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Quarterly digital marketing and brand storytelling roadmap process

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Presenting Quarterly Digital Marketing And Brand Storytelling Roadmap Process PowerPoint Template. This PPT presentation is Google Slides compatible hence it is easily accessible. You can download and save this PowerPoint layout in different formats like PDF, PNG, and JPG. This PPT theme is available in both 4,3 and 16,9 aspect ratios. This PowerPoint template is customizable so you can modify the font size, font type, color, and shapes as per your requirements.

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Content of this Powerpoint Presentation

Description:

The image is a PowerPoint slide that outlines a Quarterly Digital Marketing and Brand Storytelling Roadmap Process. It's structured in a grid layout that crosses four main phases of marketing and branding with the quarters of the year.

1. Phases (Vertically):

a). Brand Discovery & Planning

b). Brand Creation

c). Brand Strategic Implementation

d). Evaluation & Improvement

2. Quarters (Horizontally):

Q1, Q2, Q3, Q4

In Q1, the focus is on "Company Research & Interviews" and "Customer Insights & Research." By Q2, the attention shifts to "Trend Synthesis" and the beginning of "Brand Story" creation. The Q3 column is left blank for text insertion, while Q4 focuses on "Brand Guidelines (Naming, Tagline, etc.)" and "Social Media, E-mail, Webinars."

The slide suggests a progression from foundational research and planning to creation, strategic implementation, and eventual evaluation and improvement of the brand strategy.

Use Cases:

This roadmap can be utilized in industries that are heavily reliant on brand perception and digital marketing strategies:

1. Retail:

Use: Crafting and evolving brand narratives.

Presenter: Marketing Director.

Audience: Marketing Team.

2. Technology Startups:

Use: Establishing brand identity and digital presence.

Presenter: Chief Marketing Officer.

Audience: Stakeholders.

3. Healthcare:

Use: Communicating brand value in patient care.

Presenter: Communications Manager.

Audience: Healthcare Providers.

4. Financial Services:

Use: Building trust through brand consistency.

Presenter: Brand Manager.

Audience: Financial Advisors.

5. Education:

Use: Storytelling to attract students and faculty.

Presenter: Admissions Director.

Audience: Administrative Staff.

6. Hospitality:

Use: Marketing to enhance customer experience.

Presenter: Head of Guest Relations.

Audience: Management Team.

7. Real Estate:

Use: Developing a marketable brand for properties.

Presenter: Real Estate Developer.

Audience: Sales Agents.

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