Customer profitability matrix with related strategies
Download our ready-to-use Customer Profitability Matrix with Related Strategies PowerPoint template to represent the topic engagingly. Consumer loyalty is the commitment between consumers and businesses. Analyze business progress relative to its industry by classifying Performance. The consumer profitability assessment chart PPT slide is apt for various concepts like profitability analysis, customer relationship, loyalty programs customer retention and satisfaction, brand loyalty, and so on. With the help of this content-ready consumer relationship chart PPT template, you can assess the profitability of each consumer. Create sections of customers by assessing the value and profit of each client separately using the brand loyalty PowerPoint chart. Employ the fully customizable PowerPoint diagram to identify potential clients and segments for your business. Take advantage of this visually appealing profitability analysis of client chart PPT theme to evaluate and analyze the consumer value. Thus, use this ready-to-use client relationship grid chart PPT theme to create an interactive presentation.
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Description:
The image shows a PowerPoint slide titled "Customer Profitability Matrix with Related Strategies". It's a strategic management tool that categorizes customers based on two criteria: those who want the company's products or services ("Customer that want us") and those the company wants ("Customer we want"), resulting in four customer segments:
1. Ideals:Â
Customers who both want the company and are wanted by the company. Strategy suggested is to invest in these customers.
2. Coverts:Â
Customers who don't need the company but are desired by the company. The strategy is to migrate them to the "Ideals" segment.
3. Exploits:Â
Customers who want the company's offerings but are not particularly desired by the company. The strategy is to migrate these customers to "Ideals" by increasing the price.
4. Monitors:Â
Customers who neither need the company nor are they particularly wanted. The strategy here is to search for another way to serve these customers.
Use Cases:
This matrix can be applied across various industries for customer segmentation and strategy development:
1. Retail:
Use: Customer loyalty program development.
Presenter: Marketing Director
Audience: Marketing team, customer relations
2. Financial Services:
Use: Client portfolio optimization.
Presenter: Client Relationship Manager
Audience: Financial advisors, sales teams
3. Telecommunications:
Use: Service package customization.
Presenter: Product Manager
Audience: Sales representatives, product development team
4. Healthcare:
Use: Patient service improvement.
Presenter: Healthcare Administrator
Audience: Medical staff, hospital management
5. Technology:
Use: Software subscription model refinement.
Presenter: Business Strategist
Audience: Customer success team, salesforce
6. Hospitality:
Use: Guest experience enhancement.
Presenter: Hospitality Manager
Audience: Service staff, management
7. Automotive:
Use: After-sales service strategy.
Presenter: After-sales Service Manager
Audience: Service team, sales department
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