Social Media Audit For Digital Marketing Process Excellence Powerpoint Presentation Slides
The effectiveness of a companys social media strategy across all accounts and networks is measured through social media audit. Digital marketing strategists can use the deck, Social Media Audit for Digital Marketing Process Excellence, to find their strengths and weaknesses to enhance their online marketing strategy. This PowerPoint presentation gives a general overview of the companys online presence and highlights the social media marketing channels success in terms of cost and ROI Return on Investment, conversion rate, and economic value. It enumerates the drawbacks of the currently available social media marketing channels which needs to be improved. Additionally, the deck includes PPT slides that describe the audits emphasis areas and procedures, including competition analysis, audience analysis, social account audits, and content assessment. It covers specific social media audit findings, competitor analysis, company profile, target audience analysis, and content analysis to demonstrate the organizations digital footprint. The PPT module focuses on improving the current online marketing plan based on the social media audit, including employing social media influencers, incorporating new social media channels, introducing new content forms, and altering content language and posting timings. The deck also includes PPT slides that highlight the beneficial effects of the social media audit on business, including increased return on investment, improved content quality. It also covers dashboards to track the effectiveness of social posts and cross channel content.
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Deliver an informational PPT on various topics by using this Social Media Audit For Digital Marketing Process Excellence Powerpoint Presentation Slides. This deck focuses and implements best industry practices, thus providing a birds-eye view of the topic. Encompassed with forty three slides, designed using high-quality visuals and graphics, this deck is a complete package to use and download. All the slides offered in this deck are subjective to innumerable alterations, thus making you a pro at delivering and educating. You can modify the color of the graphics, background, or anything else as per your needs and requirements. It suits every business vertical because of its adaptable layout.
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Content of this Powerpoint Presentation
Slide 1: This is the cover slide of Social Media Audit for Digital Marketing Process Excellence
Slide 2: This slide presents Agenda for social media audit for digital marketing process excellence
Slide 3: This slide presents Table of contents social media audit for digtial marketing process excellence
Slide 4: This slide presents Overview of Organization Digital Presence
Slide 5: The slide showcases the digital presence of organization in terms of total number of followers, published posts, social media channel wise followers breakup and number of online sales leads generated. It also contains information regarding the company overview and top products
Slide 6: This slide presents Spend and Return on Investment (ROI)
Slide 7: This slide graphically illustrate the spend and ROI performance of deployed social media channels. It also provides the information regarding the number of lead generated from each channel such as Twitter, Facebook, Instagram.
Slide 8: This slide tabulates the economic value obtained from multiple social media channels. It also provides information regarding the total number of posts, comments, conversion rate, amplification rate and applause rate.
Slide 9: This slide presents Key Issues of Existing Social Media Marketing Strategy
Slide 10: The slide presents the key issues of existing social media marketing strategy such as low follower growth, poor online sales lead, low return on investment, poor engagement rate and limited knowledge of competitor landscape.
Slide 11: This slide presents social media audit as solution
Slide 12: This slide depicts the importance of social media audit as solution to improve the existing online marketing strategy. It also includes information regarding the existing online marketing issues and rationale behind conducting social media audit.
Slide 13: This slide presents the steps for conducting social media audit
Slide 14: This slide reflects the multistep process to effectively conduct the social media audit. The major steps discussed here gather data, set performance benchmarks, analyze data, highlight gaps and recommendations for improvements.
Slide 15: The purpose of the following slide is to showcase the areas that will be covered under the social media audit such as competitor analysis, audience analysis, social account audits and social media content review.
Slide 16: This slide presents social media audit findings
Slide 17: The slide showcases the findings of the social media competitor analysis. It includes information regarding the multiple social media channel's followers, audience growth, published posts and engagement rate.
Slide 18: This slide presents the findings of the social media audit in context of competitor analysis. It includes information regarding the social media followers count, monthly content posting activity along with the details of content sharing on digital channels such as Facebook, Instagram, and Twitter.
Slide 19: The slide showcases the assessment of the business profiles completeness assessment on social media networks. The various parameters on which the assessment is carried out are username, images, about us & bio section, website & location, contact details and theme colors
Slide 20: The slide showcases the social media target audience analysis in terms of gender, age group, location. It also contains details of the preferred communication language, social network and interests.
Slide 21: The slide represents the content analysis of social media posts. It includes information regarding the content categories, performance, timings, total posts, likes, shares, comments and views.
Slide 22: This slide presents SWOT Analysis of Deployed Social Media Strategy.
Slide 23: This slide provides details of the SWOT analysis of deployed social media strategy providing information regarding the multiple strengths, weaknesses, opportunities and threats.
Slide 24: This slide presents Recommendations for Improvement of Existing Social Media Marketing Strategy
Slide 25: This slide indicates the multiple recommendations for improvement of existing social media marketing strategy such as hire social media influencer, inculcate new social media channel, introduce new content formats etc. along with the expected cost and time details of each initiative.
Slide 26: This slide presents Impact of Social Media Audit Recommendations on Digital Marketing Performance
Slide 27: This slide illustrates the impact of social media audit recommendations on digital marketing performance in terms of better target audience reach and growth, higher return on investment, improvement of content quality and familiarization with social media marketing best practices.
Slide 28: This slide presents Cross Channel Performance
Slide 29: This slide depicts the dashboard to track cross channel social media performance providing information regarding the multiple KPIs such as social engagement, applause rate, conversation rate. It also includes details of average ROI from multiple social media channels such as Twitter, Facebook, Instagram etc.
Slide 30: This slide indicates the content performance tracking dashboard for social media channels providing information regarding the total number of posts, engagement rate, audience sentiments and multiple hashtags performance.
Slide 31: This is an Icons Slide for Social Media Audit for Digital Marketing Process Excellence
Slide 32: This slide presents Additional Slides
Slide 33: This slide indicates the Dashboard to Assess Social Posts Content Quality. It provides information regarding the top published articles, story turnaround time, average number of comments per article and digital subscribers gained.
Slide 34: This is a Puzzle slide for problem solving.
Slide 35: This is a Financial slide to present your company's financials.
Slide 36: This is a Venn diagram slide that can be used to compare three different products.
Slide 37: This is a Timeline slide that can be used to present series of events.
Slide 38: This is a Roadmap slide that can be used to present series of events in a chronological order.
Slide 39: This is a 30 60 90 Days Plan slide to present your organization's plans.
Slide 40: This is a Circular Process slide that can be used to present continous series of events.
Slide 41: This is an Idea Generation slide that can be used to encourage innovative ideas.
Slide 42: This is a Bulb and Idea slide that encourages innovative ideas.
Slide 43: This is a Thank You slide for acknowledgment.
Social Media Audit For Digital Marketing Process Excellence Powerpoint Presentation Slides with all 48 slides:
Use our Social Media Audit For Digital Marketing Process Excellence Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.
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Great designs, really helpful.
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Time saving slide with creative ideas. Help a lot in quick presentations..
