Current market potential vs share potential index matrix ppt icon

Description:

The image is a PowerPoint slide presenting a "Current Market Potential vs Share Potential Index Matrix," which is a strategic tool used for analyzing a company's product portfolio based on market growth and market share. The matrix is divided into four quadrants:

1. Share Growth Opportunity (Top Left): 

Products in this quadrant, like Product B, have low market share but high market growth potential, suggesting investment to increase market share.

2. Limited Growth (Top Right): 

Product D is in a market with limited growth potential and also has a low share, possibly indicating a decision to divest.

3. Very High Growth Potential (Bottom Left): 

Products such as Product E are in a high-growth market but currently have a low share, signifying potential market opportunities.

4. Growth With Market Development (Bottom Right): 

Product F represents products with a high market share in a growing market, typically the target for further investment and development.

Each product (A, B, C, D, E, F) is plotted based on its Market Development Index (MDI) and Share Development Index (SDI). This strategic assessment tool is crucial for businesses to allocate resources efficiently and make informed decisions about product development, marketing, and investment.

Use Cases:

Industries where this slide can be effectively utilized:

1. Consumer Electronics:

Use: Portfolio analysis for product development strategy.

Presenter: Product Manager.

Audience: Marketing Team, R&D Department.

2. Pharmaceutical:

Use: Evaluating drug market positioning and growth potential.

Presenter: Strategic Planner.

Audience: Executive Leadership, Investors.

3. Automotive:

Use: Assessing vehicle market share and growth opportunities.

Presenter: Market Analyst.

Audience: Sales Division, Strategic Development Team.

4. Fast-Moving Consumer Goods (FMCG):

Use: Strategy development for new and existing product lines.

Presenter: Brand Manager.

Audience: Distribution Partners, Internal Marketing Team.

5. Technology:

Use: Market analysis for software and hardware products.

Presenter: Chief Technology Officer.

Audience: Stakeholders, Development Team.

6. Finance:

Use: Market share and growth potential analysis for financial products.

Presenter: Financial Advisor.

Audience: Investment Committee, Clients.

7. Energy:

Use: Strategic planning for new energy products and services.

Presenter: Business Development Manager.

Audience: Energy Analysts, Policy Makers.