioning, Key Strategies, Competitive Threat. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide shows marketing techniques used in brand positioning framework. It provides information such as awareness, position, knowledge, experience and loyalty along with key strategies to implement in each stage. Presenting our set of slides with name Brand Positioning Model With Marketing Strategies. This exhibits information on five stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Brand Experience, Brand Knowledge, Brand Position, Brand Awareness.

This slide covers a checklist for developing a successful brand positioning strategy. It includes action steps such as resolving customer issues, district brand position, defining ideal useror high expectation customer, etc. Present the topic in a bit more detail with this Checklist For Building Effective Brand Positioning Strategy Positioning Strategies To Enhance. Use it as a tool for discussion and navigation on Resolve Customer, Distinct Brand, Define Ideal. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers the role of the brand ladder in developing product positioning strategy. It includes ladder levels such as customer problems, product features, functional benefits, emotional benefits, etc.Introducing Understanding The Brand Ladder Positioning Strategies To Enhance Product Marketing to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Positioning Statement, Emotional Benefits, Functional Benefits , using this template. Grab it now to reap its full benefits.

Brand positioning statement helps the organization to analyze how the brand is perceived by the customer. The following slide displays the product positioning statement, as it highlights the current positioning statement, product USP, Value that the product provides to the customer, product service category etc. Introducing How To Position Our Brand Differentiation Strategy How To Outshine to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Current Brand Positioning, Customer, Position Our Brand, using this template. Grab it now to reap its full benefits.

This slide introduces the brand house strategy for using a single brand across multiple products and categories. It also includes some key benefits such as consistent visibility, increased brand equity, and drawback such as relative inflexibility, etc. Present the topic in a bit more detail with this Branded House Strategy For Better Positioning Brand Portfolio Strategy Guide. Use it as a tool for discussion and navigation on Brand Across, Products And Categories, Consistent Visibility. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide briefly introduces a high-end prestige brand supplying high-priced items to instill a sense of prestige in the customers minds. It also covers the example of the tata brand portfolio. Introducing High End Prestige Brand For Better Positioning Brand Portfolio Strategy Guide to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Automotive, Hotels And Reality, Retail, using this template. Grab it now to reap its full benefits.

This slide provides information regarding management of brand verbal identity through positioning and messaging by depicting the value delivered to customers through offerings. It includes positioning statement, tone of voice, target audience, brand promise, etc. Deliver an outstanding presentation on the topic using this Brand Strategy Toolkit For Marketers Branding Brand Positioning And Messaging Framework To Manage Verbal Identity. Dispense information and present a thorough explanation of Key Benefits, Services, Income Consumers using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding key brand positioning strategies. The positioning strategies are categorized based on value, quality, competitor, benefit, celebrity driven. Increase audience engagement and knowledge by dispensing information using Brand Strategy Toolkit For Marketers Branding Demonstrating Essential Brand Positioning Strategies. This template helps you present information on five stages. You can also present information on Quality Based Brand Positioning, Value Based Brand Positioning, Competitor Based Brand Positioning using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide demonstrates checklist for brand positioning used by organisation to build efficient and decision making strategies. The checklist includes elements of good positioning such as clear marketing message, relevance to audience, uniqueness, customer validation etc. along with compliance and remarks. Introducing our Brand Positioning Checklist Building Effective Strategy For Startups set of slides. The topics discussed in these slides are Brand Positioning Checklist, Building Effective, Strategy For Startups. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Following slide demonstrates brand positioning framework assisting organizations to gain large marketplace and customer loyalty. This slide contains information about brand core, positioning and persona. Presenting our set of slides with name Brand Positioning Strategy Framework For Competitive Advantage. This exhibits information on three stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Brand Core, Brand Positioning, Brand Persona.

Introducing our premium set of slides with name Brand Positioning Strategy Icon To Expand Market. Ellicudate the three stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Brand Positioning Strategy, Icon To Expand Market. So download instantly and tailor it with your information.

This slide demonstrates brand positioning strategy map to provide information about link between consumers brand perception and business performance. The slide represents four quadrants with features such as unconventional, aspirational, peripheral and mainstream. Presenting our set of slides with name Centrality Distinctiveness Brand Positioning Strategy Map. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Unconventional, Aspirational, Peripheral, Mainstream.

Introducing our premium set of slides with name Establishing Effective Brand Positioning Strategy Icon. Ellicudate the three stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Establishing Effective Brand, Positioning Strategy Icon. So download instantly and tailor it with your information.

This slide provides information regarding class of positioning strategies which assist organizations in providing clear brand perception to audience. Types of strategies are based on consumer, competitor, category, benefit, price, attribute and prestige. Presenting our set of slides with name Key Brand Positioning Strategy For Product Owners. This exhibits information on seven stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Consumer, Competitor, Category, Benefit, Price.