Research framework for marketing communication
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Description:
The image displays a "Research Framework for Marketing Communication," which emphasizes the relationship between marketers' control and consumer participation within the context of brand communities. The blue vertical arrow on the left signifies that as marketer's control increases, there’s a direct impact on the broad pink circles in the center labeled "Consumer Participation" and "Brand Communities." The slide also contains three arrows pointing outward from the inner circles towards three key components: Opportunity, Ability, and Motivation, each accompanied by an illustrative icon representing light bulb (idea), gamepad (skills or tools), and megaphone (promotion or encouragement), respectively.
Use Cases:
This framework can be relevant to various industries, as it relates to enhancing marketing strategies and understanding consumer engagement:
1. Advertising:
Use: To explore strategies for increased consumer engagement in advertising campaigns.
Presenter: Marketing Strategist
Audience: Advertising Teams
2. Consumer Electronics:
Use: To discuss how to foster brand communities and enhance customer loyalty.
Presenter: Brand Manager
Audience: Product Management and Marketing Teams
3. Retail:
Use: For identifying ways to improve in-store and online customer participation.
Presenter: Retail Consultant
Audience: Retail Executives and Store Managers
4. Automotive:
Use: To address marketing communication strategies tailored to automotive brand enthusiasts.
Presenter: Communications Director
Audience: Automotive Marketing and Sales Teams
5. Pharmaceuticals:
Use: To strategize patient engagement and community building in pharmaceutical marketing.
Presenter: Pharma Marketing Specialist
Audience: Pharmaceutical Marketing and Medical Affairs
6. Finance and Banking:
Use: To explore marketing tactics for improving customer motivation and engagement with banking services.
Presenter: Financial Services Marketer
Audience: Bank Executives and Financial Advisors
7. Technology Services:
Use: To discuss the impact of technology solutions on customer empowerment and advocacy.
Presenter: Technology Marketing Expert
Audience: Customer Success and IT Services Teams
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