Customer Acquisition Strategy Plan For New Customers And Improving Retention Rate Complete Deck

Slide 1: This slide introduces Customer Acquisition Strategy Plan for New Customers and Improving Retention Rate. State Your Company Name
Slide 2: This slide displays Agenda for Customer Acquisition Strategy Plan
Slide 3: This slide displays Table of Contents.
Slide 4: This slide showcases Table of Contents.
Slide 5: This slide shows details about the Customer Acquisition strategy Plan with acquisition details, target audience, online and offline acquisition strategy to follow, estimated costs in acquisition etc.
Slide 6: This slide shows the performance parameters of the company such as NPS (Net Promoter Score), customer churn rate, customer retention rate etc. for 3 years
Slide 7: This slide shows the performance parameters of the company such as Low customer retention rate, low conversion rate, low number of leads, decline in the revenue etc.
Slide 8: This slide shows the scope of Customer Acquisition Strategy Plan such as Customer Acquisition Objectives, costs involved in customer acquisitions, strategies to be used, communication channels that can be used etc.
Slide 9: This slide shows the problems that the company faces in implementing Customer Acquisition strategy Plan such as problems in capturing customer attention, creating a good experience with the clients, unclear buyer persona etc.
Slide 10: This slide displays Table of Contents
Slide 11: This slide shows the planning processes involved in Customer Acquisition Strategy such as attracting the audiences, Convert the leads, lead nurturing and implementing the sales.
Slide 12: This slide shows the pre-requisites of acquisition strategy plan such as defining an acquisition strategy, Estimating Acquisition Cost, defining the target audience, enhancing customer engagement, optimizing landing pages etc.
Slide 13: This slide shows various Online and Offline Customer Acquisition Strategies such as Paid Advertising, Social Media Marketing, Email Marketing, Event Marketing, Banners and Billboards etc.
Slide 14: This slide shows various Online Customer Acquisition Strategies such as Display Ads, Social Media Ads, Remarketing/Retargeting, Video Ads, Native Advertising etc.
Slide 15: This slide shows various Offline Customer Acquisition Strategies such as Press Releases, Influencer Marketing, Blogging etc.
Slide 16: This slide shows various customer acquisition strategies (Paid marketing, Organic Search Marketing), their respective description and cost per customer etc.
Slide 17: This slide provides a table that analysis various online and offline customer acquisition strategies, their respective shares and likes per month, followers per month etc.
Slide 18: This slide lists down various objectives behind the implementation of Customer Acquisition Strategies such as increase in sales revenue, lead generation, improve brand awareness, reduce acquisition costs etc.
Slide 19: This slide shows the calculation of customer acquisition costs when variables such as cost of sales, cost of marketing and new customers acquired are provided.
Slide 20: This slide lists down various measures to reduce and minimize the Customer Acquisition Costs such as improving website conversion rates, by implementing a referral program, streamlining sales cycle, implementing effective CRM strategies etc.
Slide 21: This slide shows various types of customer referral programs that can be used to acquire more customer such as direct referrals, Implied referrals, tangible referrals and community referrals
Slide 22: This slide shows various communication channels that can be used to reach the target audience and convey message, their respective costs per year and information richness and quality of each channel.
Slide 23: This slide shows multiple types of Email and Blogging campaigns that can be used along with their estimated costs, estimated profits and target audience for each campaign.
Slide 24: This slide shows the strategies that can be used to increase brand awareness such as Influencing Partnership, PPC (Pay Per Click) Ads, Event Hosting, Blogging etc. along with their estimated implementation costs.
Slide 25: This slide shows the goals and objectives behind running a brand awareness campaign such as increasing Impression and click volume, increasing the CTR rate, reducing CPC, increasing the number of share and likes etc. along their priority (high, medium and low).
Slide 26: This slide shows some landing page optimization tools that can be used to capture potential leads such as Unbounce, Pingdom, Leadformly, Google Analytics, AB Testing etc.
Slide 27: This slide displays Table of Contents
Slide 28: This slide shows a dashboard that measures actual and targeted users, page views, bounce rate, traffic channels, goals, audience metrics, average time on site etc.
Slide 29: This slide shows an AB testing table that compares variations of the website landing pages based on visits, conversions, statistical significance, unique visitors etc.
Slide 30: This slide shows a search engine console report for the past 5 days that compares various media channels based on clicks, impressions, CTR (click through rate) etc.
Slide 31: This slide displays Table of Contents.
Slide 32: This slide shows the estimated performance targets that the company is aiming to achieve after implementing the customer acquisition strategy such as Net Promoter Score, churn rate, conversion rate, retention rate etc.
Slide 33: This is Icons Slide for Customer Acquisition Strategy Plan for New Customers and Improving Retention Rate
Slide 34: This slide is titled as Additional Slides for moving forward.
Slide 35: This is Our Team slide with Names and Designations.
Slide 36: This is About us slide to showcase Company specifications.
Slide 37: This slide displays Comparison.
Slide 38: This slide depicts Location
Slide 39: This slide is titled as Post It Notes
Slide 40: This slide displays Timeline process.
Slide 41: This is Financial slide.
Slide 42: This is Thank you slide with Contact details.