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Product launch roadmap swimlane include sub process of development marketing and sales

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Aesthetically designed and professionally gratifying set of slides. The classical combination of PPT icons, diagrams, background, fonts and the topic of presentation is noteworthy. The unblemished presentation targeting high-grade professionals is 100 percent editable. PPT ensures inclusion and exclusion of content with ease. There is freedom to personalize the presentation with company logo, name and trademark. High resolution visuals provide faultless picture quality to ensure large screen projection without pixilation. Used by project managers, marketers, professors and teachers.

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Content of this Powerpoint Presentation

Description:

The image is a PowerPoint slide titled "Product Launch Roadmap Swimlane," which is structured as a swimlane diagram divided into three main phases of product launch: Pre-launch, Launch, and Post-launch. Each phase is further categorized into three lanes focusing on different aspects of the launch: Development, Marketing, and Sales.

In the Development lane, pre-launch activities include Testing & QA, Social Sign-in, Search Function, and Custom Forms. At launch, the focus is on Metrics, Admin Back End, App Feedback, Update System Library, and Implement Live Chat. Post-launch involves Slack Integration, Front-End Redesign, Purpose Recommend Solution, UX Audit, and Undo Function.

In the Marketing lane, the pre-launch phase involves finalizing marketing collateral, positioning & messaging, and awareness campaigns. The launch phase includes optimizing strategy, reviewing early analytics, PR push, demand generation campaigns, and product campaigns. Post-launch activities focus on refining marketing programs, optimizing paid media, and testing nurture campaigns.

In the Sales lane, pre-launch tasks are educating the sales team, forecasting sales, preparing support tools, and updating the FAQ page. During the launch, the activities include reviewing early KPIs, upselling current clients, and conducting webinars. Post-launch, the focus shifts to evaluating targets, monitoring pipelines, churn analysis, and customer surveys.

Use Cases:

This roadmap is a strategic planning tool that can be adapted across various sectors:

1. Software:

Use: Guiding software release schedules

Presenter: Product Manager

Audience: Development Team

2. Consumer Electronics:

Use: Coordinating gadget launches

Presenter: Marketing Director

Audience: Retail Partners

3. Automotive:

Use: Planning vehicle model introductions

Presenter: Brand Manager

Audience: Dealership Owners

4. Pharmaceutical:

Use: Launching new drugs to market

Presenter: Marketing Manager

Audience: Sales Representatives

5. Retail:

Use: Rolling out new product lines

Presenter: Retail Operations Manager

Audience: Store Managers

6. Food & Beverage:

Use: Introducing new products

Presenter: Brand Strategist

Audience: Distribution Channels

7. Publishing:

Use: Releasing new book titles

Presenter: Editorial Manager

Audience: Marketing and Sales Departments

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