4c model by david jobber and john fahy competitiveness ppt powerpoint presentation deck

Description:

The image is a PowerPoint slide featuring the "4C Model by David Jobber & John Fahy," which is a strategic marketing tool used to evaluate and improve a company’s value proposition. The model focuses on four key areas:

1. Clarity: 

Questions whether the company's value proposition is clear and simple.

2. Consistency: 

Assesses if the value proposition can be consistently communicated across all channels.

3. Credibility: 

Examines if the company's message is believable and trustworthy.

4. Competitiveness: 

Challenges whether the company's value proposition stands out as unique compared to competitors.

The slide has a professional layout with each 'C' presented alongside a relevant icon, and a question prompting the presenter to evaluate each component of their value proposition.

Use Cases:

Here are seven industries where this slide could be particularly useful, along with specific use cases, potential presenters, and target audiences:

1. E-commerce:

Use: Crafting online marketing strategies.

Presenter: Marketing Director.

Audience: Marketing Team.

2. Technology:

Use: Presenting software product value propositions.

Presenter: Product Manager.

Audience: Sales Representatives.

3. Financial Services:

Use: Enhancing financial product offerings.

Presenter: Financial Advisor.

Audience: Investment Clients.

4. Healthcare:

Use: Communicating patient care initiatives.

Presenter: Healthcare Administrator.

Audience: Hospital Staff.

5. Real Estate:

Use: Distinguishing property portfolio offerings.

Presenter: Real Estate Broker.

Audience: Potential Investors.

6. Education:

Use: Outlining the value of educational programs.

Presenter: University Dean.

Audience: Prospective Students.

7. Retail:

Use: Developing branding and customer service protocols.

Presenter: Retail Operations Manager.

Audience: Customer Service Staff.