Strategic brand management process powerpoint presentation slides

Slide 1: This slide introduces Strategic Brand Management Process. Add company initials here to get started.
Slide 2: This is Our Agenda slide to state company agenda.
Slide 3: This is What is A Brand? slide. It showcases a flow chart of Brand with the following sub headings- Research And Development, Product Line, Internal Culture, Consumer Segmentation.
Slide 4: This slide showcases the Difference Between A Brand And A Product.
Slide 5: This is What Is Brand Equity? slide with a flow chart. It consists of the following- Brand Equity, Availability, Loyalty, Association, Awareness, Preference, Image & Personality, Familiarity.
Slide 6: This slide showcases the Branding Approach with icons and following points- Strategic Thinking, Brand Plans, Inspire Smart Execution, Define Brand, Analyze Performance.
Slide 7: This slide displays Competitive & Market Analysis in a circular image form.
Slide 8: This is Target Market (Determine Your Brand’s Target Audience) slide in people silhouttes and target imagery to go with.
Slide 9: This is Understanding The Target Market slide as per the following- Behavioral, Demographic, Psychographic, Geographical. State market segmentation on the basis of these parameters.
Slide 10: This is Geographic Segmentation slide to show segmentation on a world map image.
Slide 11: This slide displays Geographic Segmentation on a world map image.
Slide 12: This is Demographic Segmentation slide in people silhouttes.
Slide 13: This slide shows Psychographic Segmentation with a mind map imagery and text boxes.
Slide 14: This slide showcases Behavioral Segmentation.
Slide 15: This is another slide showing Behavioral Segmentation in a flow chart.
Slide 16: This slide shows Target Market Size & Growth with imagery.
Slide 17: This is Market Profitability slide showing Porter's Five Forces. This includes- Threat of new entrants, Bargaining power of buyers, Bargaining power of suppliers, Threat of substitutes, Degree of rivalry.
Slide 18: This slide showcases Market Trends in charts and graphs.
Slide 19: This slide states Key Success Factors in a circular image form.
Slide 20: This is a Competitor Analysis Template slide. State criteria and competiotor name in the given table.
Slide 21: This slide showcases Competitor Analysis Graph with respect to Brands.
Slide 22: This is SWOT Analysis slide with their respective icons.
Slide 23: This slide showcases Competitor Positioning with Gaining Market Share and Losing Market Share.
Slide 24: This is Building Block of The Brand Architecture slide in lego box image form.
Slide 25: This slide displays Brand Product with creative imagery.
Slide 26: This slide showcases Brand Mission Statement with imagery. State company vision, mission, goals and strategies here.
Slide 27: This is Brand Vision slide with- Desired future environment, Values, Brand purpose.
Slide 28: This slide showcases Brand Positioning with a matrix.
Slide 29: This is Brand Name stating slide with the following information- Relationship to the master brand, How unique are we, Name attributes.
Slide 30: This is Brand Identity/ Logo slide with- Symbol, Emblem, Word Marks, Combination, Letter Marks.
Slide 31: This slide showcases Brand Promise to its shareholders and customers. These promises include- Social Promise, Global Promise, Emotional Promise.
Slide 32: This slide shows Brand Character.
Slide 33: This is slide showcases a framework of attributes of Brand Personality. These are- Dreamer, Joker, Seductress, Rebel, Hero, Maiden, Friend, Mother, King, Wise.
Slide 34: This slide displays Brand Emotion in a circular image form. There are 16 different emotional connections a consumer will show response to according Barry Feig, world –renowned marketing strategist.
Slide 35: This slide shows Brand Experience in terms of- Emotional design, Retail design, Brand strategies, Digital branding, Communication.
Slide 36: This slide shows Brand Quality It also states other deatils of brand quality like- Positioning, Premium price, Reason to buy.
Slide 37: This slide showcases Brand Pricing in a matrix form.
Slide 38: This slide shows Brand Packaging with- Periodic Packaging Changes, Family Packaging, Ecological Packaging, Re-Use Packaging, Multiple Packaging.
Slide 39: This slide shows global Brand Distribution in a circular form.
Slide 40: This slide shows global representation of Brand Distribution with map imagery.
Slide 41: This is Brand Association slide in circular image form.
Slide 42: This slide states The Big Idea with creative imagery.
Slide 43: This slide states What’s Your Big Idea? with text boxes.
Slide 44: This slide showcases The Big Idea Model in a circular form.
Slide 45: This is Creating Brand Strategy Roadmap slide with text boxes. Write your Big Idea here.
Slide 46: This slide showcases Marketing Strategy And Communications. Its 5 levels include- Spread the word, Inspire, Engage, Connect, Nurture.
Slide 47: This slide shows a framework of Internal Communication Strategy with respect to The Customer and The Brand.
Slide 48: This slide shows External Communication Strategy with respect to Big Idea.
Slide 49: This is a Communication Plan Template slide.
Slide 50: This is Media Plan Template-1 slide.
Slide 51: This slide also shows Media Plan Template.
Slide 52: This is Monitor Your Brand (Measurement) slide with a bar graph/ chart image showing Distinction Value Growth.
Slide 53: This slide displays Brand Performance Dashboard with icons.
Slide 54: This slide also showcases Brand Performance Dashboard in charts and graphs.
Slide 55: This is Brand Mentions slide in a bar graph/ chart form.
Slide 56: This slide showcases Sentiment Analysis in percentage.
Slide 57: This is a Summary Branding Process slide in a circular image form. Use it to show the following steps- Define, Analyze, Involve, Create, Implement and evaluate.
Slide 58: This slide showcases Strategic Brand Management Process Icons Set. Use the icons as per requirement.
Slide 59: This slide also shows Strategic Brand Management Process Icons Set.
Slide 60: This slide is titled Additional slides. You can change the slide content as per need.
Slide 61: This is Our Mission slide with Creative Design, Customer Care and Expand Company as examples.
Slide 62: This is an About Us slide. State about your company team, company essentials, highlights etc. here.
Slide 63: This is Meet Our Team slide with name and designation. Use it to show team related information.
Slide 64: This is an Our Goal slide. State your important goals here.
Slide 65: This is a Comparison slide in percentage to state comparison between two products/ entities etc.
Slide 66: This slide is titled as Financials. Show finance related stuff here.
Slide 67: This is a Dashboard slide to state Low, medium and High aspects, kpis, metrics etc.
Slide 68: This is a Location slide to show global presence etc. on a world map image.
Slide 69: This slide showcases Startup Timeline. You can use it as per your requirements.
Slide 70: This is also a Timeline slide to show growth, milestones etc.
Slide 71: This is also a Timeline slide showing the Current Progress
Slide 72: This is an Important Notes slide to post important information, highlights etc.
Slide 73: This is a Newspaper slide to showcase or highlight important information, milestones etc.
Slide 74: This is a Puzzle image slide to show information, specification etc.
Slide 75: This is a Target image slide. State targets, goals etc. here.
Slide 76: This is a Venn diagram image slide to show information, specifications etc.
Slide 77: This is Idea Generation slide with Bulb and mind imagery. Present creative or innovative ideas here.
Slide 78: This is a Hierarchy Chart slide in a flowchart form. Use it to present the name and designation of the members etc.
Slide 79: This is a Bar Graph image slide to show product/entity comparison, information etc.
Slide 80: This is a Thank You image slide with Address# street number, city, state, Contact Number, Email Address.