Step by step process of creating a digital marketing strategy complete deck

Slide 1: This is the introductory slide of the "Step-by-step process of creating a digital marketing strategy" PPT presentation. Add your company name here.
Slide 2: This slide represents the table of contents labeling all the important headings of this presentation, such as the digital marketing opportunities, funnel, generating insights, etc.
Slide 3: This digital marketing funnel template summarizes all the stages of marketing and channels to attract customers at each stage.
Slide 4: Here is another description of the customer journey stages and marketing opportunities that digital marketers can use at each stage.
Slide 5: Highlight the first step to perform the digital market research in this slide by generating the insights.
Slide 6: With this slide, get a realistic understanding of your organization's digital marketing capabilities to plan campaigns, execute them, and measure their outcome.
Slide 7: List out all the capabilities like mobile advertising, Pay-per-click, video targeting, etc, that you currently have or need to have to get the best results from your marketing department in this PPT template.
Slide 8: Use this dashboard template to get a complete view of the impact of your previous campaigns and generate insights for the most effective marketing channels.
Slide 9: Here is an email marketing dashboard template to analyze the most successful marketing campaigns that can be replicated in the future.
Slide 10: Analyze the performance of your AdWords campaigns by seeing which keywords resulted in the most clicks, impressions, leads, and cost per click.
Slide 11: Get a thorough understanding of your customers' demographics, psychographics, geographics, and behavior with this template that can help you plan your marketing pitch.
Slide 12: Here is another customer segmentation template to visually showcase your demographics and psychographics.
Slide 13: Understand which media your customers most frequently use and spend time on and their preferred mode of buying from you with this media consumption of the target customer template.
Slide 14: Dig deeper to get more insights into your customers' shopping behavior, their preferences, and motivations to purchase with this user ratings and reviews slide.
Slide 15: Once you have gathered all customer insights, create a customer persona based on the similarities in the demographics, attitudes, interests, and goals shared by a particular group of customers with this marketing executive slide.
Slide 16: Then based on your research findings, create a customer journey map that maps out how they think, feel, and act at each stage of their journey with this slide.
Slide 17: With this slide, do a comprehensive situation analysis or SWOT analysis to get a realistic understanding of your strengths, weaknesses, opportunities, threats, and strategies to take advantage of or deal with any situation.
Slide 18: See where your company stands compared to your competitors in terms of traffic and other marketing KPIs using this slide.
Slide 19: Here is another competitor analysis template to compare your marketing performance with your closest competitors. Use this competitive matrix to compare backlinks and other marketing strategies.
Slide 20: Set your marketing goals with this slide once your market and customer research is done. These goals should be specific, measurable, attainable, relevant, and time-based.
Slide 21: Using this template, decide your targeting approach for each customer segment you have identified.
Slide 22: Use this slide to ensure you have a strong pitch that covers your unique value proposition. List out the digital and traditional marketing channels you plan to use.
Slide 23: Plan out your marketing mix – the product, price, place, and promotion strategies in this template.
Slide 24: Here is the second step of this strategy devising i.e. reaching and developing the customer acquisition strategy.
Slide 25: Make a list of all digital marketing activities you will carry out to reach the maximum prospects and customers with this slide.
Slide 26: This slide will list digital marketing strategies at each stage of the customer lifecycle.
Slide 27: Specify the types of media channels you will use in your marketing strategy, including earned media, paid media, owned media, and shared media with this template.
Slide 28: Mention the resources you need to use each type of media channel and the channels you will be using underpaid media, earned media, owned media, and managed media using this slide.
Slide 29: This slide presents some of the best examples of content formats you can use in your marketing strategy to acquire more leads.
Slide 30: Prepare the most important section of building a marketing strategy with this slide, i.e, specifying the details of your marketing budget so that you do not face any financial issues while executing campaigns.
Slide 31: This is another slide in continuation with the previous slide to cover any and all miscellaneous expenses all along.
Slide 32: The next step in this journey is to attract website visitors.
Slide 33: Use this slide to list your content strategy to get the maximum leverage from content.
Slide 34: Next, in this slide plan out your content marketing calendar so that you can churn out blogs and other content pieces quickly and effectively.
Slide 35: Here is another content calendar template to help marketing professionals and content team plan their content execution
Slide 36: Next, create your outreach plan with this slide to describe your strategy of reaching out to maximum customers.
Slide 37: As schematically explained in this slide, once you have created a plan to reach customers, plan how you will engage those visitors on your website, social media, etc.
Slide 38: The fourth milestone of this strategy, i.e. to convert the leads to customers, is introduced here.
Slide 39: Measure the performance of your sales funnel or conversion funnel and plan how to optimize it better for increased conversions and record it in this slide.
Slide 40: Next, build Your CRO (Conversion Rate Optimization) Plan as explained in this slide that lists out the key drivers that bring people to your website, barriers that led to dropout, and hooks that persuade people to use your product or service
Slide 41: This slide guides you in performing the A/B testing to increase conversions, try out multiple campaign variations and see which one performs best, using a control (current campaign) and variation (revised campaign).
Slide 42: This slide impresses the need to review the offline & online path purchase to stay up to date with your customers' offline and online shopping behavior.
Slide 43: Use this slide to map out the complete customer journey, offline and online, to create a better marketing strategy.
Slide 44: With this template, review the customer journey you created in the beginning. Refine it to be absolutely clear with customer touchpoints, customer experience, and improvement opportunities.
Slide 45: Measure the results of your marketing campaigns to see how they performed with this slide next. Measure total spending, CPA, and CPC by the campaign, CTR, and customer acquisitions from each campaign.
Slide 46: Focus on the fifth step of this strategy, i.e. retaining and engaging the loyal customers for advocacy with this slide.
Slide 47: Next, build a customer engagement plan with this slide like communicating with them, offering personalized deals, etc.
Slide 48: Then with this slide, review the various customer engagement dimensions. Measure how your brand performs with regards to each dimension of customer loyalty – perceived value for money, overall satisfaction, brand strength, and advocacy.
Slide 49: This slide provides the next plan of creating a retention plan to show how you plan to follow up with your existing customers to maintain brand loyalty.
Slide 50: Finally, use this slide to deploy the Customer Retention Strategies to help you get repeat business from your existing customers and turn them into brand loyalists and brand advocates.
Slide 51: For this presentation, this slide offers a readymade one-stop library of all the icons used in it.
Slide 52: This slide marks the beginning of additional slides to follow comprising company details, statistics, and other miscellaneous slides.
Slide 53: This is the slide to share the overall agenda for serving this presentation. Add up to 8 goals in this.
Slide 54: Share a brief of your company introduction in this slide.
Slide 55: This slide provides the mission, vision, and goal of your company.
Slide 56: Share the core goals being targeted with this strategy implementation using this slide.
Slide 57: This is a graphical slide comprising a bar chart to compare and visualize the performance of multiple strategies or performance over numerous channels.
Slide 58: This graphical slide comprises a pie chart to visualize budget, revenue, or critical performance in general for variable products and strategies.
Slide 59: This is a Marketing Dashboard Template to quantify performances.
Slide 60: This slide contains a Marketing Funnel Template to filter out the best strategies, and then chart out the best fit.
Slide 61: Here is a linear process slide to entail the sequence of the variables at play.
Slide 62: This is a circular pie chart slide to bring unison among the crucial steps, resources, and components of this strategy.
Slide 63: This is the marketing roadmap for the process flow slide to share the framework of your project.
Slide 64: This is a timeline slide to share your growth and milestones creatively.
Slide 65: This is a Thank You slide where details such as the address, contact number, and email address are added.