Price and quality matrix framework
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Presenting this set of slides with name Price And Quality Matrix Framework. This is a three stage process. The stages in this process are Low Price High Quality, Medium Price High Quality, High Price High Quality. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.
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Content of this Powerpoint Presentation
Description:
The image is a PowerPoint slide titled "Price and Quality Matrix Framework." It presents a matrix that classifies products or services based on their price (Low, Medium, High) and quality (Low, Medium, High). The matrix creates nine categories, with each cell providing a descriptor:
1. Low Price, High Quality: Under Priced
2. Medium Price, High Quality: Ideal For Penetration
3. High Price, High Quality: Premium
4. Low Price, Medium Quality: Real Bargain
5. Medium Price, Medium Quality: Average
6. High Price, Medium Quality: Over Priced
7. Low Price, Low Quality: Cheap
8. Medium Price, Low Quality: Unhappy Customers
9. High Price, Low Quality: Sell and Run
Use Cases:
This strategic tool is useful for positioning a company's products or services and making pricing decisions.
The slide is versatile and can be employed across multiple industries:
1. Consumer Electronics:
Use: Product positioning and pricing.
Presenter: Marketing Manager
Audience: Sales Team
2. Fashion Retail:
Use: Brand categorization based on quality and pricing.
Presenter: Brand Strategist
Audience: Retail Buyers
3. Automotive:
Use: Positioning car models in the market.
Presenter: Product Manager
Audience: Dealerships
4. Hospitality:
Use: Classifying service offerings.
Presenter: Services Director
Audience: Marketing and Sales Staff
5. Real Estate:
Use: Pricing properties based on quality.
Presenter: Real Estate Analyst
Audience: Investors and Agents
6. Food & Beverage:
Use: Menu pricing strategy.
Presenter: Restaurant Manager
Audience: Culinary Staff
7. Software:
Use: Software service tiering.
Presenter: Product Developer
Audience: Clients and Stakeholders
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Price and quality matrix framework with all 2 slides:
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