Brand pyramid with who we are and what we deliver

Description:

The image displays a PowerPoint slide with a diagram of a "Brand Pyramid," a strategic tool used for defining a brand's core elements and messaging. The pyramid is split into levels, with each level representing a different aspect of the brand:

1. "Why Do We Exist?" at the base, paired with "Brand Vision," to define the brand's purpose.

2. "Characteristics Differentiate" above that, linked to "Brand Differences," describing what sets the brand apart.

3. "Benefits Of Start-up Receive From Experience" next, associated with "Brand Benefits," likely detailing the advantages customers gain from the brand.

4. "Key Trait Experience" followed by "Brand Personality," indicating the brand's attributes or character.

5. "Point Of Difference" near the top, relating to "Brand Essence," focusing on the unique value proposition.

6. "Who are we?" at the apex, aligning with "What We Deliver," summarizing the brand's identity and promise.

Use Cases:

The Brand Pyramid model is applicable across various industries for brand strategy development:

1. Retail:

Use: Defining brand positioning to differentiate from competitors

Presenter: Brand Manager

Audience: Marketing team, company executives

2. Technology:

Use: Articulating a tech company's vision and unique offerings

Presenter: Chief Marketing Officer

Audience: Investors, employees

3. Food and Beverage:

Use: Establishing a food brand's story and customer benefits

Presenter: Product Development Manager

Audience: Retailers, distributors

4. Automotive:

Use: Conveying a car manufacturer's brand essence and personality

Presenter: Marketing Director

Audience: Dealerships, sales force

5. Fashion:

Use: Crafting a luxury brand's image and aspirational qualities

Presenter: Creative Director

Audience: Design team, public relations

6. Financial Services:

Use: Communicating the core values and services of a financial institution

Presenter: Financial Brand Consultant

Audience: Bank staff, potential clients

7. Hospitality:

Use: Highlighting a hotel chain's unique experiences and guest benefits

Presenter: Hospitality Brand Strategist

Audience: Hotel managers, customer service staff