Ansoff product and market diversification matrix
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Presenting this set of slides with name Ansoff Product And Market Diversification Matrix. This is a three stage process. The stages in this process are Relational Distance, Market Product Classification, Innovation Incremental Radical, Market Sector Geographical, Product Services. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.
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Description:
The image is a PowerPoint slide of the Ansoff Product and Market Diversification Matrix. This strategic planning tool helps businesses decide their product and market growth strategy. The matrix is divided into four quadrants:
1. Market Penetration (Current Market/Product):Â
Focused on expanding sales of current products to the existing market, possibly through more aggressive marketing.
2. Product Development (New Product/Current Market):Â
Aimed at creating new products for sale to the existing customer base.
3. Market Development (Current Product/New Market):Â
Involves taking existing products into new geographic or demographic markets.
4. Diversification (New Product/New Market):Â
The most aggressive growth strategy involves new products in new markets.
Each quadrant has placeholders labeled "Text Here," indicating where specific strategies or examples can be inputted. The slide is editable, allowing for customization to fit specific business strategies.
Use Cases:
The Ansoff Matrix can be used across various industries, including:
1. Retail:
Use: Planning for new store openings or product lines.
Presenter: Strategy Manager
Audience: Investors, management team
2. Technology:
Use: Introducing tech products to new markets or developing new tech solutions.
Presenter: Product Manager
Audience: Development team, stakeholders
3. Consumer Goods:
Use: Expanding into new markets with existing products or launching new brands.
Presenter: Brand Manager
Audience: Marketing team, sales force
4. Automotive:
Use: Launching new vehicle models or entering emerging markets.
Presenter: Market Analyst
Audience: Executives, dealer network
5. Pharmaceuticals:
Use: Developing new drugs or expanding into new regional markets.
Presenter: R&D Director
Audience: Investors, healthcare providers
6. Financial Services:
Use: Introducing new financial products or services to current or new customer segments.
Presenter: Financial Strategist
Audience: Financial advisors, clients
7. Food and Beverage:
Use: Opening new restaurants in different locations or adding new items to the menu.
Presenter: Business Development Manager
Audience: Franchisees, internal management
Ansoff product and market diversification matrix with all 2 slides:
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