Defining roles responsibilities for product route to market

Description:

The image shows a PowerPoint slide titled "Defining Roles & Responsibilities for Product Route to Market". It's designed to assign and describe the roles and responsibilities within a team for a product's market launch. The slide is organized into six columns, each detailing a different aspect of the team member's role:

1. Team: 

Lists various departments or teams involved in the product launch, like Sales, Marketing, Quality Control, Event Management, PR, and Customer Success.

2. Major Responsibilities: 

Highlights the primary tasks each team is responsible for, such as product demos for Sales, blog posts for Marketing, and venue setup for Event Management.

3. Name: 

A placeholder to list the name of the team member or leader responsible for each section.

4. Responsibility: 

This section details specific actions or roles, like 'Launch owner – Overview sales, marketing and PR teams' for Sales and 'Product Marketing – Develop and implement new product marketing plan' for Marketing.

5. Org/Dept: 

Denotes the organizational department or unit, such as Strategic Executive for Sales, or Marketing Executive for Event Management.

6. Email/Phone: 

Spaces to provide contact information for the responsible parties.

Use Cases:

This slide can be used across various industries, including:

1. Consumer Electronics:

Use: Launching new gadgets.

Presenter: Product Manager.

Audience: Internal teams, stakeholder.

2. Pharmaceuticals:

Use: Introducing new medications.

Presenter: Brand Manager.

Audience: Sales reps, marketing team.

3. Automotive:

Use: Bringing new car models to market.

Presenter: Marketing Director.

Audience: Dealers, Sales Force.

4. Software Development:

Use: Releasing new software products.

Presenter: Project Lead.

Audience: Development team, sales.

5. Retail:

Use: Opening new store branches.

Presenter: Operations Manager.

Audience: Store managers, staff.

6. Consulting Services:

Use: Deploying new consulting frameworks.

Presenter: Senior Consultant.

Audience: Consultants, clients.

7. Food and Beverage:

Use: Market entry for new products.

Presenter: Brand Strategist.

Audience: Distributors, Marketing.