Brand extension for increasing competitive advantage and brand awareness powerpoint presentation slides

Slide 1: This slide introduces Brand Extension for Increasing Competitive Advantage and Brand Awareness.
Slide 2: This slide displays Agenda for Brand Extension
Slide 3: This slide displays Table of Contents.
Slide 4: This slide shows Table of Content.
Slide 5: This slide shows details about the Brand extension details such as brand details, strategy to be used, existing product categories, estimated costs involved, new product details etc.
Slide 6: This slide shows the company’s major requirement behind Brand Extension. Key needs include ‘To increase Brand Awareness’, To cater to lower and premium market’, enhance brand visibility etc.
Slide 7: This slide shows the number of products sold by the company in last 5 years. The number is constantly declining due to poor company products that have failed to generate enough demand and generate sales.
Slide 8: This slide shows a graph of declining Revenue of XYZ Company for past 5 years. Additionally, this slide provides additional information on some reasons (absence of extensive product extension strategies) of decline in overall company revenue from 2015 to 2019.
Slide 9: This slide shows some of the current issues in the company that can be solved by implementing brand extension strategies. Some of the issues are low brand image, negative brand reputation, decline in sales, lack of customer retention etc.
Slide 10: This slide shows the scope of Brand Extension such as Parent Brand Strengths, Parent Brand Image, Brand Extension Strategies, Marketing Strategies, Benefits of Extension etc.
Slide 11: This slide shows the steps and processes involved in Brand Extension such as brand equity measurement, measuring potential risks, analyzing competencies, market research, design an extensive brand extension strategy along with stage of each process i.e. done, in progress or not started yet.
Slide 12: This slide shows the existing product categories of the company, its pricing, product segments, customer perception and perceived quality
Slide 13: This slide displays Table of Contents.
Slide 14: This slide shows the Brand Extension Strategies that the company can adopt and choose to from such as Line Extension, Companion Product Extension, Expertise Extension, Market Extension and Geographic Extension.
Slide 15: This slide shows the overview of Line Extension Strategy and impact of the strategy in the future such as product variations in future, estimated costs involved etc.
Slide 16: This slide shows the overview of Companion Product Extension and impact of the strategy in the future such as product variations in future, estimated costs involved etc.
Slide 17: This slide shows the overview of Expertise Extension Strategy and impact of the strategy in the future such as product variations in future, estimated costs involved etc.
Slide 18: This slide shows the overview of Market Extension Strategy and impact of the strategy in the future such as product variations in future, estimated costs involved etc.
Slide 19: This slide shows the overview of Geographic Extension Strategy and impact of the strategy in the future such as product variations in future, estimated costs involved etc.
Slide 20: This slide shows the competitive analysis of various brand extension strategies based on various parameters such as estimated costs involved, marketing programs, effects on brand equity etc.
Slide 21: This slide displays Table of Content.
Slide 22: This slide shows the risks involved in Implementing Brand Extension Strategies along with the level of risk they possess i.e. high, medium or low.
Slide 23: This slide shows some measures that the company can take to build a stronger and efficient brand extension strategy such as knowing your target audience, analyzing your current brand positioning, developing a specific market persona, getting aware about existing brand equity etc.
Slide 24: This slide shows company’s original and existing products and what will be the extension after the implementation of multiple strategies such as line extension, market extension, expertise extension, geographic extension etc.
Slide 25: This slide shows a table that evaluates the brand extension process and measures various parameters such as Perceived Environmental Impact, Parent Brand User Status, Brand Extension Evaluation, audience count etc.
Slide 26: This slide displays Table of Contents.
Slide 27: This slide shows the estimated number of products that will be sold after implementing Companion Product Extension Strategy. The graph shows an increase in number of products sold by of XYZ Company in the coming future.
Slide 28: This slide shows estimated Sales Revenue of XYZ Company after implementing Companion Product Extension Strategy. The revenue is expected to increase by $ 40 MM and reach by around $ 90 MM in 2019.
Slide 29: This slide shows the product life cycle of the company after implementing Companion Product Extension Strategy. The slide shows details of each stage i.e. Introduction, Growth, Maturity and Decline. Also, this slide shows what will be the scenario after maturity implementing Product Extension Strategy.
Slide 30: This slide shows a Brand Extension Dashboard with KPI’s such as Company Revenue , Products Sold in 2019 , Brand Extension Strategy to be used in 2020 Estimated Sales Growth in 2020, Estimated Products to be Sold in 2020 etc.
Slide 31: This is Icons Slide for Brand Extension for Increasing Competitive Advantage and Brand Awareness.
Slide 32: This slide is titled as Additional Slides for moving forward.
Slide 33: This is About Us slide to showcase Company specifications.
Slide 34: This slide displays Mission, Vision and Goal.
Slide 35: This slide shows Timeline process.
Slide 36: This slide displays Roadmap process.
Slide 37: This slide shows 30 60 90 Day Plan