Skimming pricing strategy example ppt powerpoint presentation gallery microsoft cpb
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Description:
The image depicts a PowerPoint slide titled "Skimming Pricing Strategy Example," which is likely used to explain the concept of price skimming—a pricing strategy where a firm charges the highest initial price that customers will pay and then lowers it over time. The slide features an upward-trending triangular design with four segments, each with a placeholder for text, indicating the stages or aspects of the strategy.
Use Cases:
Price skimming can be relevant across various industries, particularly when introducing new products or services. Here are seven industries where this slide could be utilized:
1. Consumer Electronics:
Use: Launching new technology products.
Presenter: Marketing Manager.
Audience: Retailers, investors, marketing team.
2. Pharmaceutical:
Use: Introducing new drugs to the market.
Presenter: Product Manager.
Audience: Healthcare providers, distributors, sales force.
3. Automotive:
Use: Pricing strategy for new model releases.
Presenter: Sales Director.
Audience: Dealership owners, sales teams.
4. Software and Technology Services:
Use: Pricing for new software or SaaS products.
Presenter: Chief Financial Officer.
Audience: Clients, internal sales, and marketing teams.
5. Luxury Goods:
Use: Establishing premium pricing for exclusive products.
Presenter: Brand Manager.
Audience: Boutique staff, corporate partners.
6. Renewable Energy Equipment:
Use: Market entry pricing for innovative energy solutions.
Presenter: Business Development Manager.
Audience: Investors, government entities, commercial clients.
7. Telecommunications:
Use: Pricing for the latest mobile devices or service plans.
Presenter: Commercial Manager.
Audience: Retail partners, corporate clients, sales personnel.
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