Customer journey buying cycle ppt samples

Description:

The image is a PowerPoint slide titled "Customer Journey Buying Cycle." It is a conceptual diagram that illustrates the various stages a customer goes through when deciding to purchase a product or service. The stages are presented in a cyclical format, suggesting that the buying process is continuous. The stages included are:

1. Awareness: 

Where the customer becomes aware of the product or service.

2. Info & Evolution: 

Customers gather information and see the evolution of the offer.

3. Demo Tailoring: 

Demonstrations are personalized to the customer's needs.

4. Purchase: 

The actual transaction where the customer buys the product or service.

5. Initialization: 

The beginning use or integration of the purchased item into the customer’s life or business.

6. Experience: 

The customer's use and experience of the product or service.

7. Sharing & Recommendation: 

Customers share their experiences and may recommend the product or service to others.

8. Feedback: 

Customers provide feedback on their experience, which can inform improvements.

9. Repurchase: 

The cycle returns to the start when the customer buys again.

Use Cases:

Here's how this slide can be utilized across different industries:

1. Retail:

Use: Understanding customer behavior to improve sales strategies.

Presenter: Marketing Manager.

Audience: Sales Team, Customer Service Representatives.

2. E-commerce:

Use: Analyzing online buying behavior for platform optimization.

Presenter: E-commerce Strategist.

Audience: Digital Marketing Team, Web Developers.

3. Automotive:

Use: Mapping the car buying journey to enhance customer service.

Presenter: Sales Director.

Audience: Dealership Staff, Sales Consultants.

4. Real Estate:

Use: Guiding potential buyers from property awareness to purchase.

Presenter: Real Estate Broker.

Audience: Agents, Real Estate Investors.

5. Technology:

Use: Tech product lifecycle from market introduction to user feedback.

Presenter: Product Manager.

Audience: R&D Team, Tech Support Staff.

6. Healthcare:

Use: Patient journey from awareness of services to post-treatment.

Presenter: Healthcare Administrator.

Audience: Medical Professionals, Patient Care Coordinators.

7. Financial Services:

Use: Client's journey from financial product awareness to investment.

Presenter: Financial Advisor.

Audience: Clients, Portfolio Managers.