Step By Step Activity Of Keyword Research For SEO Edu Ppt

Slide 1

This slide provides information regarding the approach used for the hands-on activity to understand the concept of keyword research in SEO.

Slide 2

This slide provides information regarding obtaining keyword ideas from Wikipedia and Google Search Results to create a potential keyword list. It also includes details of the primary keyword and its usage context.

Slide 3

The purpose of this slide is to provide information regarding obtaining SEO keyword ideas from Ubersuggest to develop a potential list.

Slide 4

This slide tabulates the SEO keyword ideas obtained from multiple sources post performing keyword research. The multiple sources to obtain keyword ideas tabulated are Wikipedia, Google Search, and Ubersuggest.

Slide 5

This slide provides information regarding the technique to perform the competitor analysis for SEO keyword research. It also includes details of shortlisted competitors. Further, it lists down the tools used to identify organic keywords used by the competitors such as Spyfu, Similarweb, and SEMrush.

Slide 6

This slide provides information on how to conduct the competitor analysis in SEO keyword research using Spyfu software. It also includes details of the organic search overview and top organic keywords of the competitor URL analyzed.

Slide 7

The purpose of this slide is to provide an overview of the tool Similarweb in performing competitor analysis for SEO keyword research. It also includes details of top organic keywords used by the competitor along with the information of multiple traffic sources.

Slide 9

This slide provides information regarding the relevant SEO keywords used by the major competitors. It also contains the details of the tools used for competitor analysis, such as Spyfu, Similarweb, and SEMrush.

Slide 10

The purpose of this slide is to provide information regarding steps to access Google Keyword Planner. It also includes details of options to choose to discover new keywords for SEO.

Slide 11

This slide showcases the working of Google Keyword Planner’s Discover New Keywords option to find more relevant keywords for SEO. 

Instructor's Notes:

From the list, pick the keywords and add them to google planner to get more keyword ideas.

Slide 12

This slide showcases the dashboard of Google Keyword Planner’s Discover New Keywords Options. The major components of the dashboard highlighted are the save option and list keyword ideas.

Instructor's Notes:

Once keyword ideas are shown on Google Planner, save them as a .csv file using the option given in the top hand right corner.

Slide 13

This slide highlights the complete list with potential SEO keywords ideas obtained from keyword competitive analysis and Google Keyword Planner. It also contains the details regarding each SEO keyword’s average monthly searches, competition, and top of page bid.

Instructor's Notes:

Open the .csv file in excel and glance over the keyword ideas generated to verify if they are in context with the primary keyword or not.

Slide 14

This slide provides information regarding the validated list with SEO keywords. It also contains details of the parameters used to filter the keywords that are competition (low & medium) and competition indexed value (less than or equal to 30).

Instructor's Notes:

• Now extract the keywords from the list with low/medium competition and high search volume
• For that add filter in excel file as per following criteria:

• Competition: Low and Medium
• Competition (indexed value): Less than or equal to 30

• Then, sort the extracted keywords in descending order of search volume

Slide 15

The purpose of this slide is to showcases the technique to perform SEO keyword validation using Google Keyword Planner. It also contains details of the filtering metrics used that are competition and competition (indexed value).

Instructor's Notes:

• We can also apply filter in Google Keyword Planner to extract keywords
• Add filter as per following criteria:
  • Competition: Low and Medium
  • Competition (indexed value): Less than or equal to 30

Slide 16

This slide provides information about the relevant SEO keyword ideas obtained post conducting successful keyword research. It also provides details of the primary keyword for which keyword research is performed.

Instructor's Notes:

In the excel file, remove keywords that contain the brand names, are repeating, or have wrong spellings.

Slide 17

This slide provides information regarding how to perform the SEO keyword validation using Google Trends by comparing two keywords.

Instructor's Notes:

• Use Google Trends to check the internet user's interest in the keywords by comparing them over a period of time
• Select keywords with high average value of “interest over time” as they are best suited for SEO
• Repeat it for all the relevant keywords and then prepare the final list

Additional Slide 1

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