Decline In Number Of Customers Of E Commerce Company Case Competition Complete Deck

Slide 1: This is the cover slide of Decline In Number Of Customers Of E-commerce Company (Case Competition)
Slide 2: This is the Table of Contents slide that lists out all the essential elements covered in the deck.
Slide 3: This slide shows details about CNN E-Commerce Company such as company name, employees, annual revenue, customer retention rate, customer churn rate, CEO, customer loyalty rate, business overview, product categories etc.
Slide 4: This slide shows a graph of constantly declining Customer Retention Rate in CNN E-Commerce Company for past 5 years. Also, this slide provides key reasons behind the decline (poor customer service, absence of loyalty programs, insufficient social media presence etc.)
Slide 5: This slide shows a graph of declining Revenue of CNN E-Commerce Company for past 5 years. Additionally, this slide provides additional information on some reasons (lack of proactive growth efforts, bad user experience, lack of mobile application etc.) of decline in overall company revenue from 2017 to 2021
Slide 6: This slide shows a graph depicting a fall in Market Share of CNN E-Commerce Company in past 5 years. Also, this slide provides additional information on some reasons (declining sales, low Customer Retention Rate, dissatisfied customer, lack of competitive edge etc.) of fall in market share from 2017 to 2021 along with the current market share in 2021.
Slide 7: This slide shows a graph of the percentage of actual buyers that make purchase form the site once they visit the site. The rate has considerably gone down since 2017 due to reasons such as poor user interface, limited product categories, long waiting time, complex billing options etc.
Slide 8: This slide shows a constant increase in Customer Churn Rate of CNN E-Commerce Company. The rate has constantly increased since 2015 due to reasons such as high pricing, poor customer experience, lack of proactive support etc. along with some ways to reduce churn rate such as offering incentives, start a reward program, provide better services, target the right audience etc.
Slide 9: This slide shows current Customer Retention Rate of CNN E-Commerce Company. Additionally, this slide provides information on Customers at End of Period, Customers Acquired during period and Customers at Start of Period along with the formula for calculation of CRR (Customer Retention Rate) using these variables.
Slide 10: This slide presents CNN E-commerce company challenges, solutions and product categories.
Slide 11: This slide shows various Product Categories that are offered by CNN E-Commerce Company such as Apparel, Footwear, Household Appliances, Activewear etc. along with subcategories for all of them.
Slide 12: This slide shows the problem that the company is facing related to Increase in Customer Churn Rate (number of people who have stop doing business with the company) due to decrease in Customer Retention Rate. Also, some recommendations are provided to solve the problem.
Slide 13: This slide shows the problem that the company is facing related to fall in sales of the company due to lost of existing subscribers (decreased Customer Retention Rate) that is effecting the company growth along with the solution that the company must adopt.
Slide 14: This slide shows the problem that the company is facing related to purchase rate that is constantly declining as customers are leaving the company services and opting for another service provider. The solution is to provide incentives to the customers and use email targeting to win customers back..
Slide 15: This slide shows the problem that the company is facing related to decrease in the percentage of Customer Loyalty as a result of Declining Customer Retention Rate of the Company. The solution is to provide additional value and offers to the customers in order to gain competitive edge.
Slide 16: This slide shows the problem that the company is facing related to decrease in the percentage of Customer Loyalty as a result of Declining Customer Retention Rate of the Company. The solution is to provide additional value and offers to the customers in order to gain competitive edge.
Slide 17: This slide presents competitive analysis of CNN E-commerce company and strategies to improve customer retention rate.
Slide 18: This slide shows the competitive analysis of CNN E-Commerce Company with other similar line competitors on the bases of certain parameters such as Company Revenue, Customer Retention Rate, Shopping Cart Abandonment Rate, Customer Repeat Order Rate, Customer Churn Rate etc.
Slide 19: This slide shows strategies that can be adopted by the company in order to increase Customer Retention Rate such as Ensuring Amazing Customer Service, Implementing Customer Loyalty and Reward Programs, Have a Mobile Application, Personalize the Customer Experience etc.
Slide 20: This slide presents strategies to be adopted by CNN E-commerce company.
Slide 21: This slide shows the strategy to be adopted by the company i.e. Implement Customer Loyalty and Reward Programs to improve relationship building and help to improve Customer Retention Rate along with the need of such strategy and how it is to be implemented that will give benefit to the company.
Slide 22: This slide shows the strategy to be adopted by the company i.e. have a Strong Social Media Presence to ensure wider customer reach that will help to improve Customer Retention Rate along with the need of such strategy and how it is to be implemented that will give benefit to the company.
Slide 23: This slide shows the strategy to be adopted by the company i.e. Personalizing the Customer Experience to create a feeling of belongingness among them along with the need of such strategy and how it is to be implemented that will give benefit to the company.
Slide 24: This slide presents CNN E-commerce company SWOT Analysis.
Slide 25: This slide shows the strengths of CNN E-Commerce Company that it has over its competitors such as High Brand Recall , Exclusive Product Range , Strategic Business Acquisitions etc.
Slide 26: This slide shows the weaknesses of CNN E-Commerce Company that it must overcome such as High Acquisition Costs and Low Customer Retention Rate Decrease in Revenue , Low Customer Repeat Order and High Churn Rate etc.
Slide 27: This slide shows some opportunities of CNN E-Commerce Company that that can lead to growth in future such as Business Expansion, Proper Networking, Engage in Customer Loyalty, Reward Programs and Personalization etc.
Slide 28: This slide shows some threats that may effect the company in future course of time and impact the company profits. Some potential threats are Intense Competition , Declining Customer Retention Rate, Government Regulations and Currency Fluctuations etc.
Slide 29: This slide presents CNN E-commerce company KPI's, estimated strategy implementation costs and risks involved.
Slide 30: The slide shows the key Performance Indicator (KPI)’s which will help the company to track the success rate of implemented strategies. Some of the KPI’s are Customer Retention Rate, Customer Churn Rate, Customer Repeat Order Rate, Net Promoter Score , Shopping Cart Abandonment Rate, Customer Engagement Index etc.
Slide 31: The slide shows the estimation of major cost involved in the next four years (2019-2023) for implementing the strategies. The strategies are Logistics Automation, enter into a partnership with Logistic Supplier, use warehousing service to minimize transportation costs etc..
Slide 32: The slide shows the risks associated with the implementation of strategy. Also, it provides the level of the risk (low, medium or high), and Key Strategies/Measures for effectively mitigating the risk.
Slide 33: The slide shows some ways and recommendations that can be adopted by CNN E-Commerce Company in order to improve the CRR (Customer Retention Rate) such as by providing additional incentives, providing high quality customer service, offer discounts, personalize the customer experiences etc.
Slide 34: This slide presents estimated customer retention rate of CNN E-commerce company after strategy implementation.
Slide 35: This slide shows the estimated future trends in Customer Retention Rate of CNN Company after the implementation of Strategies such as implement Customer Loyalty and Reward Program , increase social media presence via media tools, improving personalized customer experience. The graph shows an increase in Customer Retention Rate of CNN E-Commerce Company in the coming future.
Slide 36: This slide shows the estimated future trends of CNN E-Commerce Company for 5 years after the implementation of Strategies. These targets are related to Company Revenue, Customer Churn Rate, Customer Repeat Order Rate, Net Promoter Score etc.
Slide 37: This slide shows future estimated Customer Retention Rate of CNN E-Commerce Company after strategy implementation. Additionally, this slide provides information on number of Customers at End of Period, Customers Acquired during period and Customers at Start of Period along with the formula for calculation of CRR (Customer Retention Rate) using these variables. The CRR has increased by around 8%.
Slide 38: The slide shows the Customer Retention Rate dashboard in order to measure variables such as churn rate, net customer gained, net promotor score, retention rate etc.
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