Permission Based Advertising Strategy Implementation Guide MKT CD V

Slide 1: This is the cover slide of Permission based advertising strategy implementation guide.
Slide 2: This is the Agenda for definitive guide to permission based marketing strategy.
Slide 3: This slide presents the Table of contents.
Slide 4: This slide presents introduction to permission marketing tive guide to permission based marketing strategy
Slide 5: The following slide showcases overview of permission marketing which can guide brands to craft their personalized promotion strategies. It provides information about express permission, implied permission, purpose, etc.
Slide 6: The following slide showcases various steps to how permission marketing works. It provides information events & interaction, merging, predictions, personalized targeting, campaign execution, etc.
Slide 7: The following slide showcases various steps to how permission marketing works. It provides information persuade customer, educate about benefits, reinforce incentive, optimize permissions and earn profit.
Slide 8: The following slide showcases major benefits which can help businesses craft permission marketing campaigns. It provides information about better engagement, cost effective, high conversion rate, long term relations and reputation enhancement.
Slide 9: The following slide showcases comprehensive framework of permission based marketing. It provides information about perceived attractiveness, redemption time, incentive size, permission intensity, privacy costs, etc.
Slide 10: The following slide showcases various challenges and solutions for permission-based marketing. It provides information about unwanted messages, spam, privacy issues, personalization concerns and relevancy of campaigns.
Slide 11: The following slide showcases distinction between permission and interruption marketing strategy. It provides information about objective, costs, campaign example, telemarketing calls, mail campaigns, opt-in emails, etc.
Slide 12: The following slide showcases distinction between express and implied marketing strategy. It provides information about subscription confirmation, form filling, marketing messages, checkout, trade show, etc.
Slide 13: This slide presents strategizing basics of permission marketing.
Slide 14: The following slide showcases various levels at which brands can deploy permission marketing. It provides information about intravenous, points, personal relationship, brand trust, situational, etc.
Slide 15: The following slide showcases techniques which can help brands persuade customers for their permissions. It provides information about lead magnets, trust building, software, rewards and customer education.
Slide 16: This slide presents different ways to initiate and manage permission marketing.
Slide 17: The following slide showcases various methods which can be used by marketers to take permission from leads. It provides information about double opt-ins, privacy policy, spam, unsubscribe option, etc.
Slide 18: The following slide showcases offline and online list building sources for permission marketers. It provides information about point of sale, exhibition, print ads, squeeze pages, web pages, social media, etc.
Slide 19: The following slide showcases various steps for implementing permission marketing campaigns over social media platforms. It provides information about promote, encourage, engage, inspire, etc.
Slide 20: The following slide showcases best practices which businesses can deploy for permission marketing campaigns.
Slide 21: The following slide showcases best practices which businesses can deploy for permission marketing campaigns. It provides information about achieve opt-ins, offer selective opt-in and create common customer profile.
Slide 22: The following slide showcases best practices which businesses can deploy for permission marketing campaigns. It provides information about outbound contact strategy, varied offers and enabled opt-out.
Slide 23: This slide presents different ways to initiate and manage permission marketing.
Slide 24: The following slide showcases blog teaser campaigns to gain permission from customers. It provides information about article teaser, premium content subscription, multiple formats, blogging software, etc.
Slide 25: The following slide showcases deals and offers which can be presented by marketers to lure more customers. It provides information about email marketing sequence, news events, holidays, seasons, etc.
Slide 26: The following slide showcases how permissions can be gained from customers through newsletter marketing campaigns. It provides information about product value, recent events, advice, suggestions, etc.
Slide 27: This slide presents different ways to initiate and manage permission marketing.
Slide 28: The following slide showcases tiered loyalty programs which can help businesses can permission and information from customers. It provides information about fixed benefits, behavioral triggers, surprise and delight benefits.
Slide 29: The following slide showcases pop-up offers which can help businesses acquire first-party data audience and promote products. It provides information about welcome offers, exit-offers and valued member offers.
Slide 30: The following slide showcases brand ambassador programs which can help businesses gain more consumer insights and long-term relations. It provides information about requirement driven, affiliate, informal, college, etc.
Slide 31: This slide presents permission marketing by channel.
Slide 32: The following slide showcases introduction of permission based mobile campaigns. It provides information about benefits such as increased effectiveness and targeting along with channels namely messaging, browsing, etc.
Slide 33: The following slide showcases four major steps of permission based mobile marketing. It provides information about gaining consent, creating database of preference profiles, establishing mobile commercial channel, etc.
Slide 34: The following slide showcases methods of mobile app push notifications which brands can use to increase customer experience. It provides information about welcome notifications, education,
Slide 35: The following slide showcases methods of mobile app push notifications which brands can use to increase customer experience.
Slide 36: The following slide showcases methods of mobile app push notifications which brands can use to increase customer experience. It provides information about win back notifications, automated push notification campaign, etc.
Slide 37: The following slide showcases best practices which can guide marketers to ideally send push notifications. It provides information about real-time triggers, time zone handling, single customer view, etc.
Slide 38: This slide presents permission marketing by channel.
Slide 39: This slide represents overview of SMS marketing which can be used by marketers to generate more revenue and engage loyal customers. It includes four types of SMS marketing such as promotional deals and discounts, SMS coupons, flash sales and loyalty programs.
Slide 40: The following slide showcases process flow for helping marketers craft their SMS marketing campaigns. It provides information about user op-in, user opt-out, broadcast message, communication, link click, etc.
Slide 41: This slide represents the various ways in which marketers use SMS marketing to generate more revenue and engage and develop good relations with loyal customers. It includes various methods such as short-term promotions, order update, etc.
Slide 42: This slide represents best approaches to be used by marketers in order to boost brand recall through SMS marketing. It includes SMS marketing best practices such as add call to action, personalized campaigns etc.
Slide 43: This slide presents permission marketing by channel.
Slide 44: The following slide showcases introduction of permission-based email campaigns which can be used to increase overall subscriptions of business. It provides information about benefits such as increased effectiveness and targeting along with channels namely messaging, browsing, etc.
Slide 45: The following slide showcases strategies which can guide marketers to gain subscriptions through opt-in based email marketing campaigns. It provides information about sign-up opportunities, value offering, subscriber activity, etc.
Slide 46: The following slide showcases techniques which can help marketers in reducing email opt-outs to gain overall customer retention and sales. It provides information about audience segmentation, mailing list, email frequency, customer dialogue, etc.
Slide 47: This slide presents permission marketing by channel.
Slide 48: The following slide showcases push notification strategies which can guide marketers to retain customers over web. It provides information about first time buyers, retarget, personalize, abandoned cart, etc.
Slide 49: This slide presents roles and responsibilities of online marketing department.
Slide 50: The following slide showcases roles and responsibilities catering to online marketing team. It provides information about marketing managers, advertising account manager, market research analyst, etc.
Slide 51: This slide presents analyzing cost for deploying permission marketing.
Slide 52: The following slide showcases budget analysis which can help marketers in deploying permission and interruption based marketing initiatives. It provides information about giveaways, sweepstakes, newsletters, opt-ins, etc.
Slide 53: The following slide showcases comparative analysis of multiple marketing automation software which can help businesses conduct permission oriented campaigns. It provides information about customer dashboards, email marketing, push notifications, etc.
Slide 54: This slide present assessing impact of mentioned strategies on business.
Slide 55: The following slide showcases impact analysis of above mentioned permission marketing strategies. It provides information about inbound spams, customer conversions, brand recall, inbound blocks, etc.
Slide 56: The following slide showcases dashboard which can help businesses assess information about newly generated leads. It provides information about leads, permissions gained by source, revenue, sales closed, MailChimp, email, ads, etc.
Slide 57: The following slide showcases dashboard assisting marketers in measuring progress of SMS marketing campaigns and making final decisions. It provides information about messaging contacts, reachable opted, promotions, events, etc.
Slide 58: The following slide showcases email based permission marketing program tracking dashboard to help marketers make relevant decisions. It provides information about total subscribers, unsubscribes, source, form, etc.
Slide 59: This slide present case study for definitive guide to permission based marketing strategy
Slide 60: The following slide showcases Subway text messaging campaign case study analysis. It provides information about campaign brief, strategies, campaign challenge, conversions, branding, rich media, analytics, etc.
Slide 61: This is the Icons slide for definitive guide to permission based marketing strategy
Slide 62: This is the Additional slides
Slide 63: This slide presents Our vision, mission & goal of the company.
Slide 64: This is Meet our awesome team slide.
Slide 65: This is a Puzzle slide that can be used for creative thinking.
Slide 66: This is a Venn diagram slide that can be used to compare three different slides.
Slide 67: This is a Comparison slide that can be used to compare different elements.
Slide 68: This is a Roadmap slide that can be used to present chronological sequence of events.
Slide 69: This is a Timeline slide that can be used to present series of events.
Slide 70: This slide presents magnifying glass that can be used to highlight important data.
Slide 71: This slide presents company's Financial
Slide 72: This is a Post it Notes slide that can be used to record important information.
Slide 73: This is a Thankyou slide for acknowledgment.