New Product Idea Screening And Analysis Powerpoint Presentation Slides

Slide 1: This slide introduces New Product Idea Screening And Analysis. State company name and begins.
Slide 2: This slide showcases Agenda. You can add your agenda as per your business requirement.
Slide 3: This slide shows Outline. Use this to show your business and product- Product Idea Screening, New Product Analysis, Tools & Techniques, Market Analysis, Development Plans, Branding & Repositioning, Cost Analysis, Product Feasibility & Review, Product Lifecycle.
Slide 4: This slide showcases six steps explaing as- New product introduction, New Product Detailed Overview, Understanding customer Need, External sources of ideas, internal sources of ideas, Product roadmap.
Slide 5: This slide present New Product Introduction showing- External Sources of Ideas, Internal Sources of Ideas.
Slide 6: This slide showcases New product detailed overview which also help you to add these various parameters- product advantage, synergies, profitability analysis, market attractiveness, technical feasibilty.
Slide 7: This slide showcases Understanding The Customer Needs. You can add your customer needs as per your requirement.
Slide 8: This slide presents External source of new product ideas- Learning From, Comp-etitors, Learning from competition Long Range Studies, Market Gap Analysis, Consumer Activity Analysis, Market Research.
Slide 9: This slide displays Internal Sources of New Product Ideas which further shows different related parameters- Sales Force, Innovation Group Meetings, Research and Engineering Stockholders, Employee Suggestions, Management, Strategic Planning, Marketing Manager.
Slide 10: This slide presents roadmap Product Roadmap which shows different financial years. You can use according to your requirement.
Slide 11: This slide displays Product Roadmap that also shows financial years with these categories- Product Launch, Bootstrap Upgrade, Chrome Support, Tech Support Portal, Data Logging Module, Public API.
Slide 12: This slide presents New Product Analysis with these categories- Detailed Analysis, Category Analysis, Category Analysis - Example Slide, Porter’s Five Forces Analysis.
Slide 13: This slide presents Detailed Analysis- Features, Benefits, Strengths, Weakness.
Slide 14: This slide displays Category Analysis with these parameters- Consumption Drivers, Packing formats types & materials, Positioning Claims/trends, Price.
Slide 15: This slide explains about Category Analysis – Example Slide which is divided into sub categories like- Positioning claims/trends, Price, Consumption drivers, Packaging, Promotion, Products.
Slide 16: This slide showcases Porter’s Five Forces Model with these parameters- Bargaining Power of suppliers, Bargaining Power of Buyer, Barriers to Entry, Substitutes.
Slide 17: This slide presents Product Life Cycle which includes several stages that are- Repositioning a Product, Introduction Stage, Maturity Stage, Decline Stage, Growth Stage.
Slide 18: This slide shows Product Life Cycle Stages like- Introduction, Growth, Maturity, Decline.
Slide 19: This slide displays Introduction Stage with various factors- Cost, Targets, Competition, Profits, Sales.
Slide 20: This slide showcases Growth Stage showing various parameters like Pricing, Distribution Channels, Product Quality, Promotions.
Slide 21: This slide displays Maturity Stage these characterstics ad follows- Sales (Peak Sales), Costs (Low cost per customer), Profits (High Profits) Marketing Objectives (Maximize profit while defending market Share), Product (Diversify Brand & Models), Price (Price to match or best competitors), Distribution (Build more intensive distribution), Advertising (Stress brand differences & benefits).
Slide 22: This slide presents decline stage with characteristics as follows- Sales (Declining Sales), Costs (Low cost per customer), Profits (Declining Profits), Marketing Objectives (Reduce expenditure & milk the brand), Product (Phase out weak items), Price (Cut Price), Distribution (Phase out unprofitable outlets), Advertising (reduce only to loyal customers).
Slide 23: This slide is showing Tools & Techniques with following four parameters- BCG matrix, Ansoff matrix, Empathy map, Kano model.
Slide 24: This slide shows BCG Matrix with high to low market growth and market share. You can use this as per your requirements.
Slide 25: This slide showcases Ansoff Matrix using these following parameters. Diversification, Penetration, Product Development, Market Development.
Slide 26: This slide shows Empathy Map shows these categories like- What does he/she Think and Feel? What does he/she Say and Do? What does he/she See? What does he/she Hear?
Slide 27: This slide showcases Kano Map which includes- Very satisfied, Very dissatisfied, Need executed poorly, Need executed well.
Slide 28: This slide displays Market Analysis- Market Segmentation, Product Market Mapping, Competitive Strategies, Market Attractiveness. You can add your own data and text as per your requirement.
Slide 29: This slide presents Market Segmentation that also shows these steps to be used are- Geographic, Demographic, Psychographic, Behavioral.
Slide 30: This slide showcase Product Market Mapping that also shows Product Market Map with respect to Market attractiveness, Competitive Strength.
Slide 31: This slide presents Competitive Strategies with respect to Competitive Edge, Competitive Advantage with four categories- Overall Low-cost Provider Strategy, Broad Differentiation strategy, Focused Low Cost Strategy, Focused Differentiation Strategy.
Slide 32: This slide showcase Market Attractiveness with variation of - Medium, High , Low, also showing various points to be measure are- High Attractiveness, Medium Attractiveness, Low Attractiveness.
Slide 33: This slide showcase Development Plans with these steps are- Manufacturing Plan, Marketing Communication Plan, Digital Marketing Plan, Operations Plan, Marketing Launch Plan, Budgeting Plan,
Slide 34: This slide presents Manufacturing Plan table. You can add according to your need.
Slide 35: This slide shows Operations Plan table . With the reference of this you can add various categories
Slide 36: This slide displays Marketing Launch Plan with these steps- Create Press Release, Update The Website, Use Twitter, Garner Endorsements, Use Advertising, Build Demand, Create Email Contests, Attend Tradeshows.
Slide 37: This slide presents Marketing Communication Plan circular diagram showing various important plan- Direct Marketing, Public Relations, Personal Selling, Advertising, Sales Promotion.
Slide 38: This slide displays Digital Marketing Plan showing various further sub categories that are- Content, Paid organic search, Email marketing, Social media. You can add or edit according to your requirement.
Slide 39: This is Budgeting Template that is giving you brief about budget of Public relations, Web Marketing, Advertising.
Slide 40: This slide shows Branding & Repositioning showing various stages that includes- Repositioning a Product, Maturity Stage, Repositioning Strategy, Growth Stage, Decline Stage.
Slide 41: This slide shows Repositioning A Product and also you can edit and customize- Among Existing Customers, To new Consumers.
Slide 42: This slide showcase Repositioning Strategy with four quadrant mentioning these points- Image Repositioning, Intangible Repositioning, Tangible Repositioning, Product Repositioning, and also with Rationale Behind The Strategy.
Slide 43: This slide presents Building Brand Preference table with factors and other matters like- Acquisition Cost, Advertisement, Social media presence, Sponsor public events, Freebies.
Slide 44: This slide showcases about Cost Analysiswith these three parameters- Production & Operation Cost Analysis, Marketing & Launch Cost Analysis, Business & Financial Analysis.
Slide 45: This slide presents Production & Operation Cost Analysis table with cost for the item and cost per year.
Slide 46: This slide displays Marketing & Launch Cost Analysis. You can edit and modify as per your business requirement.
Slide 47: This slide presents Business & Financial Analysis table with types of investment and different ideas.
Slide 48: This slide showcases Product Feasibility & Review with these steps- Feasibility Review, Product Quality Check, Evaluating Scores, Alpha & Beta Testing Timelines, Launch Monitoring Dashboard.
Slide 49: This slide displays Project Analysis flow diagram with data as follows- Feasibility Review, Scheduling Requirement Feasibility, Legal Requirement Feasibility, Economic Feasibility, Operational Feasibility, Technical Feasibility.
Slide 50: This slide displays Evaluating Scores table. You can mention your score after evaluating.
Slide 51: This slide showcases Alpha & Beta Tasting Timelines with mentioning three levels- Alpha Testing, Beta testing Full Scale Show, with target dates .
Slide 52: This slide showcase Product Quality Check with these parameters to judge and measure- Bad, Poor, Average, Good, Excellent.
Slide 53: This slide shows Launch Monitoring Dashboard with comparison between three.
Slide 54: This slide shows Icons For NDP. You use as per your requirement.
Slide 55: This slide is titled Additional Slides to proceed forward.
Slide 56: This is Our Mission slide with- Vision, Mission, Goal to state. replace image.
Slide 57: This is an Our Team slide with image box, name and designation.
Slide 58: This is About Us slide. You can add about the company.
Slide 59: This slide showcases Vision & Mission with Vision, Mission and Goal. State them here.
Slide 60: This slide shows Comparison between male and female with pie chart.
Slide 61: This slide showcases three comparison of minimum medium and maximum.
Slide 62: This slide present Quotes slide. You can edit and modify as per your requirement
Slide 63: This is a Timeline slide. Show company milestones etc. here.
Slide 64: This is a continuation of timeline slide.
Slide 65: This slide is titled Charts & Graphs to proceed forward to use them.
Slide 66: This is a Bar Graph slide to show product comparison in terms of years etc.
Slide 67: This is a Combo Chart slide to showcase Profit over the years.
Slide 68: This is a Radar Chart slide to show two products comparison.
Slide 69: This is a Thank You slide with Address# street number, city, state, Contact Numbers, email Address.