Powerpoint Templates and Google slides for B2b Sales

Introducing Sales Improvement Strategies For B2c And B2b Ecommerce Website Table Of Contents to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Evaluating Strategies, Ecommerce Sales, Shipping Cost, using this template. Grab it now to reap its full benefits.

This slide showcases strategies that can help organization to reduce the shipping time of products. It includes local warehouse, stock management, dropshipping and AI to forecast demand. Increase audience engagement and knowledge by dispensing information using Sales Improvement Strategies For B2c And B2b Strategies To Decrease Ecommerce. This template helps you present information on five stages. You can also present information on Local Warehouse, Stock Management, Dropshipping using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases sharing customers to influencer customer for purchasing the product and increase ecommerce website sales. Organization can share customer testimonials through social media, emails and paid ads. Present the topic in a bit more detail with this Sharing Customer Testimonials Sales Improvement Strategies For B2c And B2b Ecommerce. Use it as a tool for discussion and navigation on Social Media, Customer Reviews, Meta Description. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide showcases strategies that can help organization to reduce the ecommerce shipping expenses. It includes multiple courier partners, logistics aggregator and prepaid shipping. Deliver an outstanding presentation on the topic using this Strategies To Decrease Ecommerce Sales Improvement Strategies For B2c And B2b. Dispense information and present a thorough explanation of Multiple Courier Partners, Logistics Aggregator, Prepaid Shipping using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases strategies that can help organization to increase sales of ecommerce website. Key strategies include email marketing, shipment optimization, website optimization, sharing social proof and social media marketing. Introducing Strategies To Increase Sales Sales Improvement Strategies For B2c And B2b Ecommerce to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Website Optimization, Shipment Optimization, Email Marketing, using this template. Grab it now to reap its full benefits.

This slide showcases strategies that can be implemented by organization to reduce cart abandonment rate. Key strategies include offer guest checkout, include progress indicators, optimize page load speed and live chat support. Deliver an outstanding presentation on the topic using this Strategies To Reduce Ecommerce Sales Improvement Strategies For B2c And B2b. Dispense information and present a thorough explanation of Guest Checkout, Progress Indicators, Page Load Speed using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Introducing Table Of Contents Sales Improvement Strategies For B2c And B2b Ecommerce Website to increase your presentation threshold. Encompassed with seven stages, this template is a great option to educate and entice your audience. Dispence information on Ecommerce Sales Growth, Organization Ecommerce Website, Sales Ecommerce Website, using this template. Grab it now to reap its full benefits.

Increase audience engagement and knowledge by dispensing information using Timeline Sales Improvement Strategies For B2c And B2b Ecommerce Website. This template helps you present information on five stages. You can also present information on Timeline using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases different type of emails that can be sent to customer for increasing ecommerce sales. It includes welcome, discount or promo, abandoned cart, discount emails and reengagement mails. Introducing Types Of Emails To Boost Sales Improvement Strategies For B2c And B2b Ecommerce to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Welcome Mails, Cart Emails, Reengagement Mails, using this template. Grab it now to reap its full benefits.

This slide showcases types of advertisements that can help organization to promote ecommerce products on social media. It includes photo ads, video ads, stories ads and messenger ads. Deliver an outstanding presentation on the topic using this Types Of Social Media Paid Advertisement Sales Improvement Strategies For B2c And B2b. Dispense information and present a thorough explanation of Stories Ads, Video Ads, Photo Ads using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Increase audience engagement and knowledge by dispensing information using Venn Diagram Sales Improvement Strategies For B2c And B2b Ecommerce Website. This template helps you present information on three stages. You can also present information on Venn Diagram using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases website popups that can help organization to collect mails for email marketing. It can help company to retarget website visitors and increase lead conversion rate. Present the topic in a bit more detail with this Website Popups To Collect Mails Sales Improvement Strategies For B2c And B2b Ecommerce. Use it as a tool for discussion and navigation on Email Popups, Test Time, Showcases Popups. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide showcases ABC analysis that can help organization in arranging inventory for warehouse. This can help organization to manage different class of products and reduce inventory management cost. Deliver an outstanding presentation on the topic using this ABC Analysis For Warehouse Management Sales Improvement Strategies For B2c And B2b. Dispense information and present a thorough explanation of Sales Frequency, Sales Frequency, Packing Desk using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Introducing 30 60 90 Days Plan Sales Improvement Strategies For B2c And B2b Ecommerce Website to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on 30 Days Plan, 60 Days Plan, 90 Days Plan, using this template. Grab it now to reap its full benefits.

Introducing Agenda For Sales Improvement Strategies For B2c And B2b Ecommerce Website to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Agenda, Sales Improvement Strategies, B2c And B2B, Ecommerce Website, using this template. Grab it now to reap its full benefits.

This slide showcases strategies that can help organization to automate the shipping process of ecommerce website. It includes integrate fulfilment and ecommerce platforms, use ERP, setup reorder points and setup automated shipment tracking. Increase audience engagement and knowledge by dispensing information using Automating Shipping Process To Fasten Sales Improvement Strategies For B2c And B2b. This template helps you present information on five stages. You can also present information on Ecommerce Platforms, Reorder Points, Resource Planning using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases benefit of optimizing ecommerce website for mobile platform. It includes Increases average time on site, improved website speed and increase in visitor engagement. Introducing Benefit Of Mobile Website Optimization Sales Improvement Strategies For B2c And B2b to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Time On Site, Speed On Mobile, Visitor Engagement, using this template. Grab it now to reap its full benefits.

This slide showcases benefits of customer service and query resolution for ecommerce website website owners. Customer service influences the buying decision and helps to increase customer loyalty. Increase audience engagement and knowledge by dispensing information using Benefit Of Providing Customer Services Sales Improvement Strategies For B2c And B2b. This template helps you present information on three stages. You can also present information on Buying Decision, Brand Loyalty, Loyal Customer using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases budget allocation for implementing strategies to increases ecommerce sales. Its key elements are google ads, social media marketing, mobile marketing, email marketing and search engine optimization. Deliver an outstanding presentation on the topic using this Budget Allocation To Increase Sales Improvement Strategies For B2c And B2b. Dispense information and present a thorough explanation of Google Ads, Social Media Marketing, Mobile Marketing using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases calendar that can help organization to schedule mails for conducting email marketing for ecommerce website. It showcases calendar for a period of one week. Present the topic in a bit more detail with this Calendar To Schedule Emails Sales Improvement Strategies For B2c And B2b Ecommerce. Use it as a tool for discussion and navigation on Calendar, Schedule Emails, Ecommerce Marketing. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide showcases checklist that can help organization to conduct and manage search engine optimization of ecommerce website. Its key components are basic SEO, technical SEO, keyword research, on page SEO and link building. Introducing Checklist For Conducting SEO Sales Improvement Strategies For B2c And B2b Ecommerce to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Basic SEO, Technical SEO, Keyword Research, using this template. Grab it now to reap its full benefits.

This slide showcases comparison of different social media platforms for promoting ecommerce products. Its key elements are platform, demographics, strategies for ecommerce sales and cons. Increase audience engagement and knowledge by dispensing information using Comparison Of Different Social Media Sales Improvement Strategies For B2c And B2b. This template helps you present information on four stages. You can also present information on Platform, Demographics, Ecommerce Sales using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers business to business sales outreach plan to increase customer acquisition rate and customer retention rate. The plan includes key elements such as objectives, action plan, target dates and status. Introducing our B2B Sales Outreach Action Plan set of slides. The topics discussed in these slides are Customer Acquisition Rate, Improve Customer Retention Rat, Churn Rate. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide mentions 7 step sales process for B2B Businesses. It includes Preparation, Prospecting, Need Assessment, Pitch, Handling Objections, Closing and Follow Up. Introducing our premium set of slides with 7 Steps Sales Process For B2b Business. Ellicudate the seven stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Preparation, Prospecting, Need Assessment. So download instantly and tailor it with your information.

This slide showcases B2B SaaS sales process to track down the path of a potential clients from the time they discover the brand till the purchase. It also includes prospection, discovery, removing of objections, scheduling, demo, etc. Presenting our set of slides with B2B SAAS Sales Process Flow Chart. This exhibits information on one stage of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Remove Objections, Prospecting Lead Qualification, Process Flow Chart.

This slide provides insight about sales scorecard by various channels which can be used by business to identify best marketing platform for business. It includes channels such as email marketing, event marketing, online marketing and social media marketing. Introducing our B2B Sales Performance Scorecard By Different Channels set of slides. The topics discussed in these slides are Conversion, Sales, Targets, Different Channels. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Presenting our set of slides with B2b Marketing Campaign Icon To Increase Product Sales. This exhibits information on three stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on B2b Marketing Campaign, Increase Product Sales.

This slide provides information regarding B2B buyer handling workforce and incentive plan to manage B2B account management and retain existing talented workforce. Present the topic in a bit more detail with this Managing B2B Buyer Handling Workforce And Incentive Plan Optimizing Sales Enablement. Use it as a tool for discussion and navigation on Managing, Buyer, Plan. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding key people involved in dedicated B2B account managing team such as executive sponsor, marketer, marketing sales operations, B2B account executive head, etc. Increase audience engagement and knowledge by dispensing information using Optimizing Sales Enablement Addressing Key People Involved In Dedicated B2B Account Managing Team. This template helps you present information on seven stages. You can also present information on Account, Managing, Team using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding effective communication among B2B buyer management team through weekly updates, monthly and quarterly review meetings. Present the topic in a bit more detail with this Optimizing Sales Enablement Ensuring Effective Communication Among B2B Buyer Management Team. Use it as a tool for discussion and navigation on Effective, Communication, Management. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding statistics associated with B2B sales enablement platform utilized in terms of content usage, rise in conversions, sales growth, etc. Present the topic in a bit more detail with this Optimizing Sales Enablement Statistics Associated With B2B Sales Enablement Platform Utilized. Use it as a tool for discussion and navigation on Statistics, Enablement, Platform. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding various steps of implementing B2B sales enablement. It includes steps related to assigning suitable leaders in charge, develop culture of alignment, etc. Introducing Optimizing Sales Enablement Steps To Deploy Effective B2B Sales Enablement to increase your presentation threshold. Encompassed with seven stages, this template is a great option to educate and entice your audience. Dispence information on Deploy, Effective, Sales, using this template. Grab it now to reap its full benefits.

This slide provides information regarding the relevancy of B2B sales enablement across firms. The benefits include rapid access to things required for entire buyers journey, access of performance data and insights, etc. Introducing Optimizing Sales Enablement Why Modern B2B Sales Enablement Is Essential to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Enablement, Sales, Essential, using this template. Grab it now to reap its full benefits.

This slide provides information regarding key concerns face by sales team in managing B2B buyer in terms of buyer getting disconnected with sales team, sales representatives unable to add value to purchase processes, rise in sales enablement spending. Increase audience engagement and knowledge by dispensing information using Addressing Key Concerns Faced By Sales Team In B2b Demand Generation. This template helps you present information on three stages. You can also present information on Percentage Buyers, Representatives Adding using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding overall cost associated to B2B demand generation optimization and sales enablement initiatives such as training expenses, social media campaigns execution costs, etc. Present the topic in a bit more detail with this Overall Cost Associated To B2b Demand Generation Optimization And Sales Enablement Initiatives. Use it as a tool for discussion and navigation on Base Salaries, Commission Incentives. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide represents marketing campaign plan for ecommerce website with aim to increase sales revenue and brand search. It includes flash sales, SEO, lower cart abandonment rate etc. Present the topic in a bit more detail with this Promotion Campaign Plan To Enhance Sales Revenue B2b E Commerce Platform Management. Use it as a tool for discussion and navigation on Promotion, Revenue, Abandonment. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide represents marketing campaign plan for ecommerce website with aim to increase sales revenue and brand search. It includes flash sales, SEO, lower cart abandonment rate etc. Introducing Promotion Campaign Plan To Enhance Sales Implementing B2B Marketing Strategies Mkt SS to increase your presentation threshold. Encompassed with Three stages, this template is a great option to educate and entice your audience. Dispence information on Campaign, Responsible Owner, using this template. Grab it now to reap its full benefits.

This slide covers process for increasing efficiency of sales and marketing lead generation process. It involves steps such as analysis and planning, research, messaging, pre targeting, landing pages and reporting. Introducing Seven Steps Process For Effective Sales Lead Implementing B2B Marketing Strategies Mkt SS to increase your presentation threshold. Encompassed with Seven stages, this template is a great option to educate and entice your audience. Dispence information on Reporting, Research, Messaging, using this template. Grab it now to reap its full benefits.

This slide showcases phases of sales conducted in business. This template focuses on converting business prospects into paying clients. It includes information related to customer awareness, evaluation, engagement, purchase, etc.Introducing our premium set of slides with Stages Of B2b Sales Lead Status Progression. Ellicudate the six stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Prospects Conduct, Research Marketing, Personal Connection. So download instantly and tailor it with your information.

This slide presents tools for B2B sales communication strategy helpful in making communications highly targeted and efficient and enhancing customer acquisition. It includes tools such as website, social media, lead generation and technology Presenting our set of slides with Tools For B2B Sales Communication Strategy. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Communication, Strategy, Website.

Presenting our B2b Sales Apps In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases five stages. It is useful to share insightful information on B2b Sales Apps This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Presenting B2B Direct Sales In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase four stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like B2B Direct Sales. This well structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

This slide represents marketing campaign plan for ecommerce website with aim to increase sales revenue and brand search. It includes flash sales, SEO, lower cart abandonment rate etc. Present the topic in a bit more detail with this Promotion Campaign Plan To Enhance Sales Revenue Electronic Commerce Management In B2b Business. Use it as a tool for discussion and navigation on Promotion, Revenue, Abandonment. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide represents marketing campaign plan for ecommerce website with aim to increase sales revenue and brand search. It includes flash sales, SEO, lower cart abandonment rate etc. Present the topic in a bit more detail with this B2b E Commerce Business Solutions Promotion Campaign Plan To Enhance Sales Revenue. Use it as a tool for discussion and navigation on Abandonment, Revenue, Promotion. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide illustrates business to business sales communication strategies which can be used by managers to increase client retention rate. It includes strategies such as email communication, digital marketing, content marketing and social media marketing. Introducing our premium set of slides with Sales Communication Strategies To B2B Firms Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Digital Marketing Communication, Social Media Communication, Email Communication . So download instantly and tailor it with your information.

Presenting our B2B Sales Consulting In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases three stages. It is useful to share insightful information on B2B Sales Consulting. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

The following slide showcases different offline marketing tactics which will assist business to business B2B marketers to increase the organizational revenue. Billboards, print ads, and flyers are the key offline marketing strategies which are outlined in the slide along with their projected benefits. Deliver an outstanding presentation on the topic using this Other Offline Marketing Strategies To Increase Sales B2B Marketing Strategies For Service MKT SS V. Dispense information and present a thorough explanation of Expected Benefits, Marketing Strategies, Increase Sales using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Presenting our B2B Sales Jobs In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases five stages. It is useful to share insightful information on B2B Sales Jobs. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

This slide exhibits major challenges relating to business to business e-commerce sales and solutions to tackle these challenges. It includes challenges such as complex procurement processes, limited payment terms, shipping constraints, and a long buying process. Presenting our set of slides with B2b Ecommerce Sales Pain Points. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Complex Procurement Processes, Limited Payment Terms, B2b Buying Process.

This slide provides issues faced by the sales representative in business to business which leads to poor sales performance and poor leadership. It includes issues such as wrong prospects, miscommunication between departments, and lack of training to sales representatives. Introducing our B2b Sales Pain Points To Improve Performance set of slides. The topics discussed in these slides are Major Problems, Time Management Problem, Miscommunication Between Departments. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide presents sales objection categories in B2B and response solutions, helpful in solving hurdles for brands to close deals with potential businesses. It includes objections in categories such as budget, authority, need and time. Introducing our premium set of slides with B2B Sales Objection Frameworks And Response Solutions. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Budget, Authority, Sales Objection, Frameworks. So download instantly and tailor it with your information.

This slide presents response actions for various types of sales objections, helpful in achieving conversation power and determining solutions for different situations. It includes objections such as lack of need, urgency, trust and money. Introducing our premium set of slides with Response Actions For B2B Sales Objections. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Lack Of Urgency, Lack Of Trust, Lack Of Money, Lack Of Need. So download instantly and tailor it with your information.

This coloured PowerPoint Illustration is perfect for B2B Sales Management presentations. It is a professional, modern design that will help to communicate your message in an engaging way. It is easy to use and will add a touch of style to your slides.

Introducing our B2B Sales Channel Strategy Icon set of slides. The topics discussed in these slides are B2B Sales Channel, Strategy Icon. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

The following slide showcases business to business marketing techniques to trigger purchases and attain customer loyalty. It includes elements such as free trails, buy back allowance, free merchandise, trade buying allowance etc.Introducing Most Common B2b Sales Promotion Ideas Implementing Integrated Marketing MKT SS to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Offering Opportunities, Purchases Specific, Relationships Customers, using this template. Grab it now to reap its full benefits.

This slide presents B2B lead generation activities in sales that brands use to generate revenue through potential customers and grow business through demand generation. It includes cold calling, outbound emails, social selling and sales cadence. Introducing our premium set of slides with B2B Lead Generation Activities In Sales Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Cold Calling, Outbound Email, Social Selling, Sales Cadences So download instantly and tailor it with your information.

This slide presents B2B lead generation benefits for sales, that help brands in improving conversions and customer acquisitions. It includes market coverage, accurate data availability, high conversion rate and strong sales pipeline. Presenting our well structured B2B Lead Generation Benefits For Sales The topics discussed in this slide are Accurate Data Availability, High Conversion Rate, Strong Sales Pipeline. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

Presenting B2b Sales Operations In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase Three stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like B2b Sales Operations. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Presenting our set of slides with Icon Showcasing B2B Sales Pursuit Strategy Plan. This exhibits information on three stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Icon Showcasing, B2B Sales Pursuit, Strategy Plan.

This slide showcases approached adopted to create sales pursuit plan for B2B startup which helps improve resource utilization. It provides information regarding business mission, employee objectives, functional components and compliance standards. Introducing our Key Approaches For Developing B2B Sales Pursuit Plan set of slides. The topics discussed in these slides are Business Mission, Employee Objectives, Functional Components. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.