Online marketing powerpoint presentation slides

Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. With each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the World Wide Web.

For centuries, people have been marketing and promoting brands, products, and services to attract and engage customers. Traditional marketing, like print, broadcast, or direct mail, recently gave way to digital marketing, which meets customers where they are—on their smartphones, tablets, and laptops.

The internet brought with it a new kind of technology that changed how marketing is done. Advertisers could now reach out to customers via the Google search engine through online shopping, blog posts, and YouTube videos. Google searches, maps, and images account for more than 85 percent of the world’s web traffic. The data was available instantly: How many people clicked on the ad? What percentage of shoppers are females who run marathons? Marketers analyze this data to improve their efforts.

How Online Marketing Works?

Online marketing spreads brand messaging through images, text, or video to reach users who may resonate with it. Sometimes, brands curate an integrated strategy that involves a robust presence with a website, blog, and social media, in addition to using a constant stream of targeted ads and email newsletters to draw users to these sites. Other times, an Instagram post on Sunday night detailing a list of events for the week ahead is enough for a bar business.

Crafting an online marketing strategy right for your business or organization may require trial and error. The internet evolves with its users, so big players like Google, Meta, and Amazon continually adjust algorithms and search displays to win your attention. Your business’s ability to reach the right audience will likely depend on a keen understanding of demographics and purchasing habits and the number of resources you’re willing to put towards capturing that data.

Let's explore the slides!

Template 1: Digital Marketing Key Statistics PPT Template

If you’re a digital marketer by profession or a business owner looking to grow their digital presence, keeping an eye on the latest digital marketing stats will help you take stock of the current situation and plan for the future. Use this PPT Template to keep track of increasing internet users, active social media users, union mobile users, and other forms in which users access digital marketplaces. Download Now!

Template 2: Elements of Digital Marketing PPT Template

Digital marketing is a comprehensive approach to promoting products, services, or brands using digital channels and technology. The PPT Template highlights four digital marketing forms: organic marketing, paid marketing, reporting, and mobile marketing. Each of these has multiple elements like content marketing, SEO, social media, PPC, display ads, ORM, analytics, and mobile apps, amongst others. Make an optimal marketing mix for your company with this PPT Slide. Download Now!

Template 3: Email Marketing Statistics PPT Template

Email marketing allows you to reach your target audience directly with personalized and relevant content. Before starting to plan your email content and schedule, get your hands on this PPT Template. This will enable you to track statistics related to email, and you can keep updating it. It records information like what percentage of people check emails daily, how many sign up for email notifications through brand websites, average ROI, and conversion as compared to social media. Download now!

Template 4: Email Marketing Strategy PPT Template

Email marketing aims to build customer relationships, promote products or services, increase brand awareness, and ultimately drive sales. This PPT Template will help you develop a comprehensive email marketing strategy. The slide outlines the key elements that must be considered when developing a plan. It includes reporting, website integration, CRM integration, segmentation, contact list management, KPIs, etc. Get access today!

Template 5: Email Marketing Dashboard PPT Template

Use this PPT Template to maintain real-time email data. You can track information like the number of subscribers and total number of sessions on visual infographics. In the tables provided, you can record the ROI of weekly newsletters, promotions, daily updates, etc. The template has color-coded graphs that will enable you to segregate direct, organic, paid, and referral sessions at one glance. Download Now!

Template 6: Pay Per Click Statistics PPT Template

From small start-ups trying to make a mark to corporate giants defending their turf, PPC spending is an index of the digital battleground with global ramifications. Unravel the latest trends in total PPC spending worldwide and delve into the intricacies of average cost-per-click with this PPT Template. It will record key PPC-related statistics like average click-go, click-through rate, organic customer percentage, etc. Download now!

Template 7: Pay-Per-Click Strategies

As a marketer, you understand that PPC today is more than just bringing clicks. It is a powerful weapon that, if strategically applied, can soar your business to the next level. Use this PPT Template to plan a solid PPC Strategy. This slide will enable you to include elements like performance monitoring, analysis and feedback, campaign assessment, landing page development, account setup, campaign launch, etc. Download now!

Template 8: Pay Per Click Dashboard PPT Template

With your fail-proof strategy, this Dashboard Template will help you monitor your performance. Track factors like click rates, bounce rates, campaign costs, etc. The visual infographics, such as the pie chart, graphs, and table, will help you present data to your teams and analyze it for future strategies. Download Now!

Template 9: SEO Statistics PPT Template

SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search engines like Google, with the goal of getting more organic traffic. It is crucial to track data to ensure optimization. Use this PPT Template to do so. You can record lead-to-customer, online search volumes, keyword data, etc. Download Now!

Template 10: SMM Dashboard PPT Template

Social media today plays such an essential top-of-the-funnel role that it’s important to understand how to align the platform's usage to meet your goals. Use this dashboard to track total visits and clicks from each social media and other platforms. With this data, you can find the platform that gets you maximum customers; this will help you make budget plans for the next term. Download Now!

Up your Online Marketing game!

Whether you are an established business or a small start-up, wasting time and money on marketing campaigns is a common brand fear. A well-executed digital marketing strategy is needed to help you achieve your marketing objectives and grow your business. Use the Online Marketing PPT Presentation to strategize your marketing game.

With new technology, new platforms, tools, and techniques continue to emerge, giving marketers even more opportunities to connect with their target audience.

From big data and blockchain to AI and augmented reality, the future of digital marketing will allow digital marketers to increase personalization and reach customers in new ways. Check out template guides!