Strengthen the brand image of a railway company case competition powerpoint presentation slides

Slide 1: This is the cover slide for Strengthen the Brand Image of a Railway Company PowerPoint presentation.
Slide 2: This is the Agenda slide for Strengthen the Brand Image of a Railway Company PowerPoint presentation.
Slide 3: This is the table of contents slide that lists out all the essential elements covered in the deck.
Slide 4: This slide shows Current Situation Overview
Slide 5: The slide provides brief overview of the company including business details, key facts (founded year, CEO name, employee count, revenue etc.), mission and vision statements etc.
Slide 6: The slide provides six years graph (2014-2019) of total passenger kilometers, that travelers have covered through ABC railway’s trains. Additionally, it provides key details (CAGR growth rate and reason behind the decline of kilometres) and other key facts related to ABC railway
Slide 7: The slide provides five years graphs of major KPIs (key performance indicators), which might help the company to track its performance. Covered KPIs include revenue, total passengers, operating income, customer satisfaction rate etc.
Slide 8: The slide shows the table analysis of key steps (strategies) which the company required to overcome the challenge. In the table total seven core strategies are analyzed based on four parameters (Increase train time, improve satisfaction rate, financial impact, and strengthen brand image) and from those seven top three strategies are finalized which the company will implement.
Slide 9: This slide shows Problems and Strategic Solutions.
Slide 10: The slide explains the Station Commercialization Strategy of the company. Under this, the slide covers major objective, strategic steps, and final impact of the strategy
Slide 11: The slide explains the Technology Investment Strategy of the company. Under this, the slide covers major objective, strategic steps, and final impact of the strategy.
Slide 12: The slide explains the key features of the company’s new application – DiziRailway. Key features explains in the slide are related to integration with existing system, seat reservation, and real time tracking.
Slide 13: This slide shows the benefits of Digitalization for customers and the company.
Slide 14: The slide explains the marketing and branding strategy of the company. Under this, the slide covers major objective, strategic steps, and final impact of the strategy.
Slide 15: The slide shows the pie chart presentation of percentage share of all modes of transportations (Trains, Passenger cars, Other – motor, buses etc.), that travelers used to commute. Additionally, it provides key details related to company’s strategic plan to attract new customers.
Slide 16: The slide explains the new marketing campaign, which the company has introduced to attract new customers. It includes target customers, catchy slogans, and modes of advertisement.
Slide 17: The slide explains the two methods of online marketing, that the company has used to attract more customers. Two methods include social media marketing (on Facebook, Instagram, and twitter etc.) and website marketing (on the company’s website).
Slide 18: The slide shows the pie chart presentation of key drivers of customer satisfaction including train punctuality, traffic information, safety, services, product prices etc. Additionally, it mentions the key measures to improve customer satisfaction.
Slide 19: The slide shows the result of a survey regarding the things that comes to people mind when they think about the company. The slide show the bar chart presentation of the responses along with key details related to chart.
Slide 20: The slide shows the key things which the company needs to focus while repositioning the company’s brand in front of customers. It also provides the key points related to company’s old perception in customers’ mind.
Slide 21: This slide shows strategy implementation and track success rate.
Slide 22: The slide shows the timeline of key steps taken (or the steps which the company will take) related to implementation of the strategy in order to increase the total passenger and total number of passenger kilometres.
Slide 23: The slide shows the next ten years plan of the company to attract more customers. Long term plans is related to infrastructure (new trains and stations), product portfolio (product classification) and product price (ticket price differentiation).
Slide 24: The slide shows the forecasted value of key performance indicators (KPIs) from 2021 to 2024, which will help the company to track the success rate of implemented strategy. Major KPIs include revenue, operating income, total passengers, number of trains, customer satisfaction level etc.
Slide 25: The slide shows the estimation of major costs involved in the next five years (2021-2025) for implementing the strategies (R&D investment strategy, Station Commercialization Strategy, and marketing strategy).
Slide 26: The slide shows the major risk associated with strategy implementation. Additionally, it provides the level of the risk (low, medium, high) and key strategies/steps for mitigating the risk.
Slide 27: This slide shows Forecast- Post Strategy Implementation.
Slide 28: The slide provides six years graph (2021-2026 – forecasted number) of total passenger kilometers that travelers have covered through ABC railway’s trains. Additionally, it provides key details (CAGR growth rate and key strategies) and company’s targets for 2024.
Slide 29: The slide shows the line graph comparison of forecasted number of passenger kilometer in three different market scenarios ( Positive, Average and Negative). The value is provided for the six years (2019-2024), along with CAGR in each scenario.
Slide 30: The slide provides five years graphs (2020F-2024F – forecasted number) of major KPIs (key performance indicators), that might help to track the performance of ABC Railway. Covered KPIs include Revenue, Total Passengers, operating income, customer satisfaction rate etc.
Slide 31: This slide introduces the Dashboards.
Slide 32: This slide showcases the dashboard - Railway company overview.
Slide 33: This slide showcases the Major KPIs (Key Performance Indicators) of a Railway company.
Slide 34: This slide Positive train control Implementation by Freight and Passenger trains.
Slide 35: This is an Icons Slide. Use it as per your needs.
Slide 36: This is an Additional Slide.
Slide 37: This is Our Mission slide to state your Mission, Vision and Goal.
Slide 38: This is an About Us slide that can be used to give a brief overview of the company.
Slide 39: This is a Timeline slide that can be used to present chronological sequence of events.
Slide 40: This is a Circular Process slide that can be used to present continous sequence of events.
Slide 41: This is a Roadmap slide that can be used to present series of events.
Slide 42: This is a Line Chart slide that can be used to compare different products.
Slide 43: This is a Graphs and Charts slide that can be used to compare data pertaining to different years.
Slide 44: This is a Venn Diagram slide that can be used to compare three different elements.
Slide 45: This is Our Target slide that can be used to present your organization's targets.
Slide 46: This is a Comparison slide that can be used to conduct a comparative analysis between different elements.
Slide 47: This is our team slide with name and designation to fill.
Slide 48: This is Thank You slide for acknowledgment. You can share your contact details here.